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Joe Di Donna
Professional & educational background

Cultural background
My grandfather
and my father
were doctors.
Milan is the second-largest municipality in
Italy and the capital of Lombardy as well as
of the province of Milan. The basic
administrative division proper has a
population of about 1.3 million, while its
urban area is the 5th largest in EU and the
largest in Italy with an estimated population
of approximately 5.2 million.

Educational background
High School Diploma in Classical Studies – Milano
Laurea Magistrale (Master of Arts) in Political Sciences with Thesis
on “Woman’s image within the nowadays’ advertising-panorama”
at Università degli Studi di Milano
PhD (expected 2016) in Social Sciences and Politics with Research
on “History of the Italian touristic promotion in Switzerland
1919-1943” at Universitè de Lausanne

Conferences
 The jewel: from matter to symbol presented at IED
ModaLab - Milan – Italy – 2004
 Bicycle world in Italy presented at VeloMondiale
- Montreal – Canada – 1992
 Public relations in Industrial associations. A specific
case: ANCMA presented at International
College of Arts and Sciences – Milan – Italy –
1990
 Woman’s image in the Advertising-communication
presented at International College of Arts and
Sciences - Milan – Italy – 1988

Conferences
 History of the Italian touristic promotion in Switzerland 1919-
1943 presented at UNIL – Lausanne – Suisse – 2012
 Social Media Optimization for SuperClubs Breezes Resorts &
SPA” presented at BiTS (Die Unternehmer-Hochschule)
– Iserlhon – Germany 2012
 Analyse et développement de l'image de la femme dans la
communication commerciale de la Suisse Romande et le Tessin
presented at UNIL – Lausanne – Suisse – 2011
 Social trends 2010 presented at ModaIn in FieraMilano –
Milan - Italy- 2009

Conferences
 Social Media Optimization on Luxury Hospitality:
a case study Mandarin Oriental presented at the 2nd International
Conference on Marketing (ICOM 2014) – Sri Lanka - Colombo
- February 2014
 Integrated Marketing Communications for luxury
hospitality presented at LCBR European Marketing
Conference 2013 – Frankfurt – Germany
 Sensory Marketing Strategies in the Luxury Hospitality Industry:
Analysis of the most interesting sensory marketing strategies in some
prestigious luxury resorts will present on 2014 – InstSIS-Orlando
International Multidisciplinary Academic
Conference – August 2014 – Orlando USA

Publications
 Di Donna G. (2014) “ Sensory Marketing Strategies in the Luxury
Hospitality Industry: analysis of the most interesting sensory
marketing strategies in some prestigious luxury resorts” – Orlando –
USA – Journal of Strategic and International Studies
 Di Donna G. (2013) “Analysis of multi-sensory marketing in a luxury
resort SPA” – Frankfurt – Germany - LCBR Proceedings
 Di Donna G. (2012) “Social Media Optimization for SuperClubs
Breezes Resorts & SPA” – Iserlhon – Germany – Conference
Proceedings
 Di Donna G. (1992) “Bicycle world in Italy” Velomondiale -
Montreal - Canada – Conference Proceedings
 Di Donna G. (1988) « Figure Femminili emergenti nella
comunicazione pubblicità odierna » pag. 40 – La Pubblicità –
magazine
 Di Donna G. (1988) « L’immagine femminile nella pubblicità
odierna » pag. 33 – La Pubblicità - magazine

Professional background in business sectors
 International Public Relations for ANCMA (Motorcycles, Bicycles, Helmets, Clothing,
Accessories) - Italy
 Italian Delegate in COLIBI (Bicycles) & COLIPED (Accessories) – Bruxelles – B
 Promotion Manager for Editoriale Giorgio Mondadori – Italy
 Marketing Manager for UNI (Italian Standard Body) – Italy
 UNI delegate in ISO (Int’l Standard Body) – Geneva – CH
 Public Relations Manager – GTS Group (Beauty Equipments & Cosmetics) - Italy
 Marketing Consultant – PhotonLife (Lasers for beauty & medical sector) – Italy & US FL
 Marketing Manager – White Sun (Sun Center Franchising) – San Marino
 Social Trends Consultant – ModaIn (Textile) – Italy
 International Consultant – TopJob (ICT Recritment) – Europe
 Marketing Manager – FIM (Italian Powerboating Federation) – Italy
 Communication Consultant – ICTsquare (web portal) – Italy
 Content Manager – MisterHouse (web site) – Italy
 Marketing Consultant – JTL Realty Inc Tampa/St. Petersburg (Resorts) - US FL
 Marketing Consultant – Soitaab (Lasers for industry) – Italy
 Projects Consultants – Emisphere & Equipe (Events agency) - Italy

Professional background in educational sector
(fashion)
Lecturer of Fashion Management, Fashion Marketing, Consumer Behaviour care
of:
IFA Paris - Shanghai
IED ModaLab & IED Comunicazione – Milan (also Coordinator Master
Area Fashion Marketing & Communication)
European Fashion School - Milan
Uptodate Fashion Academy - Milan
Istituto Moda Burgo - Milan
Tessile di Como - Milan
Italian Fashion School (c/o SIAM) - Milan

Professional background in educational sector
 Lecturer of Sociology and Copywriting at International College of Arts and
Sciences - Milan
 Lecturer of Sociology, Communication & Media, Consumer Behaviour,
Copywriting for Camera Nazionale della Moda (Italian Fashion Chamber)
with the sponsoring of European Social Fund - Milan
 Visiting Professor for Marketing, Communication, Sociology care of B.A. &
Masters & M.B.A. courses at European School of Economics – campuses of
Milan and Lucca
 Module leader of Integrated Marketing Communications in Masters for the 5
campuses of European School of Economics – Milan-London-NY-Lucca-
Rome
 Visiting Professor of International Marketing, Strategic Marketing, Fashion
Marketing at International Universities of Southern Europe care of Masters
and MBA of
 Madrid Business School - Barcelona Business School - Valencia
International Business School

Les Roches
Since January 2010 I have started my activity in Les Roches like:
 Marketing Lecturer for BBA/NEASC courses
 Marketing Lecturer for BSc/LRG courses
 Marketing consultant for IP projects
 Marketing consultant for Capstone
 Marketing tutor for BSc dissertations
 Member of Marketing pathway
 Member of Research Faculty Council

Other activities
Member of Swiss Marketing
Association
Member of Associazione
Italiana Carabinieri (Italian
Military Police)
1st category Trainer of body
building IFBB-FIACF

Contacts
Joe Di Donna
Email
joe.didonna@lesroches.edu
Professional Network
www.linkedin.com/in/joedidonna
Academic Network
http://lesroches.academia.edu/JoeDiDonna
Twitter for fun
@JoeDiDonna1

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