Presentation At Womentor Magnus Thell 2009 09 17
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The presentation is in Swedish language and displays a number of examples of changes in behavior + examples of how various organizations are communicating using Social Media. The presentation was staged at the Womentor-day in Stockholm on the 17th of September.
Presentation At Womentor Magnus Thell 2009 09 17
- 1. Tidigare n辰r n奪gon fick d奪lig service s奪 ber辰ttade den personen om sin upplevelse f旦r kanske 10 personer. Men nu, genom framv辰xten av bloggar, sajter som MySpace och Facebook, kan den personen ber辰tta f旦r 10,000-tals individer. Det h辰r f旦r辰ndrar hela dynamiken, och vikten av kundupplevelsen. Bruce Temkin, vp/principal analyst, Forrester Research K辰lla: Forrester The Customer Experience Index 2007, http://www.forrester.com/Research/Document/Excerpt/0,7211,43877,00.html, Brandweek, http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003677228
- 2. F旦r辰ndrade marknader kr辰ver nya s辰tt att kommunicera Magnus Thell, Managing Director, Cision Scandinavia Womentor Stockholm, 17 september 2009
- 6. HYPE?
- 7. Hur mycket snack finns d辰rute? 242 982 bloggposter fr奪n 148 000 unika bloggar omn辰mnde f旦ljande Fortune 10 bolag under en 30-dagars period Mentions of the Fortune 10 in the Blogosphere Feb. 16 to Mar. 17, 2009 K辰lla: Cision Social Media Dashboard
- 8. F旦r辰ndring Dom nya arenorna
- 9. K辰lla: Brian Solis, PR 2.0, The Conversation Prism, Creative Commons
- 12. K辰lla: Electrolux Newsroom, http://newsroom.electrolux.com/
- 13. Konversation K辰lla: My Starbucks Idea, http://mystarbucksidea.com
- 14. Konversation Eniros VD kommenterar kritik direkt p奪 Facebook by Fredrik Stenbeck on September 11, 2009 K辰lla: http://sixx.se/nextgen
- 15. Communities K辰lla: Dagens Media http://www.dagensmedia.se
- 17. Kundservice K辰lla: Cision, http://twitter.com/cision/favourites
- 18. K辰lla: www.krisinformation.se 皆温馨鞄辰鉛鉛艶岳
- 19. K辰lla: Public Service of New Hampshire, http://psnhnews.com/index.cfm 皆温馨鞄辰鉛鉛艶岳
- 21. Nyhetsfl旦de K辰lla: http://twitter.com/cisionwire .
- 27. N辰sta Steg Web 3.0
- 28. Kommer Web 3.0 hj辰lpa oss att hantera situationen b辰ttre?
- 29. Open Calais Home | OpenCalais K辰lla: www.opencalais.com
- 30. Web 3.0 K辰lla: www.silobreaker.com
- 31. Hur kommer det p奪verka v奪rt s辰tt att kommunicera?
- 32. Keyword Bible Nyckelord Inte bara f旦r pressmeddelanden: - White Papers - Produktblad - Webbplatser
- 33. Organisatoriska silos bryts ner Sales, customer service, PR, advertising, product management, etc.
- 34. F旦r辰ndring N奪gra tips f旦r att komma ig奪ng
- 35. B旦rja agera p奪 Hur ska ni eget initiativ arbeta? Agera p奪 Vem ansvarar? prioriterade Vilka arenor ska arenor AGERA STRATEGI ni agera p奪? B旦rja delta i DELTA LYSSNA B旦rja lyssna p奪 konversationerna konversationen L辰r er hur L辰r er hur arenorna arenorna fungerar fungerar
- 36. Kontakt Information Magnus Thell, Cision Managing Director Cision Scandinavia E-mail: magnus.thell@cision.com Mobile: +46 (708) 950 822 IM (Google Talk): magnusthell Twitter: @magnus_thell (www.twitter.com/magnus thell) www.cisionwire.se www.cision.se TIPS: www.socialmediatoday.com www.socialmediaexplorer.com www.opencalais.com www.journalisttweets.com www.mashable.com