GRIN_magentocom (china)_2014
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This document discusses key factors for successful global e-commerce and online-to-offline businesses. It identifies three main factors: 1) Developing a company culture of open innovation to spark creativity. 2) Localizing the customer experience by tailoring products, services, language and sizing to local markets. 3) Maintaining a strong, consistent global brand identity while allowing for local adaptations. Additional details are provided on external market factors to consider and the importance of partnerships for localization.
GRIN_magentocom (china)_2014
- 1. Current Trends and Key Factors That Drive Global E-commerce and O2O Success
- 3. What I am not going to talk about
- 4. Company Culture Localiza6on Brand
- 5. Does your company culture spark crea6vity and openness?
- 6. + + Limited to 2 hours to spend raising money 30 Minutes to present to the class of 50 MBA Students WiNNER is the group that makes the most money
- 7. $96
- 8. $460
- 9. $6,500
- 10. Key Factor #1: Create a company culture of open innova6on.
- 11. Company Culture Localiza6on Brand
- 13. Key Factor # 2: Localiza6on Source: Forrester, 2014
- 14. Source: PayPal Spice Routes Study, 2013 External factor 1: Size of Overall Market
- 15. External factor 1: Size of Overall Market 180B 8B
- 16. External factor 1: Size of Overall Market
- 17. External factor 2: E-足commerce readiness Source: Forrester, How e-足Commerce Markets Evolve
- 18. External factor 2: E-足commerce readiness Source: Forrester, How e-足Commerce Markets Evolve
- 19. External factor 3: Size of Addressable Market
- 20. External factor 4: Ease of Market Entry
- 24. Key Factor # 2: Localiza6on Source: Forrester, 2014
- 25. Payments: contracts technical integra6on repor6ng fraud repatria6on dispute management Merchant 40+ connec6ons or work with a few KONWLEDGEABLE providers Language Customer Service Fulfillment endless connec6ons and people
- 26. Local Solutions Gaps site in Japan offers XXXS to M sizes on this shirt. For the same shirt on the US site, Gap offers XS to XXL sizes. Source: March 18, 2014, The Five Key Success Factors Of A Global eBusiness Forrester report
- 27. Local Merchandising Clarins adverFses whitening products in Japan And tanning products in Spain Source: March 18, 2014, The Five Key Success Factors Of A Global eBusiness Forrester report
- 28. Company Culture Localiza6on Brand
- 29. Key Factor # 3: Brand
- 30. A new era Source: May 2, 2014, Lessons In Leading The Digital Business Revolu6on Forrester report
- 32. Brand Driven O2O
- 33. Brand Driven O2O
- 34. Brand Driven O2O
- 36. Brand All the coolest gadgets and tech and coupons and whatever else in the world Store
- 37. In Summary: 1. Companies with a culture of open innova6on have a much becer chance to succeed globally. 2. Companies need to pay acen6on to external factors before selling into a country. 3. Most companies in the world dont have the resources or exper6se to succeed globally (locally). They need to rely on others. 4. Invest in your brand iden6ty and stay true to your why.
- 39. Contact Details Carl Miller - Managing Director Global Retail Insights Network (GRIN) carl@thegrinlabs.com +1-415-420-6688 Skype: globalcarl www.thegrinlabs.com