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- 1. CREATIVE PLATFORM DBS - DIGITAL MARKETING 2015-2016 Prepared for: Aishling Duhy , Pauline Sargent Prepared by: Ionela Visinoaie 10053245, Jana Gogova 10333643, Corina Burduja 10042967
- 2. COMPANY OVERVIEW Creative Platform - is a website which will serve as an online network for film production companies and video & photo freelancers to connect, collaborate and create together. Creative Platform will provide businesses the tools for finding and hiring the right professional for a project, all over the world. • Filmmakers; • Advertising agencies; • SMB’s; • Employers; • Individuals; • Recruitment agencies. • Creative Platform • Locationshub.com • Guru.com • Upwork.com • Airbnb.com • trivago.com • Freelancers; • Property Owners; • Videographers; • Service providers; • Photographers; • Studios. CustomerIntermediary CompanyService Provider
- 3. Specifics: Creative Platform Business Type •Creative Platform is a B2B company. •Creative Platform will directly connect businesses with thousands of video freelancers. •Creative Platform is a global marketplace. Service Overview •Creative Platform serves as a platform for video freelancers to search and find a job. •Creative Platform provides tools for businesses to find, connect, and collaborate with freelancers. •Provides a payment system for both businesses and freelancers. Objectives •To facilitate the process of finding and hiring a professionals. •To minimise the costs and efforts of a company when finding a short-term or long-term service. •To offer many freelancers a chance to be promoted and get hired, worldwide. •To help businesses find and connect with the right candidate for their project. Key to Success •Have a plan. We will conduct a full research of our potential market and competitors; this will help us to understand better how to strategies and develop a start-up company idea. •Be creative. Because our business will be closely related to creative services like photo and video production, our goal is to be as creative as our network. We will analyse our target market and will implement promotional strategies according to it. •Provide great service. In order to ensure a high quality user experience, we will create a well- structured website, a strong payment and security system and off course customer relationship management. We will invest time, will educate and motivate our people, so they could provide a great and professional customer support.
- 4. Creative Platform FreelancerSMB • Performs a search on our marketplace • Finds the right candidate • Hires the freelancer • Collaborates with freelancer • Receives the service • Pays for the service • Creates his profiles on our marketplace • Gets hired by a customer • Collaborates with the customer • Works on the project • Delivers the service • Gets payed Acquisition
- 5. MARKET ANALYSIS • The demand of this type of business is relatively small, but with a big potential and opportunity. This is demonstrated by the fact that video industry is constantly growing. • For many companies-competitors, there is a big gap in the CRM and our objective is to use as much efficient as possible all these findings, to have a better quality of UX and our service. • Companies are more used with the classic way of finding a video operator/freelancer: calling a local agent or hiring a video studio, therefore it will take some time for our company to gain trustful and loyal customer relationship. However, the benefits of using our platform will have a big impact on how companies will work and collaborate with us.
- 6. MARKET SEGMENTATION Behaviour Geographic Psychographic Demographics • Monthly visitors - 1.78 M • The bounce rate is at 21.20% • Daily page views per visitor - 8.43 • Daily time spent on site - 8:35 • Monthly visitors - 16 K • The bounce rate is high - 65.3% • Daily page views per visitor - 2.2 • Daily time spent on site - 2:11 • 70.3% of the site traffic is from USA • All other traffic is from worldwide In terms of freelancers: • 54.3% of traffic is from India • 4.9% of traffic - from Pakistan In terms of Businesses: • 10.1% of traffic is from USA • 1.7% of traffic is from UK • General customers review are good, but they complain for lack of information and poor brand awareness. • General customer reviews are between medium and good. • Average rate on Trustpilot - 6.1 out of 10 • 50% - male • 50% - female • more than 50% - students • Young adults, SMB’s no stats found • Monthly visitors - 1 M • Bounce rate - 15 % • Daily time spent on site - 10 • Daily page views - from 5 to 8 We plan to have constant traffic from all regions as much as possible: • USA - 20% • EMEA, Russia - 30% • APAC - 30% • LATAM, CA, MEX - 20% Our plan is to have a big rate on all review sites, such as Trustpilot and others at 8- 9 out of 10. • 50% - male • 50% - female • 50% - students • 50% - businesses Responsive design Good quality landing page Social media channels Email marketing Adwords campaign Analytics account Good Customer Support Activity on SM channels Brand promotion Analytics account Linkein account
- 7. Conclusion: We believe that our business model has more opportunities and strengths, rather than weaknesses. However if we want to maintain a high quality user experience, as well as a trustful customer relationship and a perfect service, we have to be aware that there are risks that are affected by many internal and external factors. Therefore, we strongly believe that we have to focus on several aspects at least for the first-two years of our business activity. These aspects are: a strong online system which includes website, payment and security system; a strong customer relationships(we have to identify our markets target and work closely with our market. S -Online based company: cost and time efficient fro businesses and other customers; -The competitive sector is not too big, and there are many gaps that may help us to improve our service and find a perfect fit; -Video production is a niche category, but with a big potential, as the demand for video service is always growing; -A potential for growth in this field; W -Brand and company type perception; -Market is more used with the classic way of providing video service, and building a relationship with customers may take more time than usually a business would require; O -With a good marketing strategy and implementation, there is a potential to become one of the strongest companies for filmmakers. -Because this business type involves many creative fields, the promo concept can bring a strong brand awareness; -There are many opportunities in terms of implementing other types of service in the same area, such as: film planning, editing. -Filmmaking and visual advertising industry is very popular and the demand for creative filming locations is growing. T - Because the company service is quite niche, there is a risk that the company will have a small range of customers; however the plan is to add some more services in time. This will keep the business constantly growing; - According to our competitors, there is a risk to lose brand awareness, with a poor management of customer relationships and SM channels;
- 8. Social Media channels •Guru has a Facebook business page. •It has 14,221 likes. •Frequency of the posts = aprox. one post per month. •It contains links to Guru website and blog. •Locationshub.com has no business Facebook page. The Facebook link from website, directs to a personal page, with Locationshub image. •This profile has 189 friends. •Lat post is form 2013. •Guru has 13K followers and 4,263 tweets on twitter. •Not all posts are interesting and don’t have any call to action element. •People don’t engage much with Guru tweets. •Locationshub has 2,745 followers and 5,592 tweets on twitter. •Twitter page is share with a sister-company of Locationshub. •Posts are not veer interactive and creative, as I imagine such company would have. •There are 292 photos and videos on twitter - for such company, this figure is too low. •Guru has 23 boards and 575 pins on Pinterest. •Despite the fact that Locationshub profile has more boards and pins, Guru has ~100 more followers than Locationshub on Pinterest. •Locationshub has 98 boards and 938 pins on Pinterest. •Boards look interesting and interactive. •Profile is shared with sister-company. Other Social Media Channels •Google+ - with 2,783 followers. •Linkedin - with 4,963 followers •Instagram - with 155 followers and 284 posts. •YouTube - with 11 subscribers and 10 videos. •Flikr - with 269 photos. •Google+ - with 46 followers •Vimeo - with 16 followers and 16 videos
- 10. Company P Political E Economical S Social T Technological Creative Platform One political factor that might affect our business environment is different countries employment regulation and taxation law. Also because our business will in involve traveling across the world for our customers, another political factor are travelling rules and policy of each country. One of the economical factors that have a big impact on Creative Platform development, is the progress of filmmaking and advertising industry. Because the number of production and advertising agency is growing, the demand of video freelancers will increase in time. One of the social aspects that will have an impact on our business environment, is the fact that people accepted the idea to work as freelancers within time. Statistics says: Freelance numbers have increased by 45% from just under 6.2 million to 8.9 million in 2013. As people are more open for new types of online services, this can only be a positive point for company environment. The growth in social media network influenced a lot how people share their knowledges and thoughts about companies and services. This could be a point forte in this business potential development. Because the technology is developing with a high speed, this fact influences companies development so we will have to adapt with new demands, and market specifications. Changing design, changing processes, implementing new possibilities. The progress in technology has a big impact on business operation in terms of how all works. Conclusion: PEST research, helped us to identify and analyse the main external factors that can have an impact on our company environment and development. We would like to highlight some important aspects that we think to implement in our company organisation: service delivery strategy has to be organised according to market expectation and technology development; people are open to try a different product or a different service delivery, however market prefers companies with a very transparent structure and internal environment; there is a big potential for business growth in terms of implementing new services ideas in the filed, however this has to be well organised and planned in advance.
- 12. Thank you!