Presentation final

Mar 28, 20120 likes194 views

The document discusses strategies for marketing the Fuse TV network to millennials. It recommends leveraging digital platforms like social media, blogs, and video to create engaging content. It also suggests developing strategic partnerships with media companies that have audiences aligned with Fuse's programming. Additionally, it advises understanding millennials' interests and creating buzz around original content through grassroots activities. Finally, it mentions using niche traditional media for targeted promotions.

Marketing Positioning
By Clyde Lee
as Director of Consumer Marketing

Online Partnerships

Grassroots Traditional

Online

Leverage the Millennial’s affinity for all things digital with attention grabbing and
relevant content that is engaging and focused on the “Why” with every message,
experience or awareness touch point.

-i.e. Branded Content video’s: Behind the Scenes spread around social hubs and
media properties
-Blogger networks as advocates
-Organic SEO/SEM programs
-Action-optimized CPM

Partnerships

Develop strategic alliances with media partners that have shared values, and
access to audiences that can grow consumer interaction and build a greater trust
with Fuse TV programming as “Regulars” versus “Passers-by” viewers.

- i.e. Complex Media Network: The Online Network for 20-somethings
13MM+ people
24MM+ views (19% Mobile)

Grassroots

With a psychographic understanding that the Millennial target has many online
and offline distractions and options for entertainment experiences. Each program
must be original yet fresh, add value to the viewer, and create an organic buzz
that translate and multiply throughout their social media circles.

-i.e. Adding a social element to give local lovers of music a national call to action
during specific tent pole events that can create buzz the drive ratings
Leveraging “Take Over” programming as a vehicle to motivate larger
groups to perform flash mobs around the programs featured artist

Traditional

Use niche media placement to reach segmented and targeted groups that are
tuned into mass media.

-i.e. Leverage local cable and telco interconnects or radio traffic inventory
through affiliate relationships in markets that over index with Fuse TV or specific
programming popularity.
Concert give-a-way or meet and greet
Negotiate talent interviews with media properties to gain in-kind promotion

The document discusses Synacor, a technology company that partners with internet service providers to power customized internet portals. It notes that Synacor was ranked in the top 100 digital companies by Silicon Alley Insider in 2010. It then provides details on Synacor's portal business, including its large audience reach and targeting capabilities. Advertisers are said to get high response rates from campaigns on Synacor portals through impactful ad placements and targeting of interested audiences.

GE StepAhead CampaignKishore Choudhury

��

The Power of Mobilizing Your Brand - Google Partners Connect EventPurplegator

��

As part of the frequently scheduled #GooglePartners Connect events, ATS Mobile also presented to event attendees the benefits of working with a digital agency that understands the evolution of technology, and how brands can best target their audience and budget using a social-mobile strategy. As a member of the #PartnersConnect group, ATS Mobile brings the best of social media relationships with Google and mobile search, its 25 years of experience working with agencies, brands and businesses of all sizes.

Mobile Advertising 2010Jeff Hutkoff

��

Mobile advertising is evolving from passive to participatory as customers now engage with brands through their mobile devices. Agencies help companies promote brand conversations by optimizing messages across mobile applications, text messages, location-based services, and social networks. Lessons from mobile campaigns show the importance of engaging both the device and user through relevant, social, and entertaining content at the right time and place to grow brand conversations. Winning strategies include constant engagement, relevance, participation rewards, and empowering influencers to share brand interactions.

Major Branding Conceptgueste10b23b5

��

Consumer media habits are changing as people now access news and entertainment online and through streaming services on their televisions. Brand development aims to increase brand recognition over time, while direct response advertising encourages immediate consumer action. Common online advertising formats include banners ads and contextual or behavioral advertising which target ads based on a user's online behavior or search terms.

Advertisement on dominos by ibrahimRonaldo1904

��

The document outlines a corporate image, distribution, and integration strategy. The corporate image strategy aims to present an image of quality, healthy options, value, and convenience through gaining consumer feedback and various communication avenues. The distribution strategy relies on franchises as the main partner and focuses on expanding their own ingredient supply chain while delivering products via delivery drivers or pickup. The integration strategy uses television ads to drive customers online and supports the message across other media to extend its reach.

Ejercicio 3 aanacolonrolon

��

This document outlines several reasons for developing a website, including gaining exposure to millions of online and future users, maintaining international contacts and providing 24/7 access globally. It also allows for customizing the site through links and multimedia, collecting customer information to tailor products and services, and provides a cost effective marketing alternative compared to other traditional advertising methods.

Ejercicio 3anacolonrolon

��

Mabe 2012Biblioteca Maes Dagua Amadora

��

1) O documento descreve a avaliação da biblioteca escolar de uma escola básica e secundária no ano letivo de 2011/2012. 2) A avaliação analisou a gestão da biblioteca, o apoio ao desenvolvimento curricular, a promoção da leitura e parcerias com a comunidade. 3) Os pontos fortes identificados incluem a integração da biblioteca na escola, liderança do bibliotecário e equipamentos adequados. Pontos fracos incluem pouca utilização de ferramentas digitais e artic

Increased profit ModelAndrea Moreschini

��

Cost ReductionAndrea Moreschini

��

Brochure Widar InternationalAndrea Moreschini

��

Articolo Andaf Magazine | OutsourcingAndrea Moreschini

��

Chapter1Dr Robert Craig PhD

��

This chapter introduces key concepts in nutrition science including the definition of nutrition, major nutrient classes, how foods provide energy, and how nutrition research is conducted. It discusses that nutrition involves a variety of scientific disciplines focused on foods and their impact on human health. Nutrition is defined as the organic and inorganic substances obtained through foods that are necessary for growth, maintenance of life, and prevention of disease. The major nutrient classes that provide energy and support life include carbohydrates, proteins, lipids, water, vitamins, and minerals. Nutrition research uses the scientific method and different study designs to understand relationships between nutrients and health outcomes.

Fotos de esporteAndre Lenz

��

Flick meSoumik Pal

��

FlickMe is launching a marketing strategy to drive acquisition of 10,000 new users by 2012. The strategy includes owned, earned, and paid media channels working together. Key elements are optimizing social media presences, building influencer relationships, and incentivizing sharing and referrals through contests and promotions. The rollout plan has four phases starting with awareness and moving to engagement, conversion promotion, and reaching the 10,000 user goal. Bigger ideas proposed include virtual watch parties, scavenger hunts, voting promotions, and influencer events.

Content to Conversion: Is Your Content Driving the Right Path? - BDI 4/17/13 ...Business Development Institute

��

Case Study: Content to Conversion: Is Your Content Driving the Right Path? Content has become the catalyst for audience engagement, and the role of earned media in driving organizational success has been strengthened as a result. However, in this rush to content being "king", we have begun to lose sight on what we want that content created to achieve. At the outset of any campaign one must ask; what is the conversion metric we hope to attain to build awareness and spark action. Be it views, shares, sales; that metric is the key to any content marketing strategy. As your brand (whether B2C, B2B, or Non-profit) provides context around the conversation, we have to ask how your strong and compelling content is driving your desired outcomes. Presented by: Ninan Chacko, Chief Executive Officer, PR Newswire www.bdionline.com

HP E-Zine: Security in Media and EntertainmentHewlett Packard Enterprise Business Value Exchange

��

A New Realm of Television: Netflix, YouTube, Amazon, Oh My!Jessica Lane

��

Creator Influencer Strategy Master Class - Corinne Rose GuirgisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

��

Know About Defi Marketing StrategyTurnkeytown

��

Christina & damien ntuc & brand new mediadmg events Asia

��

Multi platform presentationRaj Narayanan

��

Media convergence signals the union of various electronic media platforms into an interactive multi-platform. Convergence allows media outlets to share resources and content across television, radio, and internet platforms. This increases visibility for each media organization and the credibility of their content. It also enables cross-promotion opportunities between platforms to extend brands and audiences. Revenue from a converged multi-platform comes from advertising, interactive content and transactions, as well as sponsorship and branding opportunities.

Social Media 101: Creating Conversations In Social CirclesJoanna Peña-Bickley

��

Categories of Mediahuda856344

��

The document discusses different types of media used for mass communication, including folk media, traditional media, and digital media. Folk media includes puppetry, cultural shows, folk dances, festivals, and theater, which disseminate information through performance arts. Traditional media encompasses television, radio, print advertising, billboards, and banner ads to target broad audiences. Digital media refers to online platforms like search engine optimization, pay-per-click advertising, content marketing, social media, and email marketing that use electronic devices for content creation and distribution.

Strategy in a digital worldLighthouse CEE

��

The document discusses how brands need to adapt their strategies and marketing approaches to be successful in a digital world where conversations have replaced campaigns and content is king. Specifically, it recommends that brands optimize their use of media and networks, focus on producing high-quality content to drive conversations, make conversations an essential part of their strategies, and ensure digital is integrated into every aspect of their overall strategies.

Content to conversion - Is Your Content Setting the StageCNW Group

��

The document discusses how content marketing can amplify existing media campaigns, increase visibility, and drive engagement. It provides examples of how organizations like Men's Wearhouse have utilized multimedia content, distribution across channels, and ongoing updates to power integrated campaigns that achieved business objectives like increasing donations and impressions. The key takeaways are that the lines between paid, owned, and earned media are blurring; syndication through multiple channels is important for engagement; and facilitating conversation around content is the first step to effective content marketing.

Content to conversion - Is Your Content Setting the StageCNW Group

��

EC = MC: Every Company Is A Media Company – Tokyo NetPRDay 2013Michael Pranikoff

��

Presentation given by PR Newswire Global Director of Emerging Media – Michael Pranikoff – at the Tokyo #NetPRDay2013 event held on July 10, 2013. The idea of EC = MC was originated by Tom Foremski back in 2010. Today, 3 years later, this idea has gone global with the ideas around Content Marketing and that companies can reach their audiences today more directly than ever before and in more authentic and organic ways. This presentation focuses on the Japanese markets and how media consumption habits around the world are coming closer together.

Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya

��

More Related Content

Viewers also liked (7)

Mabe 2012Biblioteca Maes Dagua Amadora

��

Increased profit ModelAndrea Moreschini

��

Cost ReductionAndrea Moreschini

��

Brochure Widar InternationalAndrea Moreschini

��

Articolo Andaf Magazine | OutsourcingAndrea Moreschini

��

Chapter1Dr Robert Craig PhD

��

Fotos de esporteAndre Lenz

��

Mabe 2012Biblioteca Maes Dagua Amadora

��

Increased profit ModelAndrea Moreschini

��

Cost ReductionAndrea Moreschini

��

Brochure Widar InternationalAndrea Moreschini

��

Articolo Andaf Magazine | OutsourcingAndrea Moreschini

��

Chapter1Dr Robert Craig PhD

��

Fotos de esporteAndre Lenz

��

Recently uploaded (20)

Maksym Bilychenko: Empowering IT Products with AI: Opportunities and Pitfalls...Lviv Startup Club

��

SponsorPitch.pdf........................mekhilivingston

��

Get Lifetime Access to Premium AI Models with AI IntelliKit's One-Time PurchaseSOFTTECHHUB

��

Top Social Media Marketing Trends in 2025bulbulkanwar7070

��

The-Leadership-Compass-Navigating-the-Path-to-Success.pptxJasmeet Warraich

��

Unlock the potential within your corporate team with our carefully curated collection of motivational quotes designed specifically for managers and leaders. This PowerPoint presentation is a treasure trove of inspiration, offering timeless wisdom and powerful insights from renowned thought leaders, entrepreneurs, and visionaries. Each quote is crafted to ignite the drive, resilience, and visionary thinking essential for steering teams towards success. Perfect for team meetings, leadership training, and personal growth, this presentation is your go-to resource for fostering a culture of motivation and excellence. Key Highlights: Over 30 impactful quotes to inspire and elevate leadership qualities. Thought-provoking visuals that complement each quote. Practical tips for applying motivational insights in the corporate environment. Ideal for presentations, workshops, and team-building sessions. Empower your journey to exceptional leadership and create a lasting impact on your team with our motivational quotes presentation. Download now and start inspiring greatness today!

2025-02 Design thinking presentation.pdfCambridge Product Management Network

��

Oleksandr Krakovetskyi: Огляд генеративних моделей з міркуванням (UA)Lviv Startup Club

��

CCleaner Pro 6.33 Crack + Key Free Download 2025kortez3

��

Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024Ignite Capital

��

Tran Quoc Bao: Redefining Healthcare Leadership in Vietnam and Promoting Global Medical Tourism He is recognized by Google as one of the Best and Most Influential Healthcare Leaders in Vietnam in 2024. Bao stands as a visionary force in transforming the country’s healthcare landscape. From spearheading groundbreaking partnerships to raising Vietnam’s profile in global medical tourism, Dr. Bao’s leadership has left an indelible mark on the industry. Dr. Bao’s extensive influence spans across several key organizations, including Prima Saigon, PwC Consulting, City International Hospital, TMMC Healthcare, and Cao Thang Hospital. His work has been integral in shaping a modern, innovative healthcare ecosystem that leverages international collaborations to improve Vietnam’s medical standards and attract global attention. A cornerstone of Dr. Bao’s strategy has been fostering partnerships with leading global entities. Through TMMC Healthcare, he facilitated cutting-edge technology transfer and medical staff training in collaboration with international partners, particularly from Japan. These collaborations have propelled Vietnam into the global healthcare conversation, offering patients world-class treatments and medical expertise. At City International Hospital, Dr. Bao’s vision came to life as the institution became a hub for medical tourism, known for providing high-quality healthcare at competitive prices. His leadership in ensuring the integration of international best practices, advanced technology, and patient-centered care has made the hospital a sought-after destination for medical tourists worldwide. Under his guidance, Cao Thang Hospital has also grown into a key player in delivering exceptional healthcare services, while Prima Saigon and PwC Consulting have provided strategic insights into enhancing Vietnam's healthcare infrastructure and business practices. Dr. Bao’s efforts extend beyond healthcare facilities. He has been a catalyst for international conferences and medical tourism initiatives, positioning Vietnam as an emerging global destination for health services. By collaborating with global experts and medical institutions, Dr. Bao has created opportunities for knowledge exchange, advancing the country’s reputation as a hub for innovation and quality care. In 2024, as one of Vietnam’s leading healthcare figures, Dr. Bao’s contributions have positioned the country as a key player in the medical tourism market. His strategic vision continues to bridge the gap between healthcare excellence and global recognition, cementing Vietnam’s place on the world stage. Through his work, Dr. Tran Quoc Bao is not only shaping the future of healthcare in Vietnam but also driving international collaboration and establishing the nation as a beacon of medical innovation.

20250305_A. Stotz All Weather Strategy - Weights update & Performance review ...FINNOMENAMarketing

��

Will-Skill Matrix PowerPoint Template and GuideAurelien Domont, MBA

��

The Will-Skill Matrix is an essential framework for managers and consultants aiming to optimize team performance. This model divides employees into four quadrants based on their levels of motivation (Will) and competencies (Skill): 1.Contributors (Guide): High Will, Low Skill 2.High Performers (Challenge): High Will, High Skill 3.Low Performers (Direct): Low Will, Low Skill 4.Potential Detractors (Motivate): Low Will, High Skill This PowerPoint presentation is only a small preview of our content. For more details, visit www.domontconsulting.com

BUSINESS CORRESPONDENCE Unit IV - NOTES.pptxmanikandansMani2

��

What PE Teachers and PEX Professionals Have in CommonKaiNexus

��

Presented by Shawna Forst, Performance Excellence, Quality & Risk Coordinator at MercyOne Newton Medical Center What do physical education teachers and performance excellence professionals have in common? More than you think! This session will feature one former P.E. Teacher's perspective on the similarities between coaching kids and leading quality and improvement efforts in the workplace while also sharing how to leverage KaiNexus to support and encourage those endeavors. In this webinar, you'll learn: To explore the basic fundamentals of being an effective coach, regardless of field. To identify how KaiNexus can be leveraged in being an effective coach. To understand how Lean methodology, leveraging KaiNexus, can help eliminate waste, build teamwork, reduce conflicts, reduce or eliminate defects, create IDEAL processes, services, and products as well as improve client satisfaction. About the Presenter: Shawna Forst Shawna is the Performance Excellence Quality & Risk Coordinator and Lean Healthcare Coach at MercyOne Newton Medical Center. Shawna has been a Lean Healthcare facilitator since January 2007 and has two years of experience as a technician in a cardiac unit. Since then, she has had various roles in Healthcare Quality and Safety. Shawna graduated from Simpson College in 2002 with a Bachelor of Arts in Physical Education and a Coaching Endorsement. In 2010, she became a Certified Professional in Healthcare Quality (CPHQ) and received her LEAN Green Belt certification in 2014. She also received her Masters in Business Administration from Western Governors University in 2018.

Final_Detailed_Chapter_2_Presentation.pptxIgoFebrianto1

��

21 Best Crypto Wallet in UAE The complete 2025.pdfDubiz

��

The cryptocurrency sector worldwide has undergone significant transformation with increasing adoption and acceptance. It is one of the emerging sectors converting cash treasuries into digital currencies. In UAE too, people are heavily being drawn towards investing in cryptocurrencies like Bitcoin. In fact, it is among the top investment opportunities in Dubai in 2025. You can find some of the best crypto wallet in UAE, offering safe and efficient platforms for storing, managing, and even trading digital assets. However, with such digital transformation comes an increased risk of cyberattacks and scams. This is why, to ensure your investments are completely safe, you must choose a secure and highly reliable crypto wallet in the UAE.

Project Status Report - Powerpoint TemplateAurelien Domont, MBA

��

Project Status Report Template that our ex-McKinsey & Deloitte consultants like to use with their clients. For more content, visit www.domontconsulting.com In the fast-paced world of business, staying on top of key projects and initiatives is crucial for success. An initiative status report is a vital tool that provides transparency, accountability, and valuable insights to stakeholders. By outlining deadlines, costs, quality standards, and potential risks, these reports ensure that projects remain on track and aligned with organizational goals. In this article, we will delve into the essential components of an initiative status report, offering a comprehensive guide to creating effective and informative updates.

REACH OUT TO SALVAGE ASSET RECOVERY TO RECOVER SCAM OR STOLEN CRYPTOCURRENCYleooscar735

��

WEBSITE.......https://salvageassetrecovery.com TELEGRAM---@Salvageasset Email...Salvageassetrecovery@alumni.com WhatsApp+ 1 8 4 7 6 5 4 7 0 9 6 I Thought I’d Lost Everything, My Crops, My Savings, My Future! I'm a third-generation farmer, and like most of my family, I have weathered storms, both the literal and economic varieties. Nothing, though, could have prepared me for the flood that swept through my farm and nearly drowned my future. Over the past five years, I had amassed a $120,000 Bitcoin buffer in silence as a hedge against unstable crop prices. It was my shield against poor harvests and market crashes. And then the flood came. It wasn't rain, it was the wrath of nature. Water flooded into my office, turning documents into pulp and sending my computers floating around like lumber. My hardware wallet, the sole bulwark between me and that $120,000, was submerged in muddy water. When the skies finally cleared, I held the waterlogged device in my hand, praying fervently that it would still work. It didn't. Panic ensued. The soybeans were ruined, the barn needed to be repaired, and now my electronic savings, the one thing I thought was sacrosanct was gone. I couldn't tell my wife; she had already been up to her knees helping shovel sludge out of our home. Desperate, I had put it on an agriculture technology site. I had cried and written, praying that someone somewhere would know what to do. A user responded with a username that turned out to be my savior, Salvage Asset Recovery. I called them the next day, preparing for robot voice or a bait-and-switch sales pitch. But to my surprise, I spoke with human compassion, patience, and understanding. I unloaded my story, and they listened like neighbors calling after a tornado. They worked immediately, using fancy data reconstruction tools I couldn't even understand. Every day, they updated me in simple terms. I was anxious, but their professionalism calmed me down. On the ninth day, I got the call. They had recovered my wallet. All the Bitcoins were intact. I was so relieved that I nearly kissed my filthy boots. When they heard about the flooding damage, they even discounted part of their fee. That touched me more than the rain. Salvage Asset Recovery didn't just restore my savings, they restored my trust in people. They are heroes in my book, and thanks to them, my family's future is once again set on stable ground.

Holden Melia - An Accomplished ExecutiveHolden Melia

��

Buy Verified Revolut Account: Secure & USA-Approved!pvaexpress

��

In today’s digital world, financial transactions are shifting towards seamless, secure, and user-friendly platforms. Among these, Revolut stands out as one of the most innovative financial technology solutions, offering users a robust and versatile digital banking experience. Whether for personal finance management or business transactions, having a fully verified account ensures access to all premium features, heightened security, and regulatory compliance.

Ross Chayka: AI in Business: Quo Vadis? (UA)Lviv Startup Club

��

Maksym Bilychenko: Empowering IT Products with AI: Opportunities and Pitfalls...Lviv Startup Club

��

SponsorPitch.pdf........................mekhilivingston

��

Get Lifetime Access to Premium AI Models with AI IntelliKit's One-Time PurchaseSOFTTECHHUB

��

Top Social Media Marketing Trends in 2025bulbulkanwar7070

��

The-Leadership-Compass-Navigating-the-Path-to-Success.pptxJasmeet Warraich

��

2025-02 Design thinking presentation.pdfCambridge Product Management Network

��

Oleksandr Krakovetskyi: Огляд генеративних моделей з міркуванням (UA)Lviv Startup Club

��

CCleaner Pro 6.33 Crack + Key Free Download 2025kortez3

��

Tran Quoc Bao - Best and Most Influential Healthcare Leaders in Vietnam 2024Ignite Capital

��

20250305_A. Stotz All Weather Strategy - Weights update & Performance review ...FINNOMENAMarketing

��

Will-Skill Matrix PowerPoint Template and GuideAurelien Domont, MBA

��

BUSINESS CORRESPONDENCE Unit IV - NOTES.pptxmanikandansMani2

��

What PE Teachers and PEX Professionals Have in CommonKaiNexus

��

Final_Detailed_Chapter_2_Presentation.pptxIgoFebrianto1

��

21 Best Crypto Wallet in UAE The complete 2025.pdfDubiz

��

Project Status Report - Powerpoint TemplateAurelien Domont, MBA

��

REACH OUT TO SALVAGE ASSET RECOVERY TO RECOVER SCAM OR STOLEN CRYPTOCURRENCYleooscar735

��

Holden Melia - An Accomplished ExecutiveHolden Melia

��

Buy Verified Revolut Account: Secure & USA-Approved!pvaexpress

��

Ross Chayka: AI in Business: Quo Vadis? (UA)Lviv Startup Club

��

Presentation final

1. Marketing Positioning By Clyde Lee as Director of Consumer Marketing

2. Online Partnerships Grassroots Traditional

3. Online Partnerships Grassroots Traditional

4. Online Leverage the Millennial’s affinity for all things digital with attention grabbing and relevant content that is engaging and focused on the “Why” with every message, experience or awareness touch point. -i.e. Branded Content video’s: Behind the Scenes spread around social hubs and media properties -Blogger networks as advocates -Organic SEO/SEM programs -Action-optimized CPM

5. Online Partnerships Grassroots Traditional

6. Partnerships Develop strategic alliances with media partners that have shared values, and access to audiences that can grow consumer interaction and build a greater trust with Fuse TV programming as “Regulars” versus “Passers-by” viewers. - i.e. Complex Media Network: The Online Network for 20-somethings 13MM+ people 24MM+ views (19% Mobile)

7. Online Partnerships Grassroots Traditional

8. Grassroots With a psychographic understanding that the Millennial target has many online and offline distractions and options for entertainment experiences. Each program must be original yet fresh, add value to the viewer, and create an organic buzz that translate and multiply throughout their social media circles. -i.e. Adding a social element to give local lovers of music a national call to action during specific tent pole events that can create buzz the drive ratings Leveraging “Take Over” programming as a vehicle to motivate larger groups to perform flash mobs around the programs featured artist

9. Online Partnerships Grassroots Traditional

10. Traditional Use niche media placement to reach segmented and targeted groups that are tuned into mass media. -i.e. Leverage local cable and telco interconnects or radio traffic inventory through affiliate relationships in markets that over index with Fuse TV or specific programming popularity. Concert give-a-way or meet and greet Negotiate talent interviews with media properties to gain in-kind promotion

�ݺ�ߣ

Presentation final

Recommended

More Related Content

Viewers also liked (7)

Similar to Presentation final (20)

Recently uploaded (20)

Presentation final