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Little Sweden Art
Big Issues on a Small Scale
Genusforskarförbundets årsmöte - 9:e juni 2014
Camilla Hällgren - Umeå Universitet

• Who?
• Themes
• Art as Research and Activism
• Methodology
• In the Studio
• Concluding Visuals

Camilla Hällgren - hallgren.camilla@gmail.com
Ume Native
Mariehemsunge
Artist
Researcher
Teacher
Who?

Power
Identity
Gender
Contemporary
Online Media
Learning
camilla.hallgren@edusci.umu.se
Visuality
RESEARCH
& ART
Themes

Art – As Research and Activism
Exploring the human condition not only through numbers and words - but also through art.
Quantitative
Qualitative
Artistical
Analytical units
Research object
Themes: Power, learning, identity,
gender
Using art to comment, question,
provoke, challenge and intervene

Strength: Images stimulates
emotional reactions
Weakness: Norms about
emotional values
Ideas about objectivity

Dissemination Online
Social Media
Blog, Facebook, Twitter and Instagram
The art blog: www.littleswedenart.com
First published December 2009
90 000 visitors from all over the world.
Sweden, US, Germany and Russia
Facebook Group: Little Sweden Art (160 members)
Instagram: @littleswedenart
First published in August 2012
54 images
2215 followers
3398 comments, 21 744 likes.
Instagram Awards
- Amselcom Family who shows ”the most unique artist on Instagram”
- The Josh Johnson forum, a community of 220 000 members. Little Sweden Art
was awarded and recognised as ”…definitely thinking out of the typical macro
box” and as ”something out of the ordinary.”
- By the Friends of the World Group who ”Awards worldwide beautiful shots”
- Winner of the What Eye Cee Group
- Rebel Macro Finalist
- Kwaii of the day

Dissemination – other channels
- 27 photos at Skellefteå Art Hall
- Two jury reviewed exhibitions
- The National Public Art Council in Sweden 2010
- Museums
- Municipal arts centres
- County councils
- Idaho State University
- Local news
- TV
- Book covers
- University web
- Printed Edition: Gallery Andersson Sandström

Multifunction of text and
art to attract interest and
at the same time challenge
the viewer
Combination of macro
technique, 12 mms model
train figures in everyday
scenarios, existentialism,
theories about power,
gender, identity. And fun.
Little Sweden Art:
Big issues on a small scale
Methodology

In the Studio

In the Studio – Composition

In the Studio – Composition - Directions

In the Studio - Editing

Power
Identity
Gender
Contemporary
Online Media
Learning
Visuality
RESEARCH
& ART
Themes

- What can we learn about our existence at the intersection
between art and research?

Art and Research Project – Multimodal Explorations
Contemporary Identity Making
Crowdsourcing Identities
” - To conceptualize possible identity making strategies in social media
- A metaphor for understanding young girls online explorations
and learnings about gender
- As an extension to pre-digital theories about identity construction
- The online practice of obtaining feedback on your identity, from a
large group of people”
(Camilla Hällgren 2014)
______________________________________________________________
”Crowdsourcing is the practice of obtaining needed services, ideas, or content
by soliciting contributions from a large group of people, and especially from an
online community, rather than from traditional employees or suppliers”
Wikipedia 2014-03-06

Little Sweden Art - Big Issues on a Small Scale

Camilla Hällgren
Department of Applied Educational Science
Interactive Media and Learning
Umeå University
Camilla.Hallgren@edusci.umu.se
www.littleswedenart.com

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Little Sweden Art - Big Issues on a Small Scale

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