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social media capabilities - DAN Tel Aviv

Dudu Dahan
Dudu Dahan

1) An Israeli juice company called Primor wanted to launch its Facebook page and gain fans. It had actors dressed as workers help fans with tasks like cleaning and babysitting to go viral on social media. This gained them 12,000 new fans and hundreds of thousands of video views. 2) LG Israel wanted to promote its fridges. It created an app where fans shared photos from their fridges, then displayed these photos on buses to promote its large market share. This gained 15,000 new fans. 3) An Israeli furniture store launched a "New Israeli Design" campaign. It had fans submit photos of old furniture in exchange for a chance to win new designs. This gained 15,000 new

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SOCIAL MEDIA PREZ TEL AVIV
CASE STUDIES
PRIMOR WORKING FOR YOU TEL AVIV
The brief: Primor , an Israeli juices company wanted to launch its new facebook page and gather as many fans as possible To set a fan base to communicate with. The brand's slogan is: We don't do anything all day accept from squeezing oranges. The idea: We thought that if the workers of the factory don't do anything all day they have enough time to help primor's new facebook fans. So we asked our new members to send us the tasks/assignments that they need help with, and a team of actors dressed as primor workers went on the road each day and helped our new fans with tasks as: cleaning the high windows, babysitting on the kids and even 鍖xing the seesaw on the backyard so the kids can play. This campaign got a lot of buzz in the social arena and in the end we even created a joint task with domino's pizza page and went to surprise our mutual fans with a big pizza and orange juice party. The results: We created a big fan base for primor to start with, 12,000 new fans and hundreds of thousands of views in all the clips that we made from our tasks with the fans. TEL AVIV
PRIMOR/ WORKING FOR YOU TEL AVIV
PRIMOR/ WORKING FOR YOU TEL AVIV
THE LG FRIDGE TEL AVIV
The brief: LG Israel has the biggest market share in fridges and they wanted to come out with a statement that says it. Their request was to create an integrated campaign using their facebook page and of鍖ine media. The idea: We looked at the fridge and we realized that in every house, the fridge is the communication hub of the family, you leave your notes on it, put funny pictures and magnets and communicate with your family through the fridge. So we created "Israel's social fridge" app on LG's facebook page and invited people to share their photos, magnets, notes and everything that is on their fridges at home. We took all the content we received from our fans and put it on of鍖ine media buses. For an entire month buses across Tel Aviv were "dressed" as LG fridges with all the content we recieved from our fans. The results: The app was a big success, we received thousands of phots, notes and magnets from our fans and we added 15,000 new fans to LG's facebook page. TEL AVIV
LG / THE FRIDGE TEL AVIV
LG / THE FRIDGE TEL AVIV
BEITILI TRADE IN TEL AVIV
The brief: BEYTILI , a chain of furniture and lifestyle stores launched a new campaign under the slogan:"new Israeli design" , we were asked to convey this slogan using the social media and create a real engagement with the brand's new promise . The idea: We created an online trade in arena. We received from BEYTILI a whole new collection to give away as prizes and we invited our fans to send us their photos of of their "old Israeli design" furniture at home. The fans competed on the new collection and we chose the most old and ugly furniture and gave its owner a new furniture with a "new Israeli design". The results: Thousands of fans participated in the activity , uploading the photos of their old Israeli design furniture, and 15,000 new fans joined BEYTILI's facebook page. TEL AVIV
BETILI TRADE IN TEL AVIV
BETILI TRADE IN TEL AVIV
LG IPS TRUE COLORS TEL AVIV
The brief: LG Israel launched a new series of pc screens with the slogan "true colors" . Their request was to create a small budget campaign on their facebook page that will convey the big advantage of their screens. The idea: We decided to take old photos and restore their true colors. We invited our fans to send us their old photos and the stories related to them , and every day for two weeks we chose the best stories, and brought those old pictures back to life by giving them their true colors. The results: We created a big fan base for primor to start with, 12,000 new fans and hundreds of thousands of views in all the clips that we made from our tasks with the fans. TEL AVIV
LG IPS TRUE COLORS TEL AVIV
LG IPS TRUE COLORS TEL AVIV
LG IPS TRUE COLORS TEL AVIV
NOW, BRING IT ON!

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social media capabilities - DAN Tel Aviv

  • 4. The brief: Primor , an Israeli juices company wanted to launch its new facebook page and gather as many fans as possible To set a fan base to communicate with. The brand's slogan is: We don't do anything all day accept from squeezing oranges. The idea: We thought that if the workers of the factory don't do anything all day they have enough time to help primor's new facebook fans. So we asked our new members to send us the tasks/assignments that they need help with, and a team of actors dressed as primor workers went on the road each day and helped our new fans with tasks as: cleaning the high windows, babysitting on the kids and even 鍖xing the seesaw on the backyard so the kids can play. This campaign got a lot of buzz in the social arena and in the end we even created a joint task with domino's pizza page and went to surprise our mutual fans with a big pizza and orange juice party. The results: We created a big fan base for primor to start with, 12,000 new fans and hundreds of thousands of views in all the clips that we made from our tasks with the fans. TEL AVIV
  • 5. PRIMOR/ WORKING FOR YOU TEL AVIV
  • 6. PRIMOR/ WORKING FOR YOU TEL AVIV
  • 8. The brief: LG Israel has the biggest market share in fridges and they wanted to come out with a statement that says it. Their request was to create an integrated campaign using their facebook page and of鍖ine media. The idea: We looked at the fridge and we realized that in every house, the fridge is the communication hub of the family, you leave your notes on it, put funny pictures and magnets and communicate with your family through the fridge. So we created "Israel's social fridge" app on LG's facebook page and invited people to share their photos, magnets, notes and everything that is on their fridges at home. We took all the content we received from our fans and put it on of鍖ine media buses. For an entire month buses across Tel Aviv were "dressed" as LG fridges with all the content we recieved from our fans. The results: The app was a big success, we received thousands of phots, notes and magnets from our fans and we added 15,000 new fans to LG's facebook page. TEL AVIV
  • 9. LG / THE FRIDGE TEL AVIV
  • 10. LG / THE FRIDGE TEL AVIV
  • 12. The brief: BEYTILI , a chain of furniture and lifestyle stores launched a new campaign under the slogan:"new Israeli design" , we were asked to convey this slogan using the social media and create a real engagement with the brand's new promise . The idea: We created an online trade in arena. We received from BEYTILI a whole new collection to give away as prizes and we invited our fans to send us their photos of of their "old Israeli design" furniture at home. The fans competed on the new collection and we chose the most old and ugly furniture and gave its owner a new furniture with a "new Israeli design". The results: Thousands of fans participated in the activity , uploading the photos of their old Israeli design furniture, and 15,000 new fans joined BEYTILI's facebook page. TEL AVIV
  • 15. LG IPS TRUE COLORS TEL AVIV
  • 16. The brief: LG Israel launched a new series of pc screens with the slogan "true colors" . Their request was to create a small budget campaign on their facebook page that will convey the big advantage of their screens. The idea: We decided to take old photos and restore their true colors. We invited our fans to send us their old photos and the stories related to them , and every day for two weeks we chose the best stories, and brought those old pictures back to life by giving them their true colors. The results: We created a big fan base for primor to start with, 12,000 new fans and hundreds of thousands of views in all the clips that we made from our tasks with the fans. TEL AVIV
  • 17. LG IPS TRUE COLORS TEL AVIV
  • 18. LG IPS TRUE COLORS TEL AVIV
  • 19. LG IPS TRUE COLORS TEL AVIV