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Presentation on Marketing
Management Cycle
Presented by Koshish Jung
lamichhane
Content of this presentation
 Introduction to Market Management Cycle
 Implementation
Introduction to market management
cycle
Implementation
 It is process of getting rough sketches on
the paper in to the real lively form.
 It involves in putting the developed plan to
practice.
 It is centered on organizing the marketing
department in order to assign tasks,
targets , authority and responsibility to
each marketing personnel .
Implementation (Contd)
 Some of the key activities of the
implementation are:
Task assignment
Structure
Internal relationship
coordination
External relationship
Elements of Implementation
 Task assignment  Assigning tasks , target
, authority , and responsibility to each
marketing unit.
 Structure  Preparation of organization
structure , job assignment , territory
allocation.
 Internal relationship  Maintaining the
functional relationship of the Marketing
department with other department within
organization.
 Coordination  Designing effective
coordination and cooperation with outside
agencies such as Suppliers transport
companies , market research agencies,
and advertising agencies.
 External relationship  Maintaining long
term and positive relationship with
organization'stakeholder.

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Presentation on marketing management cycle3

  • 1. Presentation on Marketing Management Cycle Presented by Koshish Jung lamichhane
  • 2. Content of this presentation Introduction to Market Management Cycle Implementation
  • 3. Introduction to market management cycle
  • 4. Implementation It is process of getting rough sketches on the paper in to the real lively form. It involves in putting the developed plan to practice. It is centered on organizing the marketing department in order to assign tasks, targets , authority and responsibility to each marketing personnel .
  • 5. Implementation (Contd) Some of the key activities of the implementation are: Task assignment Structure Internal relationship coordination External relationship
  • 6. Elements of Implementation Task assignment Assigning tasks , target , authority , and responsibility to each marketing unit. Structure Preparation of organization structure , job assignment , territory allocation. Internal relationship Maintaining the functional relationship of the Marketing department with other department within organization.
  • 7. Coordination Designing effective coordination and cooperation with outside agencies such as Suppliers transport companies , market research agencies, and advertising agencies. External relationship Maintaining long term and positive relationship with organization'stakeholder.