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Presentation archos corporate

Loic Poirier
Loic Poirier

This document provides an overview of ARCHOS Group, a producer of tablets, smartphones, and connected objects. It discusses ARCHOS' history of innovation over 15 years, including being the first company to produce HDD MP3 players and Google Android tablets. The document outlines ARCHOS' market positions for tablets and smartphones in Europe and worldwide. It also describes the company's connected objects business and PicoWAN IoT network. Financial figures for 2015 show increased revenue, gross margin, and units shipped compared to 2014, though the company had a net loss for the year. ARCHOS' strategy for 2016 is to achieve 200 million euros in revenue, reach the number 4 position for tablets and number 6 for smartphones in Europe

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Presentation archos corporate
1 Facts & Figures
WHO WE ARE Innovation Entertainment Affordable
WHO WE ARE ARCHOS Group Logic Instrument PicoWAN ARCHOS SA BtoC Products - Tablets - Smartphones - Connected objects BtoB Products - Tablets - Smartphones IoT Network
WHO WE ARE Innovation legacy to be continued 2016 2000 1st Google Android Tablet 1st HDD MP3 player 2009 2003 1st Multimedia Player 2014 1st Connected Smart Home PicoWAN IOT Network 1st Connected TV ARCHOS TV Connect 2013 1st Smartphone 4G Full HD under 200 ARCHOS 50 Diamond 1st Smartphone 4GB/64GB under 250 ARCHOS Diamond 2 Plus
WHO WE ARE 15 Years of Innovation 1st HDD MP3 player 2000 1st Multimedia Media Player 2003 1st Google Android Tablet 2009 1st connected Smart Home 2014 IOT Network 2015 Western Europe & WW presence N属 5 for Tablets (source GFK) N属 7 for Smartphones 25 000 points of sale WW 10 Million Active Users today Android Expertise 7 years of Android expertise Google certified (Mada) Personalized HW for BTB OEM for major retailers China Expertise Long term Chinese partners Shenzhen full subsidiary since 2006 80 experienced engineers Financed in China since 2015
WHERE WE ARE
COMPETITIVE LANDSCAPE Tier 1 brands Tier 2 brands Tier 1 China Tier 1 brands Tier 1 brands Tier 1 brands Two real A Brands Traditional brands sandwiched No longer bringing disruptive technology Giving up the Consumer Electronic field to regional Heroes Want to compete to T1 Brands Regional heroes Tier 1 brands Regional heroes on the move! Fast & Focused Expected to take market share from the 2 A Brands
ARCHOS PLAYGROUND TABLETS & PC SMARTPHONES CONNECTED OBJECTS #5 for Tablets in Europe #7 for Tablets World Wide Growing market#7 in Smartphones in Europe
Tablet Positioning Win 10 WiFi WiFi 4G 3G ARCHOS 101 Neon Color ARCHOS 70b Neon ARCHOS PC stick ARCHOS 80b Helium ARCHOS 101b Xenon ARCHOS 70 Xenon color ARCHOS 101b Oxygen ARCHOS 80 Oxygen ARCHOS 101b Cesium ARCHOS 101 Helium lite
Smartphone Positioning 3G 4G ARCHOS 50c Platinum ARCHOS Diamond 2 Note ARCHOS Diamond 2 Plus ARCHOS Diamond Plus ARCHOS 50d Oxygen ARCHOS 55 Cobalt Plus ARCHOS 50 Cobalt ARCHOS 40 Neon 5,5 5,5 Premium Premium 5 5 4G 4G
Connected World PicoWAN ARCHOS Weather Station ARCHOS VR Glasses Lifestyle Home ARCHOS Music Light ARCHOS Music Beany ARCHOS Smart Home
INTERNATIONAL PARTNERSHIP 4 years of partnership with the French national football team
GLOBAL COMMUNITY More than 1 Million followers on social networks all over the world !
2 2015 Performances
KEY FIGURES 2014 2015 Global Revenue 160M 3M units Units Shipped 2,3M units 132M
2015 Main Events Succeeded International Development Logic Instrument back to growth Improved Gross Margin ARCHOS Improved Branding Egypt, Nigeria, South America Hilton Hotel, Secure Smartphone Quality Improvement & Optimized Service Chain Diamond Range, FFF Partnership
P&L 2015 M S1 2015 S2 2015 FY 2015 FY 2014 Var YoY Var% YoY Revenue 69.1 89.6 158.7 132.1 26.6 20% Gross Margin 9.1 17.0 26.1 22.9 3.1 14% % of revenue 13,2% 18,9% 16,4% 17,4% 11,8% OPEX 12.8 14.6 27.4 28.7 -1.3 -4% % of revenue 18,5% 16,3% 17,3% 21,7% -4,7% Current Operating Income -3.7 2.3 -1.3 -5.7 4.4 77% 0.1 -0.6 -0.5 -7.3 6.8 Others 0.1 -0.6 -0.5 -7.3 6.8 EBIT -3.6 1.7 -1.8 -13.0 11.2 86% Financial results 0.2 -0.2 0.0 0.2 -0.2 EBT -3.4 1.6 -1.8 -12.8 11.0 86% Taxes -0.1 -0.1 -0.2 -0.2 0.0 Net Result -3.5 1.5 -2.0 -13.0 11.0 n/s EBITDA -2,6 3,4 0,8
3 2016 And beyond
Strategy 200 M in 2016 & a Profitable Company Reach #4 position in Tablets in Western Europe Reach #6 position in Sim Free Smartphone in Western Europe Logic Instrument a major player in the BTB Mobility Market Impose ARCHOS as a major actor in the IOT with PicoWAN 4 6
Key Figures 2014 2015 2016 Global Revenue 160M 200M 132M +20% +25% 3M units 4M units +33% Units Shipped 2,3M units +30%
Execution Plan REVENUE GROSS MARGIN Brand Awareness Increase average Selling Price Renew with Innovation DNA Open new countries: Poland, Turkey New BTB deals Supply Chain to optimize Leverage the recent Romania customer service center Monetize installed Base: Push Apps Contextual Ads Loyalty Program Special Deals
5.5 Full HD IPS Screen 4G Octo-core CPU 4GB RAM 64GB Memory 21MP Camera Finger Print Android 6 ARCHOS next flagship 束 ARCHOS impressionne avec ses smartphones 損 束 ARCHOS is back ! 損 束 ARCHOS a d辿cid辿 de frapper fort 損 19-02-2016 / LesNumeriques 24-02-2016 / Numerama 26-02-2016 / BFM Business 249 Smartphones Positioning
Education Autonomy >8h Keyboard 10 inches Protection Price (<250) ARCHOSs Strength 3M of pupils to be equipped between 2016 and 2018 in France (Grand Plan Num辿rique) Europe will follow
Professional Segment B2B Strategy in 3 Items SECURITY Thales / Sikur Hilton / Telecare EXTREME CONDITIONS PERSONNALIZATION IP68 Shock Resistance MIL STD
PicoWAN PicoWAN Pico-gateway Deep indoor Easy set up Low cost Cross Border
www.archos.com

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Presentation archos corporate

  • 3. WHO WE ARE Innovation Entertainment Affordable
  • 4. WHO WE ARE ARCHOS Group Logic Instrument PicoWAN ARCHOS SA BtoC Products - Tablets - Smartphones - Connected objects BtoB Products - Tablets - Smartphones IoT Network
  • 5. WHO WE ARE Innovation legacy to be continued 2016 2000 1st Google Android Tablet 1st HDD MP3 player 2009 2003 1st Multimedia Player 2014 1st Connected Smart Home PicoWAN IOT Network 1st Connected TV ARCHOS TV Connect 2013 1st Smartphone 4G Full HD under 200 ARCHOS 50 Diamond 1st Smartphone 4GB/64GB under 250 ARCHOS Diamond 2 Plus
  • 6. WHO WE ARE 15 Years of Innovation 1st HDD MP3 player 2000 1st Multimedia Media Player 2003 1st Google Android Tablet 2009 1st connected Smart Home 2014 IOT Network 2015 Western Europe & WW presence N属 5 for Tablets (source GFK) N属 7 for Smartphones 25 000 points of sale WW 10 Million Active Users today Android Expertise 7 years of Android expertise Google certified (Mada) Personalized HW for BTB OEM for major retailers China Expertise Long term Chinese partners Shenzhen full subsidiary since 2006 80 experienced engineers Financed in China since 2015
  • 8. COMPETITIVE LANDSCAPE Tier 1 brands Tier 2 brands Tier 1 China Tier 1 brands Tier 1 brands Tier 1 brands Two real A Brands Traditional brands sandwiched No longer bringing disruptive technology Giving up the Consumer Electronic field to regional Heroes Want to compete to T1 Brands Regional heroes Tier 1 brands Regional heroes on the move! Fast & Focused Expected to take market share from the 2 A Brands
  • 9. ARCHOS PLAYGROUND TABLETS & PC SMARTPHONES CONNECTED OBJECTS #5 for Tablets in Europe #7 for Tablets World Wide Growing market#7 in Smartphones in Europe
  • 10. Tablet Positioning Win 10 WiFi WiFi 4G 3G ARCHOS 101 Neon Color ARCHOS 70b Neon ARCHOS PC stick ARCHOS 80b Helium ARCHOS 101b Xenon ARCHOS 70 Xenon color ARCHOS 101b Oxygen ARCHOS 80 Oxygen ARCHOS 101b Cesium ARCHOS 101 Helium lite
  • 11. Smartphone Positioning 3G 4G ARCHOS 50c Platinum ARCHOS Diamond 2 Note ARCHOS Diamond 2 Plus ARCHOS Diamond Plus ARCHOS 50d Oxygen ARCHOS 55 Cobalt Plus ARCHOS 50 Cobalt ARCHOS 40 Neon 5,5 5,5 Premium Premium 5 5 4G 4G
  • 12. Connected World PicoWAN ARCHOS Weather Station ARCHOS VR Glasses Lifestyle Home ARCHOS Music Light ARCHOS Music Beany ARCHOS Smart Home
  • 13. INTERNATIONAL PARTNERSHIP 4 years of partnership with the French national football team
  • 14. GLOBAL COMMUNITY More than 1 Million followers on social networks all over the world !
  • 16. KEY FIGURES 2014 2015 Global Revenue 160M 3M units Units Shipped 2,3M units 132M
  • 17. 2015 Main Events Succeeded International Development Logic Instrument back to growth Improved Gross Margin ARCHOS Improved Branding Egypt, Nigeria, South America Hilton Hotel, Secure Smartphone Quality Improvement & Optimized Service Chain Diamond Range, FFF Partnership
  • 18. P&L 2015 M S1 2015 S2 2015 FY 2015 FY 2014 Var YoY Var% YoY Revenue 69.1 89.6 158.7 132.1 26.6 20% Gross Margin 9.1 17.0 26.1 22.9 3.1 14% % of revenue 13,2% 18,9% 16,4% 17,4% 11,8% OPEX 12.8 14.6 27.4 28.7 -1.3 -4% % of revenue 18,5% 16,3% 17,3% 21,7% -4,7% Current Operating Income -3.7 2.3 -1.3 -5.7 4.4 77% 0.1 -0.6 -0.5 -7.3 6.8 Others 0.1 -0.6 -0.5 -7.3 6.8 EBIT -3.6 1.7 -1.8 -13.0 11.2 86% Financial results 0.2 -0.2 0.0 0.2 -0.2 EBT -3.4 1.6 -1.8 -12.8 11.0 86% Taxes -0.1 -0.1 -0.2 -0.2 0.0 Net Result -3.5 1.5 -2.0 -13.0 11.0 n/s EBITDA -2,6 3,4 0,8
  • 20. Strategy 200 M in 2016 & a Profitable Company Reach #4 position in Tablets in Western Europe Reach #6 position in Sim Free Smartphone in Western Europe Logic Instrument a major player in the BTB Mobility Market Impose ARCHOS as a major actor in the IOT with PicoWAN 4 6
  • 21. Key Figures 2014 2015 2016 Global Revenue 160M 200M 132M +20% +25% 3M units 4M units +33% Units Shipped 2,3M units +30%
  • 22. Execution Plan REVENUE GROSS MARGIN Brand Awareness Increase average Selling Price Renew with Innovation DNA Open new countries: Poland, Turkey New BTB deals Supply Chain to optimize Leverage the recent Romania customer service center Monetize installed Base: Push Apps Contextual Ads Loyalty Program Special Deals
  • 23. 5.5 Full HD IPS Screen 4G Octo-core CPU 4GB RAM 64GB Memory 21MP Camera Finger Print Android 6 ARCHOS next flagship 束 ARCHOS impressionne avec ses smartphones 損 束 ARCHOS is back ! 損 束 ARCHOS a d辿cid辿 de frapper fort 損 19-02-2016 / LesNumeriques 24-02-2016 / Numerama 26-02-2016 / BFM Business 249 Smartphones Positioning
  • 24. Education Autonomy >8h Keyboard 10 inches Protection Price (<250) ARCHOSs Strength 3M of pupils to be equipped between 2016 and 2018 in France (Grand Plan Num辿rique) Europe will follow
  • 25. Professional Segment B2B Strategy in 3 Items SECURITY Thales / Sikur Hilton / Telecare EXTREME CONDITIONS PERSONNALIZATION IP68 Shock Resistance MIL STD
  • 26. PicoWAN PicoWAN Pico-gateway Deep indoor Easy set up Low cost Cross Border