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Presentation: Principles of Social Media Strategy

In this assignment you will be developing a presentation based upon the following hypothetical
situation. You have started working within an organization where all your colleagues have a
Twitter account and a Facebook profile page. Collectively, they are significant proponents of
social media within your organization. You are fortunate to have them as advocates for social
media utilization. However, you are also responsible for educating them on appropriate use of
social media relative to their corporate function. As a member of your marketing team, you have
been tasked with creating a training presentation to explain to them the principles of social media
strategy and how it differs from their personal use. This presentation will be used as a resource
on your companys intranet. Use visuals, graphs, screenshots, or text as you see fit.

You may utilize a product such as Microsofts PowerPoint or Google Presentation to create your
training presentation. Your presentation should be no less than 11 slides and no more than 20
slides including title and resources slides. Submit your presentation to instructor at the link
below.

For additional details, please refer to the Presentation Rubric document in the Assignment
Guidelines and Rubrics section of the course.




Northern Essex Community College

Principles of Social Media Strategy

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  • 1. Presentation: Principles of Social Media Strategy In this assignment you will be developing a presentation based upon the following hypothetical situation. You have started working within an organization where all your colleagues have a Twitter account and a Facebook profile page. Collectively, they are significant proponents of social media within your organization. You are fortunate to have them as advocates for social media utilization. However, you are also responsible for educating them on appropriate use of social media relative to their corporate function. As a member of your marketing team, you have been tasked with creating a training presentation to explain to them the principles of social media strategy and how it differs from their personal use. This presentation will be used as a resource on your companys intranet. Use visuals, graphs, screenshots, or text as you see fit. You may utilize a product such as Microsofts PowerPoint or Google Presentation to create your training presentation. Your presentation should be no less than 11 slides and no more than 20 slides including title and resources slides. Submit your presentation to instructor at the link below. For additional details, please refer to the Presentation Rubric document in the Assignment Guidelines and Rubrics section of the course. Northern Essex Community College Principles of Social Media Strategy