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This document summarizes the findings of market research conducted by TOP10Z00.com. It found that many travelers use multiple travel sources to find recommendations for destinations due to needing validation. There is a need for a single travel resource that provides validated top 10 lists from different travel websites. TOP10Z00 tested this solution by showing travelers top 10 lists for pizza restaurants and things to do in Chicago, which they found very useful. The minimum viable product would be TOP10Z00.com, which provides the top things to do in any city by combining recommendations from different travel sites.
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- 1. TOP10Z00.com
- 2. Customer Segments First Timers Expatriates Young Travellers
- 3. When you dont know what to do!
- 4. Initial Assumptions People search multiple travel resources for one destination Travel website ranking systems are inefficient in providing quick results People want personal preference travel recommendations Travel websites do not consider time and immediacy Provide users with Top 10 Listings to enable our users to make INSTANT decisions
- 5. Research 100% Used multiples travel sources for travel recommendations 93% Due to the need of validation Feel that combined recommendations from different travel 87% websites in one place would validate their needs 100 interviewees aged between 18-38
- 6. Validated Assumptions People search multiple travel sources for one destination due to validation People do not solely trust expert or user reviewed travel recommendations People want to see combined recommendations from different travel websites in one place
- 7. Problem There is no single travel resource that provides VALIDATED information for destinations
- 8. Solution Hypothesis Provide a combination of top 10 travel recommendations from multiple travel sources
- 9. Research Things Hotel Customers In Chicago Ask Concierge 1. Restaurants 2. Taxi 3. Things to do 4. Nightlife 5. Shopping
- 10. Solution Testing We showed 15 travellers between 18-38 -top 10 pizza restaurants in Chicago -top 10 things to do in Chicago On average they voted 8.5 out of 10 of how resourceful these listings are to them
- 12. Benefits Find top things to do in any city Compare places Simple listings Combined travel recommendations All your travel resources in one place TOP10Z00.com
- 13. What we learned THEN NOW