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This document outlines a Mongolian shoe company's plans to expand into the Japanese market. The company has over 14 years of experience in Mongolia and currently holds a 40% market share domestically. A market analysis found that 88% of Mongolians use leather products and 90% have purchased the company's Best Shoes brand. The company produces 800 shoes per day and can meet 30% of domestic demand. Segmentation shows that 36% of customers are aged 16-30. The company will use advertising, PR and personal sales to penetrate Japan due to higher prices, new customer opportunities, and potential for skills and career growth.
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- 1. B. Delgerbayar B. Delgermaa N. Davaajargal B. Nyambayar G. Otgonzaya
- 2. Contents 1. Company’s introduction 2. Market analysis 3. Market segmentation 4. Market mix 5. Penetration in Japan 6. Conclusion 7. Used materials
- 4. Advantages of our company 1. Our company is a hundred percent of national investment company. 2. Professional and experienced employees. 3. 3branch markets of “Best Shoes” brand 4. 14years of experience and well-known for the people.
- 5. Raw material
- 6. Our company’s market share Our company’s industry goes under the leading strategy in recent market. And it gives us the opportunity to conquire 40% of our market.
- 7. Power of shoe factory We are able to make 800 shoes a day and it means we can provide 30% all need of our country.
- 8. 2.Market analysis 2.1 Macro environment research
- 9. Yes 88% No 12% 1. Do you use leather products? 2.2 Micro environment research Customer
- 10. Yes 90% No 10% 2. Do you buy Best Shoes’s products?
- 11. 13% 43% 39% 5% 3. How much money do you spend for leather product? 50.0-100.0 150.000-200.000 200.000-300.000 more than 300.000
- 12. Mongolian leather products producer company Company’s name 1. Bayantsagaan LLC 2. Chig LLC 3. Haitan LLC 4. Golden style LLC 5. Huundii Brand LLC 6. Bib’s LLC 7. Onor ach LLC 8. Eh uyanga 9. Fashion show LLC 10. Baby shoes 11. Monorto LLC 12.Dream shoes LLC
- 13. Supplier The main raw material is supplied by herder. And others from china
- 17. Public relations Advertising Personal sales Sales promotion
- 19. •If you buy 1 pair of shoes in 1 order, no discount applies. •If you buy 2 pairs in 1 order, the first pair is sold at full price, the second with 2.5% discount! •If you buy 3 pairs in 1 order, the first pair is sold at full price, the second with 2.5% discount, the third with 5% discount!
- 21. To penetrate in Japanese market
- 22. Reasons to penetrate Japanese market Financial • Sales improvement • Diversification of sales • Price is higher than Mongolian market Customers • Gaining new customers • Japanese people are perhaps the most demanding customers in the world. Learning and Growth • Better career opportunities • We will improve our skills to meet Japanese customers
- 23. 2.Market analysis 2.1 Macro environment research Political factors - In 2001, the government approved a new law what to support small-to- medium enterprises and provide resources to provide low-interest loans to businesses favorable conditions. Economical factors - Since 21st century, Mongolian is using Mining sector. Thus, the gross domestic product growth has improved people's livelihoods. Social factors -Since 2000, People to use under grade and cheap products prefer than better quality products. Technological factors - Better mechanisms for the technological development of leather opportunity to make good quality products.
- 24. Conclusion We spent 14years in Mongolian developing industry market and we have got 40% of it already. So we are planning to go into Japanese market to expand our product.
- 25. Used materials www.google.mn www.bestshoes.mn www.wikipedia.org http://www.tradekey.com/ http://www.scribd.com/ http://100brand.mn/ http://mongol-style.blogspot.com