Presentation of Sharma Group
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The document discusses a company's plan to launch a new type of chip called carrot chips. It provides an executive summary and then covers various topics related to the marketing plan including current market analysis, the target market, competitors, and SWOT analysis. The company aims to market the carrot chips nationwide with a focus on urban and suburban areas using advertisements across television, newspapers, internet and radio. The goal is to provide consumers with a higher quality chip that has no harmful chemicals.
Presentation of Sharma Group
- 1. WEL COMEWEL COME TOTO MY PRESENTATIONMY PRESENTATION
- 2. NAME : KAPIL DEV DATTANAME : KAPIL DEV DATTA
- 3. Topic Datta group ofDatta group of company launch a newcompany launch a new type chips (carrottype chips (carrot chips)chips)
- 4. ContentContent 1.1. Executive SummaryExecutive Summary 2.2. Current Market AnalysisCurrent Market Analysis 3.3. TechnologyTechnology 4.4. Market SummaryMarket Summary 5.5. Target MarketTarget Market 6.6. Target Market SegmentsTarget Market Segments 7.7. SWOT AnalysisSWOT Analysis 8.8. CompetitorsCompetitors 9.9. Marketing StrategyMarketing Strategy 10.10. MissionMission
- 5. Executive SummaryExecutive Summary DattaDatta group of company started its first commercial productiongroup of company started its first commercial production in 1990. The vision is to be recognized as the most successfulin 1990. The vision is to be recognized as the most successful food and beverage company in Bangladesh.food and beverage company in Bangladesh. Our factory is situated at Sripur, 55 km north of Dhaka; OurOur factory is situated at Sripur, 55 km north of Dhaka; Our produces is instant noodles, chanacur, repacks milks, soups,produces is instant noodles, chanacur, repacks milks, soups, beverages etcbeverages etc The company wants to launch a new type of chips in the market.The company wants to launch a new type of chips in the market. It is totally different from the traditional chips. It is a high qualityIt is totally different from the traditional chips. It is a high quality chips which will be harmless. There will no chemical color in thischips which will be harmless. There will no chemical color in this chip which has no bad side effectchip which has no bad side effect The target market of that product will be those who think thatThe target market of that product will be those who think that chips are harmful for health; and the current users of the chips.chips are harmful for health; and the current users of the chips. After analyzing SWOT analysis I have seen that the companyAfter analyzing SWOT analysis I have seen that the company has a great opportunity in this business. Other hand, there are ahas a great opportunity in this business. Other hand, there are a few risk involved in this business. Considering all the possiblefew risk involved in this business. Considering all the possible threats I can suggest the company that it will be profitable tothreats I can suggest the company that it will be profitable to enter this business because there are some positive sides of theenter this business because there are some positive sides of the product. So the higher authority should consider this marketingproduct. So the higher authority should consider this marketing plan.plan.
- 6. Current Market AnalysisCurrent Market Analysis Bangladesh is a developing country.Bangladesh is a developing country. Though the economic condition ofThough the economic condition of this country is not so good, Thethis country is not so good, The economy is turning from agriculturaleconomy is turning from agricultural sector to industry sectors. So thesector to industry sectors. So the future of any industry like chips in thisfuture of any industry like chips in this country is very bright.country is very bright.
- 7. Market SummaryMarket Summary According to my market survey, theAccording to my market survey, the market has a demand of this kind ofmarket has a demand of this kind of product. At present, a lot of chips areproduct. At present, a lot of chips are available in the market. There is an ideaavailable in the market. There is an idea in the market that chips are veryin the market that chips are very harmful for the health. So a lotharmful for the health. So a lot of油conscious people do not take chipsof油conscious people do not take chips and many parents do no feel comfort toand many parents do no feel comfort to give chips to their children. So peoplegive chips to their children. So people have a latent demand of harmless chips.have a latent demand of harmless chips.
- 8. TechnologyTechnology 油油 The technological environment ofThe technological environment of Bangladesh is not developed. So,Bangladesh is not developed. So, new and advanced technology andnew and advanced technology and machinery have to be importedmachinery have to be imported from abroad for the production offrom abroad for the production of qualified chips.qualified chips.
- 9. Target MarketTarget Market 油油The children of the countryThe children of the country 油油The current users of the chips.油The current users of the chips.油
- 10. Target Market SegmentsTarget Market Segments Datta group of company hasDatta group of company has segmented its market on the basissegmented its market on the basis of following categories.of following categories. GeographicGeographic DemographicDemographic Behavioral FactorBehavioral Factor
- 11. GeographicGeographic For the urban, sub urban and ruralFor the urban, sub urban and rural areas citizen of all over theareas citizen of all over the country.country. Especially for the convenientEspecially for the convenient transportation areas .transportation areas .
- 12. DemographicDemographic Children generally under teen-age.Children generally under teen-age. 油油Young generation generally underYoung generation generally under age range 15-25.age range 15-25. Educated people and consciousEducated people and conscious parents.parents.
- 13. Behavioral FactorBehavioral Factor 油油Those who have negative ideasThose who have negative ideas about the traditional chips.about the traditional chips. 油油Those who seek good quality.Those who seek good quality. 油油The non-users and regular users ofThe non-users and regular users of the chips.the chips.
- 14. S.W.O.T. AnalysisS.W.O.T. Analysis 油油The overall evaluation of aThe overall evaluation of a companys Strengths, Weaknesses,companys Strengths, Weaknesses, Opportunities and Threats is calledOpportunities and Threats is called S.W.O.T. analysis. AS.W.O.T. analysis. A brief油discussion of Sharma groupbrief油discussion of Sharma group of companys internal and externalof companys internal and external environment is as follows.environment is as follows.
- 15. Internal Environment AnalysisInternal Environment Analysis 油油The strengths and weaknessesThe strengths and weaknesses
- 16. StrengthsStrengths Expert and experienced managementExpert and experienced management Maintain strong delivery schedule.Maintain strong delivery schedule. Strong financial support.Strong financial support. Company has strong manpower.Company has strong manpower. Sharma group of companys has a greatSharma group of companys has a great reputationreputation Use of modern technologyUse of modern technology Product has the brand personality.Product has the brand personality.
- 17. WeaknessesWeaknesses Carrot chips is a new product of theCarrot chips is a new product of the company.company. Sharma group of company has many kindSharma group of company has many kind of product, But for this new type ofof product, But for this new type of product, distribution and promotion willproduct, distribution and promotion will have to be taken.have to be taken. As it is a new flavor product, it will beAs it is a new flavor product, it will be difficult to manage customers for thedifficult to manage customers for the company.company.
- 18. External Environment AnalysisExternal Environment Analysis The opportunities and threatsThe opportunities and threats
- 19. OpportunitiesOpportunities 油油There is a demand for this kind ofThere is a demand for this kind of product.product. Company has good image in the market.Company has good image in the market. 油油There are no existing chips like CARROTThere are no existing chips like CARROT ChipsChips Developed communication channel.Developed communication channel. Company has a lot of vehicles to deliverCompany has a lot of vehicles to deliver the productthe product
- 20. ThreatsThreats 油油The present chips manufacturers are alsoThe present chips manufacturers are also strong competitors.strong competitors. It may fail to fulfill the expectations of theIt may fail to fulfill the expectations of the customers.customers. Foreign chips company.Foreign chips company. High cost of the raw materials.High cost of the raw materials. Political environment of the countryPolitical environment of the country
- 21. CompetitorsCompetitors The main competing brands are asThe main competing brands are as follows:油follows:油 Pran chipsPran chips Meridian chipsMeridian chips Indian lays chipsIndian lays chips Ruchi chips etc.Ruchi chips etc.
- 22. Marketing StrategyMarketing Strategy Datta group of company will decide toDatta group of company will decide to market carrot chips allover the countrymarket carrot chips allover the country especially in the urban and sub urbanespecially in the urban and sub urban areas.areas. Customers will be communicatedCustomers will be communicated through advertisements such as TVthrough advertisements such as TV ads, newspaper ads, internet and otherads, newspaper ads, internet and other media such as radio.media such as radio.
- 23. MissionMission To provide highest-quality chips.To provide highest-quality chips.
- 24. Questions & AnswersQuestions & Answers