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Arno Melotte
Arno Melotte

This document outlines a business concept to create an educational mobile application aimed at promoting unity among Belgian citizens of different nationalities. The app would teach Dutch language and culture through geolocation-based games and quizzes. A team of 4 founders aims to launch the app in Belgium, targeting immigrants aged 16-40. Financial projections estimate a 26.8% return on investment over 2 years through app downloads, advertising revenue, and governmental support.

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Mission statement Creating unity amongst Belgian citizens via edutainment
The Team Lucas Daniels Arno Melotte Bas de Wit Pascal van den Beucken
Target Group Belgian population: 1 out of 10 people has a different nationality. Flanders population: 3 out of 10 people has a different nationality
Target Group
Target Group Immigrants Age: 16 40 years High representation Not only for immigrants
Business Concept A geolocation based application for smartphones and tablets to lower the threshold for speaking Dutch. This by learning something about the cities and answering questions to unlock lyrics of a Dutch song.
Business Concept Video
Application
Application
Application
Application
Application
Song Geen wonder dat ik ween van Paul Severs
Business Concept With this game we tackle 2 problems: The language problem: Lowering the threshold for speaking Dutch Cultural problem: We also provide them some information about the cities history and general culture from Belgium.
Distribution Cooperation with language courses App Store & Android Market Versions: Free (advertising) Pro (1,59)
Concept extended Making it a challenge Media Partners
Promotion TV Commercial blocks on vt4 Flyers Posters Press kits Social Media
Financial WEBSITE 14.125,00 SOFTWARE 37.500,00 VIDEO PROGRAM 55.797,50 MARKETING CAMPAIGN 44.715,00 FIXED COSTS 80.750,00 START-UP COSTS 4.196,00 TOTAL COST 237.083,50
Financial Investment 237.083,50 Government paid 151.733,44 64% Investment margin 100% Investment 85.350,06 Company value 711.934,50
Financial COSTS/INCOME/PROFIT PER MONTH $ 100,000.00 $ 80,000.00 $ 60,000.00 $ 40,000.00 COSTS PER MONTH INCOME PER MONTH $ 20,000.00 PROFIT / LOSS PER MONTH $ 0.00 nov/12 nov/11 nov/13 jun/12 jul/12 okt/12 jan/13 jun/13 okt/13 okt/11 feb/12 mei/12 feb/13 jul/13 dec/11 apr/12 sep/12 dec/12 apr/13 sep/13 mei/13 dec/13 jan/12 aug/12 aug/13 mrt/12 mrt/13 -$ 20,000.00 -$ 40,000.00
Financial TURNOVER COSTS WEBSITE App dowloads SOFTWARE Investment VIDEOPROGRAMM E Governmental MARKETING support CAMPAIGN Sponsoring MONTHLY COSTS START-UP COSTS
Financial $ 120,000.00 Lenght of investment 2 years $ 100,000.00 Investment 85.350,06 $ 80,000.00 Return on investment 108.223,22 $ 60,000.00 Equity value $ 40,000.00 Investment Profit $ 20,000.00 22.873,16 $ 0.00 % Profit 26,80%
Planning Concept creation Business creation Contracting partners Getting investors Developing app & website Marketing campagne Recruiting participants The Launch
Summary Who? What? Where? When? How? Why?

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Presentation

  • 2. Mission statement Creating unity amongst Belgian citizens via edutainment
  • 3. The Team Lucas Daniels Arno Melotte Bas de Wit Pascal van den Beucken
  • 4. Target Group Belgian population: 1 out of 10 people has a different nationality. Flanders population: 3 out of 10 people has a different nationality
  • 6. Target Group Immigrants Age: 16 40 years High representation Not only for immigrants
  • 7. Business Concept A geolocation based application for smartphones and tablets to lower the threshold for speaking Dutch. This by learning something about the cities and answering questions to unlock lyrics of a Dutch song.
  • 14. Song Geen wonder dat ik ween van Paul Severs
  • 15. Business Concept With this game we tackle 2 problems: The language problem: Lowering the threshold for speaking Dutch Cultural problem: We also provide them some information about the cities history and general culture from Belgium.
  • 16. Distribution Cooperation with language courses App Store & Android Market Versions: Free (advertising) Pro (1,59)
  • 17. Concept extended Making it a challenge Media Partners
  • 18. Promotion TV Commercial blocks on vt4 Flyers Posters Press kits Social Media
  • 19. Financial WEBSITE 14.125,00 SOFTWARE 37.500,00 VIDEO PROGRAM 55.797,50 MARKETING CAMPAIGN 44.715,00 FIXED COSTS 80.750,00 START-UP COSTS 4.196,00 TOTAL COST 237.083,50
  • 20. Financial Investment 237.083,50 Government paid 151.733,44 64% Investment margin 100% Investment 85.350,06 Company value 711.934,50
  • 21. Financial COSTS/INCOME/PROFIT PER MONTH $ 100,000.00 $ 80,000.00 $ 60,000.00 $ 40,000.00 COSTS PER MONTH INCOME PER MONTH $ 20,000.00 PROFIT / LOSS PER MONTH $ 0.00 nov/12 nov/11 nov/13 jun/12 jul/12 okt/12 jan/13 jun/13 okt/13 okt/11 feb/12 mei/12 feb/13 jul/13 dec/11 apr/12 sep/12 dec/12 apr/13 sep/13 mei/13 dec/13 jan/12 aug/12 aug/13 mrt/12 mrt/13 -$ 20,000.00 -$ 40,000.00
  • 22. Financial TURNOVER COSTS WEBSITE App dowloads SOFTWARE Investment VIDEOPROGRAMM E Governmental MARKETING support CAMPAIGN Sponsoring MONTHLY COSTS START-UP COSTS
  • 23. Financial $ 120,000.00 Lenght of investment 2 years $ 100,000.00 Investment 85.350,06 $ 80,000.00 Return on investment 108.223,22 $ 60,000.00 Equity value $ 40,000.00 Investment Profit $ 20,000.00 22.873,16 $ 0.00 % Profit 26,80%
  • 24. Planning Concept creation Business creation Contracting partners Getting investors Developing app & website Marketing campagne Recruiting participants The Launch
  • 25. Summary Who? What? Where? When? How? Why?