Presentation sgame kocca_2012
Download as pptx, pdf0 likes514 views
This document summarizes a presentation given by Nguyen Anh Dzung on the Vietnam game market in 2012. Some key points from the presentation include: - The online game market in Vietnam is larger than Thailand and has grown to be the largest in Southeast Asia, reaching $150 million in revenue in 2011. - Popular game genres in Vietnam include MMORPGs and webgames from China. - Issues facing the game market include a lack of regulations and rating systems from the government as well as many private game servers. - The presentation outlines trends in the Vietnam game market and opportunities for investors, overseas publishers, and developers.
Presentation sgame kocca_2012
- 1. w e d o g a m e Meeting/Presentation Name 1 Month 00, 2009 Vietnam Game Market 2012 Individual perspective from Sgame J.S.C, Speaker: Nguyen Anh Dzung
- 2. w e d o g a m e About speaker Nguyen Anh Dzung Email: dungna@sgame.vn Education: ? Master Degree in Ecommerce and Communication, Swinburn University, Melbourne. ? Master Degree in Business Administration, Swinburn University, Melbourne. Professional Experience ? Co-Founder and Vice CEO of Sgame ? Vice CEO of VTC Intecom – in charge of VTC Game ? Involve in Game Business since 2003
- 3. w e d o g a m e Market Overview ? Online game market of Vietnam is bigger than Thailand and has grown as the largest market in S.E.A. ? Online Game market of Chinese?s background MMORPG genre is still growing. ? Sales reached USD 55 Mils. In 2007, 80 mils. 2008, 120 mils. 2009 and 150 mils 2011 ? Game online Growth rate 2008 is 100%, now 20% only ? Number of game titles increase exponential, while total market sale increase unequal.
- 4. w e d o g a m e Game Name Publisher PCCU Gunny VNG 100k WarFlow Sgame 60k Shen Xian Dao Sgame 40k Game Name Publisher PCCU World of JX VNG 80k Tian Long Ba Bu FPT 40k JX 2 VNG 30k Game Name Publisher PCCU Cross Fire VTC 130k FiFa Online 2 VTC 60k Audition VTC 30k Market Overview
- 5. w e d o g a m e 5 32% 14% 52% 2% By Area North Middle South Unclassified Age range Number Percentage 10-16 year old 2,562,521 32.79% 17-22 year old 3,045,485 38.97% 23-26 year old 2,000,626 25.60% 27+ year old 206,315 2.64% Total 7,814,947 100.00% Age range Number Percentage North 4,094,876 46% Middle 1,094,093 14% South 2,569,680 38% Unclassified 156,299 2% Total 7,814,947 100% ? Internet Café user VS Home user: 30% - 70% Market Overview
- 6. w e d o g a m e Market Situation: Growth Rate 6 80 120 150 0 20 40 60 80 100 120 140 160 2008 2009 2010 2011 Total Revenue ? The growth rate should have been higher than current rate. ? ARPU is about USD 10 to 20
- 7. w e d o g a m e Current Situations ? Webgame overload: > 70 webgames services in the territory ? Small size companies are booming ? Almost new contents from China ? The market players 7 70 30 15 6 12 Revenue: mils USD VNG VTC FPT Sgame Others ? Vietnam as much as Thailand ? More potential because of larger population
- 8. w e d o g a m e Issues 8 ? Government Activities ? “The decree about ?Management of Online game? will be released … very soon” ? The announcement made … since July 2010. ? No rating system for digital contents. ? No efficient laws or regulations about anti-hacking, piracy, cyber money activities ? Still doesn?t accept selling game items as official business model. ? .vn or .com: almost 95% new titles from Q3 2010 are not .vn ? Game servers will be placed where? No new client game until recently ? Private Servers: a lot ? Hacking prevention activities: No useful
- 9. w e d o g a m e Issues ? Paygates and payment systems ? 95% payment distribution are Prepaid Cards & Telco Cards. ? Although government doesn?t accept new games to be serviced without License Approval but ? No effective control ? Foreign publishers or “not .vn” gain advantage because can connect to domestic Payment systems. ? But all negative things will be changed … very soon! Meeting/Presentation Name 9 Month 00, 2009
- 10. w e d o g a m e Doing Game business in Vietnam ? Game Development ? Few studios set up with few achievements ? Other supporting industries not yet in circle (game class or teaching, game designs, graphic design, game programing , etc…) ? Chances for Investors, Overseas Publishers and Developers – Outsourcing – 100 % FDI – Finance Investment activities – M&A ? Vietnam?s Digital content business environments are more “open” than that of China – toward foreign companies. ? However, the cost for finding domestic partners will be higher (no exhibition, no seminar or itsgame2012 event) 10
- 11. w e d o g a m e Game Trends ? 2010 to 2012 ? Small companies using “hit & run” strategy ? Almost webgame, no “serious” title ? Genre: SLG, MMORPG ? 2012 onward (with absolute License Approval) ? MMORGP not “human”: Tank (WoT, Tank Ranger) or Robot, Air plan style ? Educational Games ? Games with Vietnamese historical contents ? Casual dancing, racing, sports Meeting/Presentation Name 11 Month 00, 2009
- 12. w e d o g a m e Future Situation (for discussion) ? Case 1: the government has many BIGGER issues to worry about ? Then we come back to one previous slide ? Case 2; the policies on game online are more open ? Game marketing activities will be improved ? Martial Arts VS. Knight Errand (e.g. Jin Yong style VS Western Fantasy). No MMORPG with western content ever success in Vietnam so far. ? 3D or not 3D: no 3D MMO maintains success for more than 1 year. ? No matter the case: we will not see big titles in Vietnam Meeting/Presentation Name 12 Month 00, 2009
- 13. w e d o g a m e What are the needs for Vietnam market ? 3D compress to 2.5 D (i.e. Diablo 3) ? AOS (Dolta Style..) ? Adventured or game go through stages. ? Card Battle Game ? Casual Game ? Webgame: 3D, ARPG, Casual and Sports 13
- 14. w e d o g a m e Conclusion: Successful MMOG 14 Successful Viral Try it! Good game My friends are playing this game I?d like to play this game Viral Everybody are playing this game
- 15. w e d o g a m e Conclusion: Needs and wants 15 Customers New Enjoyable Excited Easy to play Similar to others Change the bored environment Prove Themselves Taste good product
- 16. w e d o g a m e ? Founded: 09/2009 ? Employee: 60 ? 6 webgames in operation ? Revenue: USD 6 Mils. (2011) ? Registered Users: 3 Mils. ? ARPU: USD 35 ? Main Users: Office Users ? Main game Genre: Webgame ABOUT US
- 17. w e d o g a m e ? Become a “phenomenon” ? Experienced Operation Teams ? ?Understand? the Business ? Understand the Market ? Target: To be Number 2 in 3 years ? Open Smobi to start joining mobile online market. KEY FACTORS
- 18. w e d o g a m e STRATEGIC PARNERS
- 19. w e d o g a m e Conclusion ? Chances are BIG ? MMORPG still dominate ? Popular user taste is quite “low” and “easy” ? Cross Platform Online: Web, Mobile, MID ? Will not receive support from Government ? Comments & feedbacks send to dungna@sgame.vn THANK YOU!