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By
Nezamuddin
MBA (IC) 4th year
Roll no. 629
University School of Business Studies
Punjabi University Patiala
A
seminar report on
Social responsibility of international
business with respect to
globalization
Introduction & definitions
of corporate social responsibility
Benefits of CSR
 Improves financial performance
 Enhances brand image & reputation
 Increases sales and customers loyalty
 Increases attraction and retention of customers
 Reduces regulatory oversight
Types of CSR
 Economic responsibility
 Legal responsibility
 Ethical responsibility and
 Philanthropic responsibility
GLOBALIZATION
Factors affecting globalization theory
 Competition
 Exchange of technology
 Information transfer
 Portfolio investment
 Regulation/deregulation and international
standards
 Market integration
Is globalization an opportunity or
threat for CSR
Key drivers of CSR
 Ethical consumerism
 Transparency and trust
 Increased public expectations of business
 Employee motivation
 Laws and regulations
 Supplier relations
 Competitive labour market
Positive outcomes of CSR
 To the company
 To the community and the general public
 To the environment
Benefits to the company
 Improves financial performance
 Lower operating costs
 Enhances brand image and reputations
 Greater productivity
 Greater quality
 More attraction and retention of employees and
customers
Benefits to the community and the
general public
 Charitable contributions
 Employee volunteer programmes
 Product safety and quality
 Corporate involvement in community education,
employment and homelessness programmes
Environmental benefits
 Greater material recyclability
 Better product durability and functionality
 Greater use of renewable resources
Globalization and its effects on
international business
conclusion
Corporate social responsibility (CSR) can be defined as a
company's obligation to pursue goals and policies that are
in society's best interests. A socially responsible company
conducts business in an ethical manner. In many
companies, a formal statement or code of ethics
summarizes corporate values, and expectations. The
practical need for CSR comes from changing social
expectations, affluence, and globalization.
Many companies have earned benefits from engaging in
CSR activities. These include stronger brand positioning,
corporate image, market share and sales. It also increased
their ability to attract and retain employees.
THANK YOU

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Corporate social responsibility

  • 1. By Nezamuddin MBA (IC) 4th year Roll no. 629 University School of Business Studies Punjabi University Patiala A seminar report on Social responsibility of international business with respect to globalization
  • 2. Introduction & definitions of corporate social responsibility
  • 3. Benefits of CSR Improves financial performance Enhances brand image & reputation Increases sales and customers loyalty Increases attraction and retention of customers Reduces regulatory oversight
  • 4. Types of CSR Economic responsibility Legal responsibility Ethical responsibility and Philanthropic responsibility
  • 6. Factors affecting globalization theory Competition Exchange of technology Information transfer Portfolio investment Regulation/deregulation and international standards Market integration
  • 7. Is globalization an opportunity or threat for CSR
  • 8. Key drivers of CSR Ethical consumerism Transparency and trust Increased public expectations of business Employee motivation Laws and regulations Supplier relations Competitive labour market
  • 9. Positive outcomes of CSR To the company To the community and the general public To the environment
  • 10. Benefits to the company Improves financial performance Lower operating costs Enhances brand image and reputations Greater productivity Greater quality More attraction and retention of employees and customers
  • 11. Benefits to the community and the general public Charitable contributions Employee volunteer programmes Product safety and quality Corporate involvement in community education, employment and homelessness programmes
  • 12. Environmental benefits Greater material recyclability Better product durability and functionality Greater use of renewable resources
  • 13. Globalization and its effects on international business
  • 14. conclusion Corporate social responsibility (CSR) can be defined as a company's obligation to pursue goals and policies that are in society's best interests. A socially responsible company conducts business in an ethical manner. In many companies, a formal statement or code of ethics summarizes corporate values, and expectations. The practical need for CSR comes from changing social expectations, affluence, and globalization. Many companies have earned benefits from engaging in CSR activities. These include stronger brand positioning, corporate image, market share and sales. It also increased their ability to attract and retain employees.