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Akif Shaikh

The document discusses public relations, marketing, and ethics. Public relations involves managing communication between an organization and its publics through various channels like social media. Marketing is the process of selling products or services and includes activities like advertising, distribution, and market research. Ethics refer to principles that guide decisions and organizations are subject to regulations to protect consumers and stimulate trade.

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Public relations (PR) is a field concerned with maintaining a public image for businesses It is the practice of managing communication between an organization and its publics. There are a number of public relations disciplines falling under the banner of corporate communication It encompasses social media and other channels for communication.
It is an activity set of institution, processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a product or service selling related overall activities It included advertising, distribution and selling. The overall process starts with marketing research and goes through market segmentation.
Product - Price - Place - Promotion -
Correctness Completeness Conciseness Clarity Creativeness Courtesy Consideration
Ethics are a collection of principles of right conduct that shape the decisions people or organizations The purpose of marketing is to create a competitive advantage. Calls for social responsibility have also subjected marketing practices to a wide range of federal and state regulations designed to either protect consumer rights or to stimulate trade.
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  • 2. Public relations (PR) is a field concerned with maintaining a public image for businesses It is the practice of managing communication between an organization and its publics. There are a number of public relations disciplines falling under the banner of corporate communication It encompasses social media and other channels for communication.
  • 3. It is an activity set of institution, processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a product or service selling related overall activities It included advertising, distribution and selling. The overall process starts with marketing research and goes through market segmentation.
  • 4. Product - Price - Place - Promotion -
  • 5. Correctness Completeness Conciseness Clarity Creativeness Courtesy Consideration
  • 6. Ethics are a collection of principles of right conduct that shape the decisions people or organizations The purpose of marketing is to create a competitive advantage. Calls for social responsibility have also subjected marketing practices to a wide range of federal and state regulations designed to either protect consumer rights or to stimulate trade.