The document is an introduction to Morrison Digital Advertising Agency. It summarizes that Morrison helps brands become relevant and part of people's lives by understanding customers, providing value, earning respect, and offering solutions. Morrison conducts research and insights to develop strategies that achieve clients' objectives through services like strategic planning, digital campaigns, and branded content. The agency creates its own tools like Photobrief and Brand DNA to guide creative work.
3. Most European and U.S.
consumers wouldnt care if
92% of existing brands
disappeared, because they
dont feel that these brands
make any positive contribution
to their well-being.
Meaningful Brands Study conducted by Havas Media
MORRISON
MAKING RELEVANT BRANDS
4. 89% of the Spanish
population consumes generic
brands, believing they possess
equal or greater quality than
the leading brands.
Meaningful Brands Study conducted by Havas Media
MORRISON
MAKING RELEVANT BRANDS
5. IF YOU DONT WANT YOUR
BRAND TO BE PART OF
THOSE PERCENTAGES, IT
HAS TO BECOME PART OF
PEOPLES LIVES.
MORRISON
MAKING RELEVANT BRANDS
6. AND TO BE PART OF PEOPLES
LIVES, YOUR BRAND HAS TO BE
RELEVANT WITH VALUE
PROPOSALS THAT GET GREAT
RESULTS.
MORRISON
MAKING RELEVANT BRANDS
7. FOR YOUR BRAND TO
BE RELEVANT IT HAS
TO:
KNOW THEM
PROVIDE THEM
WITH VALUE
CUSTOMERS
RESPECT THEM
LOVE THEM
PROVIDE THEM
WITH SOLUTIONS
MORRISON
MAKING RELEVANT BRANDS
8. HOW DO WE DO IT?
BRIEFING
RESEARCH
INSIGHT
TOOLS
The more information
Strategy is the gateway
The find, the Insight, or
At Morrison we have
analyzed in detail, the
to new creative
concept is for us the gold
developed our own tools
more accurate the
territories. Our work is
extracted from the
for meeting objectives:
diagnosis. So we have
based on qualitative
mountain. It is what
The Photobrief, Morrison
taken a step beyond
research that blends
enables our clients to save
Brand DNA, Brand Planet
Briefing with our
social trends, technology
time and money on
Morrison and our own
Photobrief.
and communication with
unnecessary actions. If
style for creative
a % of "Think out of the
the concept is strong,
presentations.
box."
strategy and
?
communication will be
also.
MORRISON
MAKING RELEVANT BRANDS
TO MAKE YOUR
BRAND FORM
PART OF
PEOPLES LIVES.