Presentation Fashionable QR codes
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This document discusses how QR codes can add value to the fashion industry. It provides background on the development of QR codes and their advantages over traditional barcodes. Examples are given of how QR codes could be used in fashion for product information, style advice, linking television shows and DVDs to related fashion items, providing information at trade shows and on business cards, and connecting social media to fashion brands. The conclusion is that QR codes offer many opportunities for the fashion industry due to their high speed, ease of use, and environmental friendliness.
Presentation Fashionable QR codes
- 1. FASHIONABLE QR CODESTHE UP AND COMING FASHION TOOLManou Driessen & Sophie PrinsEuropean Fashion Business SchoolTMO| DetexColloqium
- 2. IntroductionDo not turn off your smart phones!Questions after presentation± 20-30 minutesFASHIONABLE QR CODES
- 3. Main QuestionHow cantheQRcodeaddmorevaluetothefashion industry?FASHIONABLE QR CODES
- 4. The development of the QR codeTwo dimensional barcode (1994)Scanned by mobile phonesQuick Response; all kinds of content by high speed!Common use in JapanIncreasingly popular worldwideFASHIONABLE QR CODES
- 5. QR code vs. BarcodeNeed for more capacity
- 7. 360° degrees scanning
- 8. 7089 digits in stead of 20-30 digits
- 9. More content opportunitiesFASHIONABLE QR CODES
- 10. Generating a QR code Special generator
- 11. Content can not be changed!FASHIONABLE QR CODES
- 12. Professional QR codesSpecial QR codes with content which can be changed
- 13. Professional companies which have the know how
- 14. Provide mobile websites and servicesFASHIONABLE QR CODES
- 15. Structure and creationsFASHIONABLE QR CODES
- 16. WATCH THIS..The currently use of the QR codeFASHIONABLE QR CODES
- 17. SWOT Analysis of the QR codeFASHIONABLE QR CODES
- 18. The QR code as fashion toolPossible short term ‘ applications’ for the fashion industryFASHIONABLE QR CODES
- 19. Product and brand information Implemented QR code in garments
- 20. Information about material, treatment etc.
- 21. Corporate social responsibility
- 22. Opportunity for social responsible thinking brandsFASHIONABLE QR CODES
- 23. 3 Step styleadviceStep 1Step 3Step 2FASHIONABLE QR CODES
- 24. QR code scannersProtection for the designer
- 25. Always able to scan the item
- 26. Self scan serviceFASHIONABLE QR CODES
- 27. Character:Gabrielle SolisCarlosSolisCeliaSolisJuanitaSolisFashion on television #1 seriesModeTeletext; fashion item
- 28. Each characters has its own QR code
- 29. Forwarded to the website with fashion itemsFASHIONABLE QR CODES
- 30. Fashion of television #2 ShowsYou like this oufit of Oprah Winfrey? Scan the QR code! QR code on screen
- 31. Immediately forwarded to the website with fashion itemsFASHIONABLE QR CODES
- 32. Fashion on television #3 DVD DVD-menu with fashion item
- 33. Each character has its own QR code
- 34. Forwarded to the website with fashion itemsScan the fashion with your SmartphoneFASHIONABLE QR CODES
- 35. Quick Response on trade fairsInspirationQR codes on standsQR code scanners for every visitorConnecting QR codes to GPS systemFASHIONABLE QR CODES
- 36. Quick Response on business cards Introduction movie
- 37. Tour through the company or department
- 38. Manufacturers
- 39. SeminarsFASHIONABLE QR CODES
- 40. Social software meets fashion Social function
- 41. Directly fowarded to the person’s social network
- 42. SeminarsFASHIONABLE QR CODES
- 43. Dots display houses including distanceSelected object includes (house) imageQR code and LayarRadar view displays results around you Program next to the QR code
- 44. Will give information about your environment
- 45. Just like a GPS- system FASHIONABLE QR CODES
- 46. The PM codePaper Memory code High capacity due to color useLicensed by Microsoft©FASHIONABLE QR CODES
- 47. QR Code, the new fashion tool?!Many possibilitiesHigh speedEasy to useEnvironmentally friendlyConclusion; The QR code sure adds more value to the fashion industry!FASHIONABLE QR CODES
- 48. The EndQuestions?SCAN MEFASHIONABLE QR CODES