Ch 5 - Airport Surface Access and Mobile Apps
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This presentation was used first at the ATRS World congress in Bourdeaux in July 2014 and now correspond to the presentation of Chapter 4 of the PhD thesis titled "Airport Mobile Internet". You have it also available as video presentation at www.aeriport.mobi
Ch 5 - Airport Surface Access and Mobile Apps
- 1. Airport Surface Access and Mobile Apps ATRS Conference | 17- 20 July 2014 | Bordeaux (France) Luis MARTIN-DOMINGO & Juan Carlos MARTIN P
- 2. 2 The Problem Congestion and Pollution Parking Commercial Revenue $ P
- 3. 3 Recent Trend Source: SITA 78% of air passengers travelling with Smartphone
- 4. 4 Objectives Airport mobile services? Airport surface access on Apps? Apps helping to reduce private cars? Access commercial revenue? $ P
- 5. 5 Methodology 100 airports iPhone P 1 2 3 4 Mobile Services Airport Access Evaluation To adapt Evaluation Model
- 7. 7 Airport Apps Evaluation 31 Adapted Model Scolari. 2014* iPhone Apps * Scolari, Carlos Alberto, and Jos辿 Fern叩ndez-Cavia. 2014. Mobile Applications and Destination Branding in Spain. International Journal of Interactive Mobile Technologies (iJIM),
- 8. 8 Apps General Free 2009 2014 85 % 15 % 1st Languages Updates 1 2 3 4 YearYear Updates
- 9. 9 Apps Access - Content 90% 77% 80% 13% 100% Public Transport Rent-a-car Taxi Drop-off Car Park P
- 10. 10 App Access - Functions Real Time Info Travel Planner Weather Book Parking P 68% 15 % 58% 15 %
- 11. 11 Conclusions Airports high adoption of Mobile services Airport Access available on Apps Apps not promoting the use of public transports Parking main access focus - commercial revenue P $ P
- 12. Airport Surface Access and Mobile Apps ATRS Conference | 17- 20 July 2014 | Bordeaux (France) Luis MARTIN-DOMINGO & Juan Carlos MARTIN P Thank you! | Merci! Paper and Presentation available at www.aeriport.mobi/atrs