Go-Jek, founded in 2010 by Nadiem Makarim, began as a motorcycle taxi service and has evolved into a leading on-demand mobile platform providing diverse services, such as transportation, logistics, and digital payments. The company's innovation focuses on enhancing public transport, improving workplace conditions for informal sector workers, and leveraging technology for social impact. Go-Jek has seen significant growth, with numerous services and a substantial increase in users and partners over the years.