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Presentation on Business Plan of a park

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Kashif Shigri

This document outlines a business plan for Kotli Dream Park, an amusement park in Kotli, Pakistan. It will be owned by 7 partners and use a partnership form of ownership. The park aims to provide quality family entertainment including a funland, game corner, motion rides, cinema, and food stalls. It will target children, families, and tourists. The location was chosen due to Kotli's growing population and lack of similar entertainment options. Market analysis found the economic and technological environment favorable with minimal regulations. The plan describes marketing, organizational, financial, and risk assessment aspects of the venture.

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Presentation on Business Plan of a park
GROUP MEMBERS Name Roll No Husnain Haider 54 Naseeb Khan 60 Umair Javed 62 Kashif Hussain 63 Raheel Saleem 65 Muhammad Muddasir 66 Furqan Akram 67
BUSINESS PLAN : KOTLI DREAM PARK
INTRO A place to joy & fun, where an individual can refresh them self by enjoying variety of quality products & services we offered. ADDRESS: Near KDA new housing scheme Kotli Nature of Business i.e industry type & b2c
LOCATION
PESTEL ANLYSIS Kotlians are technology lovers.TECHNOLOGICAL The overall environment is favorable.ENVIRONMENTAL There are minimum legal restrictions for commencement of business. LEGAL In Kotli there is political stability.POLITICAL Economical condition of people is better.ECONOMICAL Public are social and enjoying nature.SOCIAL
INDUSTRY ANALYSIS Competitors Monopolistic condition & Few indirect competitors Market segmentation Children, families and tourists. Industry trend The overall trend towards amusement park is increasing with population.
PORTERS FIVE FORCES MODEL
RIVALRY Barriers to Entry Suppliers Bargaining Power Threats of Substitutes Buyers Bargaining Power
PORTERS FIVE FORCES MODEL There are no potential competitor in near future. Here is a monopolistic competition situation. There are no any park with same characteristics and offerings.
DESCRIPTION OF VENTURE Mission Statement To provide customers a quality, family- oriented hi-tech amusement park while giving a pleasant, safe, enjoyable entertainment facility. Products & Services Funland, Game Corner, Motion Rider, Cinema, Food Corner & much more Background of Entrepreneurship Experience & BBA degree
MARKETING PLAN Pricing Penetration Pricing Strategy Distribution Business to Consumer Promotion Local cable Network, local TV channel, Local newspapers
MARKETING PARTNERS
ORGANIZATIONAL PLAN Form of Ownership Partnership All the partner do not take actively part in management Management team
RISK ASSESSMENT Periodic SWOT analysis Contingency plan
FINANCIAL PLAN INITIAL SET UP COST Total cost Rs 30,00,000 Rs. 500,000 contribution by each partner. PAYBACK PERIOD acceptable payback period is 5 years.
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Presentation on Business Plan of a park

  • 2. GROUP MEMBERS Name Roll No Husnain Haider 54 Naseeb Khan 60 Umair Javed 62 Kashif Hussain 63 Raheel Saleem 65 Muhammad Muddasir 66 Furqan Akram 67
  • 3. BUSINESS PLAN : KOTLI DREAM PARK
  • 4. INTRO A place to joy & fun, where an individual can refresh them self by enjoying variety of quality products & services we offered. ADDRESS: Near KDA new housing scheme Kotli Nature of Business i.e industry type & b2c
  • 6. PESTEL ANLYSIS Kotlians are technology lovers.TECHNOLOGICAL The overall environment is favorable.ENVIRONMENTAL There are minimum legal restrictions for commencement of business. LEGAL In Kotli there is political stability.POLITICAL Economical condition of people is better.ECONOMICAL Public are social and enjoying nature.SOCIAL
  • 7. INDUSTRY ANALYSIS Competitors Monopolistic condition & Few indirect competitors Market segmentation Children, families and tourists. Industry trend The overall trend towards amusement park is increasing with population.
  • 9. RIVALRY Barriers to Entry Suppliers Bargaining Power Threats of Substitutes Buyers Bargaining Power
  • 10. PORTERS FIVE FORCES MODEL There are no potential competitor in near future. Here is a monopolistic competition situation. There are no any park with same characteristics and offerings.
  • 11. DESCRIPTION OF VENTURE Mission Statement To provide customers a quality, family- oriented hi-tech amusement park while giving a pleasant, safe, enjoyable entertainment facility. Products & Services Funland, Game Corner, Motion Rider, Cinema, Food Corner & much more Background of Entrepreneurship Experience & BBA degree
  • 12. MARKETING PLAN Pricing Penetration Pricing Strategy Distribution Business to Consumer Promotion Local cable Network, local TV channel, Local newspapers
  • 14. ORGANIZATIONAL PLAN Form of Ownership Partnership All the partner do not take actively part in management Management team
  • 15. RISK ASSESSMENT Periodic SWOT analysis Contingency plan
  • 16. FINANCIAL PLAN INITIAL SET UP COST Total cost Rs 30,00,000 Rs. 500,000 contribution by each partner. PAYBACK PERIOD acceptable payback period is 5 years.