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Welcome to
etendi = extend, expand (esperanto)
Meet Chris & friends
Typical experience
? Call international number? ¨C No, thanks.
? Email? ¨C No time for it.
? But, I don¡¯t speak Hungarian.
? Will it be available at 6 pm today?
? How do I get there ?
Startup Weekend Budapest 2013 - Etendi Presentation
Etendi:
Free application and website:
- Palette of UNIQUE travel options around you
- Real time online booking for specific hour with 3 clicks
- System shows you how to get there from
  current/specified location by public transport
Startup Weekend Budapest 2013 - Etendi Presentation
Startup Weekend Budapest 2013 - Etendi Presentation
Startup Weekend Budapest 2013 - Etendi Presentation
Startup Weekend Budapest 2013 - Etendi Presentation
Startup Weekend Budapest 2013 - Etendi Presentation
So..   TOURISM
? Residents of EU = over 1 billion holiday trips a year (EU Commission,
    2010)
-   don¡¯t forget the Chinese
?    10 most popular cities in Europe = 98,1 million tourist a year
    (Mastercard Global Destination Index 2012)
?   38% of travellers are between 25-44 ¡­like Chris & friends (EU
    Commission, 2010)
?   Final trend: THE WORLD IS GOING ONLINE.
Revenue
Costs
? Advertising¡­ BUT smart approach:
   ? Positioning the website
   ? Affiliate marketing (travel sites) : CPS Model
   ? Early adopters (travel bloggers)
   ? Viral marketing ¨C through synchronization with FB
   ? LATER STAGE: affiliate marketing with accommodation
     booking service
? Customer support
To sum up:
? Low risk
? Low entry cost
? Can make money from Day 1.
¡­final thought
Startup Weekend Budapest 2013 - Etendi Presentation
Startup Weekend Budapest 2013 - Etendi Presentation
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Startup Weekend Budapest 2013 - Etendi Presentation

  • 2. etendi = extend, expand (esperanto)
  • 3. Meet Chris & friends
  • 5. ? Call international number? ¨C No, thanks. ? Email? ¨C No time for it. ? But, I don¡¯t speak Hungarian. ? Will it be available at 6 pm today? ? How do I get there ?
  • 7. Etendi: Free application and website: - Palette of UNIQUE travel options around you - Real time online booking for specific hour with 3 clicks - System shows you how to get there from current/specified location by public transport
  • 13. So.. TOURISM
  • 14. ? Residents of EU = over 1 billion holiday trips a year (EU Commission, 2010) - don¡¯t forget the Chinese ? 10 most popular cities in Europe = 98,1 million tourist a year (Mastercard Global Destination Index 2012) ? 38% of travellers are between 25-44 ¡­like Chris & friends (EU Commission, 2010) ? Final trend: THE WORLD IS GOING ONLINE.
  • 16. Costs ? Advertising¡­ BUT smart approach: ? Positioning the website ? Affiliate marketing (travel sites) : CPS Model ? Early adopters (travel bloggers) ? Viral marketing ¨C through synchronization with FB ? LATER STAGE: affiliate marketing with accommodation booking service ? Customer support
  • 17. To sum up: ? Low risk ? Low entry cost ? Can make money from Day 1.