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Its the economy, stupid
Peter Brown
Herefordshire Housing
Life expectancy has been growing steadily for over half a
century.
In 1951, a man aged 65 could expect on average to live to the
age of 77.
Today, he can expect to live to 86, and by 2050 to 91.
Presentation to Sheltered Housing conference Sept 2016
 59% aged 85 and over and 38%
aged 75 to 84 live alone
 Widowed or separated/divorced
more likely to feel lonely than
 Renting in local authority or
association most likely to feel
Living Alone and Loneliness
 75% (4.6m) households 65 and over owner occupied (64% of the
general population)
 over-50s hold 66% of all housing wealth (贈2.5 trillion)
 A significant cohort of homeowners do not want to move house in
changes to their current home
 25% of over-55s said they wanted to move into some sort of
retirement housing in the future. This equates to around 2.5 million
 Only 3% of new housing planning permissions specifically for elderly
accommodation.
Housing
 Growing number older people
 Austerity leading to diminishing quality of life
 Increasing loneliness
 Concentration of assets
 Reluctance to move
 Yet lack of provision
Battle of need versus demand
Presentation to Sheltered Housing conference Sept 2016
 Somebody Else Problem
 Money
 Votes
 Digital
 Expectation and aspirations
 Intergenerational asset transfer
What are the Obstacles?
Henffordd Gardens
Presentation to Sheltered Housing conference Sept 2016
 Look local.
 Start with existing stock.
 Analyse the local market.
 Plan and resource effective marketing.
 Work from the lived experience - loneliness and social isolation.
 Make attractive to those considering downsizing.
 Flexibility.
What can be done?
Presentation to Sheltered Housing conference Sept 2016
Presentation to Sheltered Housing conference Sept 2016

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Presentation to Sheltered Housing conference Sept 2016

  • 1. Its the economy, stupid Peter Brown Herefordshire Housing
  • 2. Life expectancy has been growing steadily for over half a century. In 1951, a man aged 65 could expect on average to live to the age of 77. Today, he can expect to live to 86, and by 2050 to 91.
  • 4. 59% aged 85 and over and 38% aged 75 to 84 live alone Widowed or separated/divorced more likely to feel lonely than Renting in local authority or association most likely to feel Living Alone and Loneliness
  • 5. 75% (4.6m) households 65 and over owner occupied (64% of the general population) over-50s hold 66% of all housing wealth (贈2.5 trillion) A significant cohort of homeowners do not want to move house in changes to their current home 25% of over-55s said they wanted to move into some sort of retirement housing in the future. This equates to around 2.5 million Only 3% of new housing planning permissions specifically for elderly accommodation. Housing
  • 6. Growing number older people Austerity leading to diminishing quality of life Increasing loneliness Concentration of assets Reluctance to move Yet lack of provision Battle of need versus demand
  • 8. Somebody Else Problem Money Votes Digital Expectation and aspirations Intergenerational asset transfer What are the Obstacles?
  • 11. Look local. Start with existing stock. Analyse the local market. Plan and resource effective marketing. Work from the lived experience - loneliness and social isolation. Make attractive to those considering downsizing. Flexibility. What can be done?

Editor's Notes

  • #13: Dorothy, a 100-year-old, the oldest to take part in the 15th World Veterans Table Tennis Championships in June. The oldest of 2000 athletes. She fell in love with table tennis at the age of 50 and joined a local club for practice. "I think it's wonderful, making a lot of friends," said Dorothy. She has won everyone's respect and love, and was the biggest star in Monday's competitions. Many fans asked her to take group pictures and for signatures. "I feel like a film star!" She said.