This document provides an overview of starting a salon business in Pakistan. It discusses trends like changing lifestyles and preferences for professional, reasonably priced products and good customer service. Services offered would include haircuts, coloring, nails, skin care like facials and waxing. The future of the cosmetics industry in Pakistan is promising with a growing market size and potential for herbal products. However, like any business, it will take time and effort to establish as a reputable makeup artist and initially may not earn much until a customer base is built.
9. Changing Trends and Market Needs
Changing Lifestyle: Men & women
People prefer Professional products
Price should be economic
Good after sales service
Attractive packaging
Promotional offers
10. Product and services
Hair: cuts, relaxers, perms, colors,
shampoo, conditioning, curling,
reconstructing, weaving, waving.
Nails: manicures, pedicures, polish,
sculptured nails.
Skin Care: European facials, body
waxing, massage.
11. FUTURE OF INDUSTRY
Due to increase in consumer awareness there will be
Decrease in chemical products demand
Incline towards Herbal products
Great future for Pakistan cosmetic Brands
Market size is increasing rapidly
Investing in cosmetic industry would be good option
due to great ROI
13. Just like any other business, in order to succeed as a Makeup Artist you need to do lot of effort.
It takes time and patience to establish yourself as a reputed makeup artist. One thing you must
know right from the day one that initially you may not be able to earn good profits until you
have a good customer base, so you can start it as part time or on weekends. Once you see a
good response, you can switch full time on