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THE HAGUE
The place to be for global talent
Conny Roobol, MSc
Which people do you think
are the most willing to move
      internationally?
Higher international mobility
How long do you think people
  are willing to stay abroad
          (for work)?
Duration differs across continents
What are the most important
 reasons for jobseekers to
   move internationally?
Diversified reasons to migrate
Global Talent Mobility Survey (GTMS)
? Online survey
? 2006 – 2009 – 2011
? International labour force

?   Current job and ambitions
?   National and international job drivers
?   Preferred countries, cities and employers
?   Job orientation media
?   Economic developments
Our partner – The Network




? An alliance of 49 job boards
? Active across 125 countries
? Network of global experts, local specialists
The GTMS – Wave III
http://www.globaltalentbarometer.com/about.php
Work to people
? An international recruitment strategy
? Concerns moving businesses to another country
? Concerns attracting local workers

Highly effective strategy in 4 situations:

?   To strengthen your international profile
?   To expand international activities
?   To be closer to your target groups
?   Less expensive staff in another country
How to attract local workers?




? Salary and career opportunities most important pull factors
? Great opportunity to position own company on foreign markets!
How to reach local workers?




? Online sources mainly used ? High tech
? Corporate website very important ? Recruitment Brand Experience
? One’s network, both online and offline, is very important ? High touch
People to work
? An international recruitment strategy
? Concerns attracting foreign workers to come to you
? International mobility and duration of stay are important

Highly effective strategy in 4 situations:

?   To fill in international positions in home country
?   To realise growth potential
?   Labour supply is insufficient
?   International workers are less demanding
Main reasons to work abroad




? Reasons to move abroad are mainly career driven
? International jobseekers also want to extend their scope
? Starting point for Employer Branding
EVP’s: how to attract international
workers?




? Salary and career opportunities (inter)national pull factors
? Good terms of employer benefits and working atmosphere less important
  for international workers
? Starting point for job marketing
How to reach international workers?




? High popularity of online job sources!
? Corporate website and search engines very important
Using global intelligence
for global employer branding
A GLOBAL
BRAND
WITH IMPACT
Ranking Global Attractiveness

To measure Global Employer Brand Attractiveness,
the following question is asked to the global
workforce:

Which companies would you like to work for
abroad?

? Globally 2.3 million people would like to work
  for Facebook

? Global ranking of Facebook is              43

? Highest potential for Facebook can be found
in India.

? People who live in
India, Australia, Malaysia or Russia are twice as
enthusiastic about Facebook as the global workforce.
Global Mobility Drivers - Global EVP’s

? As global EVP there is a
  great opportunity for:
 ‘Making change in the world’

? This pull factor drives
  Facebook potentials three times
  more than the average
  global worker.
Who think its company is a
 top-10 employer globally?
Top-10 employers of the world
Our Global Talent Barometer
? Easy-to-use tool for global recruitment solutions:
  Visit www.globaltalentbarometer.com

? 5 filters to define your target group:
   Country
   Occupational area
   Educational level
   Work experience
   Industry

? A graph will show you where you can find your talent!
Presentatie recruiters united 15 mei 2012
Please read our publications
2006: 128 page International   2009: White Paper + case   2011: White Paper + case
Recruitment Manual             study                      study
Would you like to learn more about
how to attract the best talent
in the world?

More Related Content

Presentatie recruiters united 15 mei 2012

  • 1. THE HAGUE The place to be for global talent Conny Roobol, MSc
  • 2. Which people do you think are the most willing to move internationally?
  • 4. How long do you think people are willing to stay abroad (for work)?
  • 6. What are the most important reasons for jobseekers to move internationally?
  • 8. Global Talent Mobility Survey (GTMS) ? Online survey ? 2006 – 2009 – 2011 ? International labour force ? Current job and ambitions ? National and international job drivers ? Preferred countries, cities and employers ? Job orientation media ? Economic developments
  • 9. Our partner – The Network ? An alliance of 49 job boards ? Active across 125 countries ? Network of global experts, local specialists
  • 10. The GTMS – Wave III
  • 12. Work to people ? An international recruitment strategy ? Concerns moving businesses to another country ? Concerns attracting local workers Highly effective strategy in 4 situations: ? To strengthen your international profile ? To expand international activities ? To be closer to your target groups ? Less expensive staff in another country
  • 13. How to attract local workers? ? Salary and career opportunities most important pull factors ? Great opportunity to position own company on foreign markets!
  • 14. How to reach local workers? ? Online sources mainly used ? High tech ? Corporate website very important ? Recruitment Brand Experience ? One’s network, both online and offline, is very important ? High touch
  • 15. People to work ? An international recruitment strategy ? Concerns attracting foreign workers to come to you ? International mobility and duration of stay are important Highly effective strategy in 4 situations: ? To fill in international positions in home country ? To realise growth potential ? Labour supply is insufficient ? International workers are less demanding
  • 16. Main reasons to work abroad ? Reasons to move abroad are mainly career driven ? International jobseekers also want to extend their scope ? Starting point for Employer Branding
  • 17. EVP’s: how to attract international workers? ? Salary and career opportunities (inter)national pull factors ? Good terms of employer benefits and working atmosphere less important for international workers ? Starting point for job marketing
  • 18. How to reach international workers? ? High popularity of online job sources! ? Corporate website and search engines very important
  • 19. Using global intelligence for global employer branding
  • 21. Ranking Global Attractiveness To measure Global Employer Brand Attractiveness, the following question is asked to the global workforce: Which companies would you like to work for abroad? ? Globally 2.3 million people would like to work for Facebook ? Global ranking of Facebook is 43 ? Highest potential for Facebook can be found in India. ? People who live in India, Australia, Malaysia or Russia are twice as enthusiastic about Facebook as the global workforce.
  • 22. Global Mobility Drivers - Global EVP’s ? As global EVP there is a great opportunity for: ‘Making change in the world’ ? This pull factor drives Facebook potentials three times more than the average global worker.
  • 23. Who think its company is a top-10 employer globally?
  • 24. Top-10 employers of the world
  • 25. Our Global Talent Barometer ? Easy-to-use tool for global recruitment solutions: Visit www.globaltalentbarometer.com ? 5 filters to define your target group: Country Occupational area Educational level Work experience Industry ? A graph will show you where you can find your talent!
  • 27. Please read our publications 2006: 128 page International 2009: White Paper + case 2011: White Paper + case Recruitment Manual study study
  • 28. Would you like to learn more about how to attract the best talent in the world?