Presentation Ethiopiques
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The "Ethiopiques" collection of Ethiopian jazz albums has been successful worldwide for years. For the digital release of its 19 volumes, the label worked with iTunes to promote the collection through banners, editorials, and a dedicated page. They also created ring tones distributed on major mobile services in Europe. Following this initial campaign, further promotion occurred on online music stores and streaming services. As a result, several albums from the collection ranked in the top 50 overall album sales and top 10 world music albums on iTunes in countries like the UK, France, Germany, and more.
Presentation Ethiopiques
- 1. «Ethiopiques» Label Buda Show case, Example of Label Online Marketing Campaign
- 2. The “ Ethiopiques ” collection is a series of Ethiopian jazz albums that have been successful for years across the world and represent the golden age of modern Ethiopian music. Ethiopiques is a reference point for African music, a sort of audio emissary for Ethiopia’s musical heritage. For the digital release of these 19 volumes, Believe worked with iTunes to create worldwide exposure for the collection, including : iTunes - Rotating banner on all iTunes home pages in Europe; - Fixed banner on all iTunes world music home pages in Europe; - Editorial in all iTunes Europe newsletters; - Creation of a dedicated “Ethiopiques” page on iTunes. In addition, Believe created three ring tones distributed on all major services in Europe: Vodafone, Orange, SFR, Zingy, Plurimedia…. Following the iTunes release, the online marketing campaign for the collection will be completed in the coming weeks with major promotion efforts on other online and wireless music services, including as VirginMega, Wanadoo, MSN Music, Napster… Show case, Example of online artist marketing campaign
- 3. iTunes U.K., Home Page
- 4. iTunes Germany, Home Page
- 5. iTunes France, World Music Home Page
- 6. iTunes France, Belgium, Switzerland Dedicated Ethiopiques Page
- 7. iTunes U.K. Dedicated Ethiopiques Page
- 8. iTunes France, iTunes Newsletter France, Mardi Melodies
- 9. iTunes U.S., World Music Home Page
- 10. In large part as a result of the promotional exposure on these services, a number of albums from “ The Ethiopiques” were ranked in the top 50 overall album sales on iTunes, with : - one album (“Volume 4”) topping the charts at number 1 in the world music chart in the U.K., France, Germany; - several other albums ranked in the top 10 of world music album sales in the U.K., France, Germany, Italy, the Netherlands, Canada and the United States. Show case, Example of online artist marketing campaign
- 11. iTunes U.K., Top World Music Albums
- 12. iTunes Germany, Top World Music Albums
- 13. iTunes France, Top World Music Albums
- 14. iTunes France, Overall Album Sales
- 15. iTunes France, Top World Music Albums
- 16. iTunes Netherlands, Top World Music Albums
- 17. iTunes Italy, Top World Music Albums
- 18. iTunes U.S., Top World Music Albums
- 19. iTunes Canada, Top World Music Albums