Huggity FanPic Presentation - Music!
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The document discusses a post-event marketing tool called FanPic that engages fans and extends brand exposure. FanPic takes a large crowd photo at an event and allows fans to find and tag themselves. Tagged fans are prompted to share customized branded stories and photos on Facebook, increasing reach for the event partners. Case studies show FanPic driving significant Facebook engagement and data capture from sports and music events. FanPic delivers value for partners through new audience reach, awareness, and potential for increased revenue.
Huggity FanPic Presentation - Music!
- 1. BEYOND THE EVENT ENGAGING FANS ? & EXTENDING ? BRAND EXPOSURE
- 2. We are coming from the world of sports Recent events we¡¯ve captured Champions League Fanzones Rugby Final English League Belgium League League Liga Total Cup Final Ashes Test 6 Nations
- 4. In the last 2 years we¡¯ve ? captured over 3,000,000 fans ? giving 400,000 of them ? a chance to share their ? ¡°I was there¡± moment.
- 5. We¡¯ve developed a new Post-event Marketing Tool which engages fans, ? extends exposure beyond the event and delivers measurable results.
- 6. We called it a FanPic
- 7. We take create a huge 35 billion pixel image of the crowd, and bring fans to artists¡¯ or partners¡¯ website to try and find themselves.?
- 8. Users can zoom right into the massive image of the crowd and find themselves¡
- 11. Once spotted, fans tag themselves and their friends and share through Facebook
- 12. PHOTO FB STORY I was there! I was there! We create customised, branded story and image of a fan overlaid with branded content and prompt fans to share it with their family and friends.
- 13. I was there! Branded stories and images are visible by all of the fans¡¯ Facebook friends, increasing reach and exposure of the event or partnering brands.
- 14. I was there!
- 15. Isle of MTV Case Study
- 16. FANS / 25,000 PERIOD / 7 days 15.4% VENUE / Malta CLIENT / Swatch 3,765 of event audience engaged fans tagged themselves Measured Story and Photo impressions generated and seen by fans¡¯ friends 825,060 53,000 4:15 2,145 Unique Visits to FanPic Page Average Time Spent on FanPic Page Emails Collected
- 17. Comparison to Facebook advertising spent 27,455 €8,100 Interactions Advertising Value (Friends Clicks, ? Likes & Comments) (FB CPC - Audience Based on Demographic who engaged with FanPic) Non-tangible Value data captured / increased awareness through social recommendation brand engagement / emotional proximity development
- 19. VENUE / Old Trafford FANS CLIENT / Chevrolet PERIOD / 12.3% of event audience engaged / 75,500 10 days 9,256 fans tagged themselves Measured Story and Photo impressions generated and seen by fans¡¯ friends 1,740,290 127,560 3:06 28,150 5,189 Unique Visits to FanPic Page Average Time Spent on FanPic Page Twitter Shares and RT Emails Collected
- 20. FANS / 30,000 PERIOD / 10 days EVENT / Lechia vs Barcelona match CLIENT / PSP Promotions 21% 6,285 of event audience engaged fans tagged themselves Measured Story and Photo impressions generated and seen by fans¡¯ friends 1,123,230 52,000 3:52 3,786 Unique Visits to FanPic Page Average Time Spent on FanPic Page Emails Collected
- 21. How can fans find it? 1. We activate before and during events. Public Announcement Big Screens Infomercials Flyer Promotion Social Channels 2. FanPic is hosted on a partner¡¯s or an artist¡¯s website
- 22. What we deliver End to End Project Delivery. Globally. Full Customisation Based on Objectives. Unique Features Driving Further Engagement
- 23. What are the benefits? Value for artist ? and partners New Audiences Reach and Awareness Increase in Streaming Revenues Capture Data to Retarget Fans Merchandising Opportunities
- 24. FanPic Customisations we do that and more¡
- 25. Merchandise integration zoom > tag > purchase
- 26. We leverage traffic & engagement to increase sales of digital and existing merchandise.
- 30. Treasure hunt ¡°find items to ·É¾±²Ô¡±
- 31. With FanPic¡¯s ¡®Treasure Hunt¡¯ feature, items are hidden in the crowd and around the venue for fans to find.
- 32. FanPic radar guides them and helps to locate hidden items
- 33. Treasures found can result in achieving points and everyone knows points means prizes.
- 34. Fans are prompted to answer quiz questions.
- 35. At this points we ask fans for their personal details. This feature presents very powerful data mechanisms in FanPics.
- 36. ge u o to H em we are tak in l th l Te Crowd Ph g Process we stitch, ? customise with branding ? & use our application ? to make facebook tagging possible... it takes us approximately ? event 2-3 minutes to photograph 1000¡¯s of fans it¡¯s ready in 24 HOURS after the event we upload huge image to our fast servers Direct Marketing Campaigns We can design competitions, which will capture email addreses of visitors, to be used for post event marketing campaigns Measure Effectiveness Number of Facebook impressions and clicks on posts branded page views and time on site
- 37. We create content based on an emotional hook,? that allows brands and artists ? to cut through the noise of ? all other marketing activities.
- 38. Engaging sports and music fans beyond the event See Examples on www.huggity.com info@huggity.com +353 1 4100 600 @huggity facebook.com/huggity