Presentation greenwashing automatic
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The document discusses the concept of "greenwashing," which is when companies mislead consumers about their products' environmental friendliness through strategies like changing packaging or slogans without making actual product changes. Some key issues with greenwashing are that it hurts the environment, deceives customers, and can cause health problems if toxic products are mistakenly thought to be green. Laws have tried to curb greenwashing by requiring companies to use logos indicating environmental claims are valid.
Presentation greenwashing automatic
- 2. Greenwashing is a business strategy to sell the products
- 3. Mislead the people
- 4. Companies change the presentation of their product, or service to make them see like respectful of the environment.
- 5. Its easier to sell the products because people think that they are buying healthy products. They must be aware of the official logos:
- 6. Businesses could sell products more expensive
- 7. Changing the name Changing the color Putting a new slogan No proof of being green
- 8. Bad for: Environment Plants Businesses People
- 9. When customers are being fooled They prove fake to be right
- 10. People might find out the 束 ugly 損 truth Less people start buying products Companies can hide the truth because they have a lot of money- difficult to fight with them
- 11. Bad for the planet Earth Bad for the health of people Wrong use of products
- 12. People are left confused Causes illnesses; for example cancer People are mislead
- 13. Laws (national) What people can do? (NGO simple citizens)
- 14. In the US, a law was established : the companies must mention with a logo that is green ( for example : a planet, green, bio ...) or make a slogan which precises that the product is good for Earth.
- 15. The Six Sins of Greenwashing were created to guide consumers that care about environment in their choices at the market.
- 16. NGO such as the guerilla artist collective Brandalism installed over 600 posters across Paris in November 2015. The creatively minded activists hijacked the citys advertising spaces ahead of the climate talks.