Presentation on Whirlpool
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Whirlpool corporation is the world's leading manufacturer of home appliances. It manufactures products in 13 countries and markets them in over 170 countries under major brands like Whirlpool, KitchenAid, and Maytag. Whirlpool's mission is to passionately create loyal customers for life, and its vision is for every home everywhere to have its appliances with pride, passion and performance. It produces major appliances like refrigerators, washing machines, and microwaves as well as small appliances and supplies many Kenmore brand appliances to Sears.
Presentation on Whirlpool
- 3. HOME APPLIANCE Home appliances are electrical or mechanical machines which accomplish some household functions such as cooling / heating, cooking or cleaning. Home appliances can be classified in to Major appliances or white goods Small appliances Consumers electronics or white goods
- 4. PROFILE Type : Public Industry : Household appliances Founded : St. Joseph, Michigan (1811) Founders : Louis Upton Emory Upton Headquarters : Benton charter township, Michigan, US Area reserved : Worldwide CEO : Jeff M Fettig
- 5. ABOUT WHIRLPOOL Whirlpool corporation is the worlds leading manufacturer and marketer of major home appliances. The company manufactures in 13 countries and market products in more than 170 countries under major brand name such as whirlpool, kitchen aid, roper, estate, laden, inglis, brastemp and consul Whirlpool corporation is also the principles supplier to sears, Roebuck and Co. of many major home appliances marketed under the Kenmore brand name.
- 6. MISSION Every one ..passionately creating loyal customers for life
- 7. VISION Every Home Everywhere with pride passion and performance
- 8. MAJOR PRODUCTS Refrigerators Washing Machine Microwave UPS Water Purifiers Air Conditioner
- 9. COMPETITORS
- 11. STPANALYSIS SEGMENT Major appliances like dish washer, microwaves, refrigeration & small appliances like vacuum cleaners, air treatment products etc TARGET GROUP Middle and upper class segments POSITIONING Mid priced in the premium segments
- 12. Values Respect Integrity Diversity and inclusion Team work Spirit of winning Code of ethics Business with integrity There is no right way to do a wrong thing
- 13. RECOMMENDATION Motivate distribution channel Needs more aggressive and competitive promotions Healthy environment between top executive Re-entering in market with penetration pricing and attractive scheme
- 14. CONCLUSION Every homeEverywhereWith pride, passion and performance