Presentation On Functions Of Management Through Swiggy's Lense .
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Our presentation explores the functions of management through the lense of swiggy . We delve into the company's background , the founders journey their strategic planning and a case study to understand how swiggy overcomes it .
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Presentation On Functions Of Management Through Swiggy's Lense .
- 1. SWIGGY Delivering quality food at your doorstep
- 2. Swiggy started as a food delivery platform, initially focusing only on Bangalores market. It later expanded its services to various cities across India. The company further diversified its offerings, including quick grocery delivery and other categories. INTRODUCTION
- 3. FOUNDER OF SWIGGY : ABOUT US Shiharsha majety 1. Rahul jaimini 2. Nandan reddy 3.
- 4. FOUNDERS BACKGROUND SRIHARSHA MAJETY: CO-FOUNDER,MANAGING DIRECTOR GROUP CEO NANDAN REDDY RAHUL JAIMINI: CO- FOUNDER
- 8. STAFFING HIRING & TRAINIG WORKFORCE MANAGEMENT
- 9. CONTROLLING PERFORMANCE MOINTORING CUSTOMER FEEDBACK & ISSUE RESOLUTION QUALITY & COMPLIANCE
- 10. ORGANIZING BUSINESS MODEL TECHNOLOGY & LOGISTIC
- 11. DIRECTING MOTIVATION MARKETING & CUSTOMER ENGAGEMENT INNOVATION
- 12. STRENGTHS WEAKNESS OPPORTUNITIES THREATS QUICK DELIVERY GOOD BRAND IMAGE RESPONSIVE CUSTOMER SUPPORT WIDE RANGE OF RESTAURANT OFFERS NEAT PACKING DELIVERY CHARGES FOR ORDERS BELOW 250 MENU AND APP PRICE DIFFERENCE INCREASE IN BRAND NAME TARGETS ZONAL RESTAURANTS PIONEER IN FOOD DELIVERY BUSINESS GROWING MARKETPLACE INNOVATOR OF IDEA INCREASING HEALTH CONSCIOUSNESS UNSTABLE CUSTOMER BASE INCREASING COMPETITION
- 13. CHALLENGES FACED TOUGH COMPETITIONS DELIVERY WORKER ISSUE HIGH COST MARKING PROFIT
- 14. SUGGESTIONS Leverage data customer Enhance communication Adopt automation Optimize payment systems
- 15. CASE STUDY The dispute between the National Restaurant Association of India (NRAI) and Swiggy highlights the growing tension between food delivery platforms and restaurants. In 2021, NRAI accused Swiggy of unfair trade practices, including high commission fees, lack of data sharing, deep discounting, and delayed payments, making it harder for small businesses to thrive. The Competition Commission of India (CCI) launched an investigation in 2022 to assess whether Swiggys practices were anti- competitive. While no penalties were imposed, the scrutiny pushed Swiggy to revise some policies, improve transparency, and offer better terms to restaurant partners.
- 16. CONCLUSION SWIGGY IS ONE OF INDIAS LEADING FOOD AND GROCERJY DELIVERY PLATFORMS. HOWEVER, IT FACES CHALLENGES LIKE HIGH COSTS, COMPETITION, AND DELIVERY WORKER CONCERNS. TO SUCCEED, IT MUST OPTIMIZE COSTS, SUPPORT WORKERS, AND RETAIN CUSTOMERS. WITH SMART STRATEGIES, SWIGGY CAN STAY AHEAD IN THE MARKET.
- 17. Thank You SANJANA PUNJABI SOHAM KALE SATYAJEET KUMAR TANISHA RAHEJA TWISHA RAHEJA JEMIT RATHOD