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Presentation on Rahim yar khan area working plan.pptx

Presented by
Muhammad Zulfiqar Ali
 AZM Rahim Yar Khan

Area Data
Future Planning
How to Improve our sales

AREA INFORMATION
 TOWNS
 FEED DEALERS
 CHEMIST
 FEED DOCTORS
 CHICKS DOCTORS
 CONSULTANT
 CONTROL HOUSES
 LAYER HOUSES
 HOME MIXERS
 FEED FACTORIES
 HATCHERIES

FUTURE PLANNING
 ZONE PLANINNING
 VISIT PLANNING
 FUCUS OF TARGET AREA WISE
 FOCUS OF PRODUCT AREA WISE
 SELECTION OF CUSTOMERS

TARGETED ZONES OF AN AREA
 ZONE -1( MOST POTENTIAL AREA)
 ZONE-2 (MORE POTENTIAL AREA)
 ZONE-3 (LOW POTENTIAL AREA)

VISIT PLANNING
 PURPOSE OF VISITS
(PROMOTINAL,ORDERS,RECOVERY)
 AREA KNOWLEDGE.
 AVAILABILITY OF CUSTOMER.
 TIMING OF PRESCRIBERS AND CONSULTANT.

FOCUS OF TARGET AREA WISE
 DIVIDE THE TARGET BOTH VALUE AND
PRODUCT WISE.
 THEN DIVIDE IT ACCORDING TO AREA
POTENTIAL, i.e.
(NUMBAR OF FARMERS, DEALERS, CHEMIST)

FOCUS OF PRODUCTS AREA WISE
 PROMOTIONAL
(ANTIBIOTICS)
 FARM LEVEL PRODUCTS
(PREMIXES, VITAMINS,FLUSHER)
• TRADING ITEMS
(FOR CHEMIST & DEALERS)

HOW TO IMPROVE OUR SALES
 DOCTOS MEETING
 FARMERS GATHERING
 TRIAL ACTIVITIES
 PRODUCT DETAILING GIFTS
 COMPAINING OF SPECIFIC PRODUCT AGAINST
SEASONAL OUT BREAK
 COMPAING OF LEAST COST PRODUCT THAN
OTHERS
 New Product Add

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Presentation on Rahim yar khan area working plan.pptx

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Presentation on Rahim yar khan area working plan.pptx