This document discusses a website that promotes bars and restaurants by offering discounts to customers. The website owners interviewed bar and restaurant owners, who expressed interest in using the site to advertise promotions of 10-50% off to improve sales. The entrepreneurs want control over their advertising and guarantees that the website will only get paid if customers arrive with printed coupons for the discounts. The website owners will then pay the partners for each customer who uses a coupon at their establishment. The goal is to attract new customers to bars and restaurants on weekends or those looking to become more recognized through the promotional partnership.
3. Who are willing to pay for
what sets them apart advertising?
from the competition?
What are their products?
5. We had 30 interviews and some owners have
told us that they spend money on ways to
improve sales. These people are very
interested in using our site to promote
their restaurants and bars offering promotions.
They may offer discounts ranging from 10%
to 50%.
6. Entrepreneurs require that they will be able to
control how we are going to do their advertising
and manage their image, plus a guarantee of
effectiveness in which we get paid only if
there are actual customers.
7. The people who come to our website and are
interested in attending one of the events must
confirm their attendance in the site and
they have to print a coupon that states that
they can access the discount. We will control our
partners pay us for each client that present the
coupon in the place.
8. The new bars and restaurants that want to be
recognized.
Also the places that only have interested
customers and visitors on
weekends.
9. We win: Restaurants and bars pay us for
promotion their stores and for increase
customers. They also allow us to offer
promotions and discounts which will make it
easier to attract customers.
10. They earn: Attracting customers they are not
accustomed, become recognized. As an
added value we offer feedback from their
customers, because through the discussions on our
website people are going to comment what they
thing about the service at the bar attended, what
recommendations have or may even
recommend it to others users.
11. in the conversations with the partners we have
learned that while we will offer clear and
tangible benefits they are willing to be part of
our website and to cooperate with us even
bringing more partners.
12. before reaching our main partners which are the
bars and restaurants we have to create a very
good relationship with a bank that allows us to
do transactions and with social networks to
set up our marketing strategies.