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The document appears to be notes from a presentation by Georgia Popplewell on leveraging social media for implementation. Some of the key points discussed include making use of familiar tools to audiences like Facebook and Twitter, considering the local context in terms of access, literacy and language when choosing tools, and examples of using multimedia and mobile phones. Mapping tools like Google Maps and Ushahidi and ways to engage audiences like blogs, videos and podcasts are also mentioned. The presentation emphasizes using a variety of techniques and not forgetting more traditional "lo-tech" methods.Read less