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HI!

WE ARE MORRISON
DIGITAL
ADVERTISING
AGENCY

MORRISON
MAKING RELEVANT BRANDS
Most European and U.S.
consumers wouldnt care if
92% of existing brands
disappeared, because they
dont feel that these brands
make any positive contribution
to their well-being.
Meaningful Brands Study conducted by Havas Media

MORRISON
MAKING RELEVANT BRANDS
89% of the Spanish
population consumes generic
brands, believing they possess
equal or greater quality than
the leading brands.

Meaningful Brands Study conducted by Havas Media

MORRISON
MAKING RELEVANT BRANDS
IF YOU DONT WANT YOUR
BRAND TO BE PART OF
THOSE PERCENTAGES, IT
HAS TO BECOME PART OF
PEOPLES LIVES.

MORRISON
MAKING RELEVANT BRANDS
AND TO BE PART OF PEOPLES
LIVES, YOUR BRAND HAS TO BE
RELEVANT WITH VALUE
PROPOSALS THAT GET GREAT
RESULTS.

MORRISON
MAKING RELEVANT BRANDS
FOR YOUR BRAND TO
BE RELEVANT IT HAS
TO:

KNOW THEM

PROVIDE THEM
WITH VALUE

CUSTOMERS
RESPECT THEM

LOVE THEM

PROVIDE THEM
WITH SOLUTIONS

MORRISON
MAKING RELEVANT BRANDS
HOW DO WE DO IT?

BRIEFING

RESEARCH

INSIGHT

TOOLS

The more information

Strategy is the gateway

The find, the Insight, or

At Morrison we have

analyzed in detail, the

to new creative

concept is for us the gold

developed our own tools

more accurate the

territories. Our work is

extracted from the

for meeting objectives:

diagnosis. So we have

based on qualitative

mountain. It is what

The Photobrief, Morrison

taken a step beyond

research that blends

enables our clients to save

Brand DNA, Brand Planet

Briefing with our

social trends, technology

time and money on

Morrison and our own

Photobrief.

and communication with

unnecessary actions. If

style for creative

a % of "Think out of the

the concept is strong,

presentations.

box."

strategy and

?

communication will be
also.

MORRISON
MAKING RELEVANT BRANDS

TO MAKE YOUR
BRAND FORM
PART OF
PEOPLES LIVES.
SERVICES:

STRATEGIC
PLANNING

MORRISON
MAKING RELEVANT BRANDS

DIGITAL
CAMPAIGN

BRANDED
CONTENT

WEBSITE &
ECOMMERCE

MOBILITY

CRM

IN-STORE
MARKETING
BRANDS THAT TRUST US

MORRISON
MAKING RELEVANT BRANDS
DO YOU WANT US TO EXPLAIN MORE?
Call us: +34 667 485 220
Write to: cristian@thisismorrison.com

MORRISON
MAKING RELEVANT BRANDS
MORRISON
MAKING RELEVANT BRANDS

Digital Advertising Agency
www.thisismorrison.com

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This is Morrison credentials

  • 3. Most European and U.S. consumers wouldnt care if 92% of existing brands disappeared, because they dont feel that these brands make any positive contribution to their well-being. Meaningful Brands Study conducted by Havas Media MORRISON MAKING RELEVANT BRANDS
  • 4. 89% of the Spanish population consumes generic brands, believing they possess equal or greater quality than the leading brands. Meaningful Brands Study conducted by Havas Media MORRISON MAKING RELEVANT BRANDS
  • 5. IF YOU DONT WANT YOUR BRAND TO BE PART OF THOSE PERCENTAGES, IT HAS TO BECOME PART OF PEOPLES LIVES. MORRISON MAKING RELEVANT BRANDS
  • 6. AND TO BE PART OF PEOPLES LIVES, YOUR BRAND HAS TO BE RELEVANT WITH VALUE PROPOSALS THAT GET GREAT RESULTS. MORRISON MAKING RELEVANT BRANDS
  • 7. FOR YOUR BRAND TO BE RELEVANT IT HAS TO: KNOW THEM PROVIDE THEM WITH VALUE CUSTOMERS RESPECT THEM LOVE THEM PROVIDE THEM WITH SOLUTIONS MORRISON MAKING RELEVANT BRANDS
  • 8. HOW DO WE DO IT? BRIEFING RESEARCH INSIGHT TOOLS The more information Strategy is the gateway The find, the Insight, or At Morrison we have analyzed in detail, the to new creative concept is for us the gold developed our own tools more accurate the territories. Our work is extracted from the for meeting objectives: diagnosis. So we have based on qualitative mountain. It is what The Photobrief, Morrison taken a step beyond research that blends enables our clients to save Brand DNA, Brand Planet Briefing with our social trends, technology time and money on Morrison and our own Photobrief. and communication with unnecessary actions. If style for creative a % of "Think out of the the concept is strong, presentations. box." strategy and ? communication will be also. MORRISON MAKING RELEVANT BRANDS TO MAKE YOUR BRAND FORM PART OF PEOPLES LIVES.
  • 10. BRANDS THAT TRUST US MORRISON MAKING RELEVANT BRANDS
  • 11. DO YOU WANT US TO EXPLAIN MORE? Call us: +34 667 485 220 Write to: cristian@thisismorrison.com MORRISON MAKING RELEVANT BRANDS
  • 12. MORRISON MAKING RELEVANT BRANDS Digital Advertising Agency www.thisismorrison.com