PRESENTATION OF BRAND
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Royal Courier Service was established in 2010 in Karachi, Pakistan to provide both domestic and international logistics services. It has three partners and aims to achieve market leadership through excellent customer service and an innovative work spirit. The company's vision is to provide courier services across Pakistan and express logistical services internationally while ensuring safety of documents and goods. Its brand elements include the name "Royal Courier Service", black and white colors, the slogan "We save your time" and its logo. The company differentiates its prices and services for domestic, international and specialized delivery options. It uses various marketing channels like print, internet, radio and SMS for communication and aims to be economical, reliable and ensure timely deliveries as per its
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PRESENTATION OF BRAND
- 1. 1
- 2. 2 ROYAL COURIER SERVICE Group Members Names: Imran Ahmed Uzma khan Kewal Saran
- 3. 3 Agenda Vision statementVision statement Mission statementMission statement IntroductionIntroduction Brands ElementsBrands Elements Choice criteriaChoice criteria CompetitorsCompetitors Leveraging activitiesLeveraging activities Marketing MixMarketing Mix BRAND HIREARCHYBRAND HIREARCHY Integrated marketing communicationIntegrated marketing communication Brand MantraBrand Mantra USPUSP
- 4. 4 INTRODUCTION Royal Courier Service was established in Karachi, Pakistan 2010. There are three partners. Royal courier service has domestic as well as international logistics.
- 5. 5 Mission Statement Achieve Market Leadership through a zeal for excellence in customer care combined with an innovative spirit towards work. Royal Courier Service saving the time of the our customers
- 6. 6 Vision statement We will provide services in all cities of Pakistan and express and logistical services in Pakistan and other countries. We will prove the safety of your documents and other things. Value added services to our international clients.
- 7. 7 Brands Elements Brand name: Royal Courier Service Colors: Black and white slogan: We save your time Logo: URL: www.royalcourser.com.pk.
- 10. 10 Leverage activates Company: Royal Courier Service Country of origin: Pakistan Channel of distribution: out source Other brands: No Events: conferences.
- 13. 13 IMC Telephone (B 2 B) Print media Internet Website Product Placement Radio SMS
- 14. 14 PRICE DOMESTIC RATES UPTO 250 GMS RS.50* 251 TO 500 RS.70* 501 GMS TO 1KG RS.100* Within city 30 per 250gms MONEY TRANSFER less than 5000= RS.250 HEART Felling RS.40 PER KG +GST
- 15. 15 INTERNATIONAL STUDENT ZONE RS.1000 HEART FELLING RS.200 PER KG ARAB EXPRESS RS.650 RCS CARTOON RS. 180 PER KG
- 16. 16 PLACE
- 17. 17 POD ECONOMICAL SERVICES IMAGE
- 18. 18 Brand Mantra SAFTY, RELIBILITY, and TIMELINESS
- 19. 19 USP When your package absolutely, positively has to there over night.
- 20. 20 FUTURE EXTENTION LOGISTICS WAREHOUSING SEA FRIEGHT COMPLETE e-SOLUTION
- 21. 21