This document discusses principles of design through quotes and examples. It covers topics like proportion, similarity, contrast, rhythm, color, brain science, and gestalt psychology. Design is presented as a way to solve problems through communication. Quotes emphasize leaving some things incomplete to allow for growth, and that science is true whether you believe in it. Diagrams show mathematical patterns in nature that influence design, like the golden ratio and Fibonacci sequence.
9. "The page is a piece of paper. It is
also a visible and tangible proportion,
silently sounding the thoroughbass of
the book. On it lies the textblock,
which must answer to the page
The two together page and
textblock produce an antiphonal
geometry
10. That geometry alone can bond
the reader to the book. Or
conversely, it can put the reader to
sleep, or put the readers nerves on
edge, or drive the reader away."
Robert Bringhurst
"The Elements of
Typographical Style"
11. Hippasus of Metapontum stood on
the deck preparing to die. Around him
stood the members of a cult, a secret
brotherhood that he had betrayed.
Hippasus had revealed a secret that
was deadly to the Greek way of
thinking, a secret that threatened to
undermine the entire philosophy that
Charles Seife the brotherhood had struggled to build.
Zero: The Biography For revealing that secret, the great
of a Dangerous Idea Pythagoras himself sentenced Hippasus
to death by drowning. To protect their
number-philosophy, the cult would kill
58. "In everything, building the imperialit
"Even when no matter what
palace,be, uniformity leave one place
may they always is undesirable"
unfinished."
"Leaving something incomplete makes
it interesting, and gives one the feeling
that there is room for growth"
Yoshida Kenko
1330 1332
68. If we want better sites,
better work, and better-
informed clients, the need to
educate begins with us.
Jeffery Zeldman
69. THANK YOU
Typefaces
Give Me Glory Sketch Rockwell
by Kimberly Geswein by Lukas Bischoff
Music
A Necessary End by Saltillo
Star Wars: A New Hope (Main Theme) by
City of Prague Philharmonic (comp. John Williams)
The Way You Look Tonight by Frank Sinatra
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