question two
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The document discusses how brand identity was kept consistent across three products. The same color schemes, fonts, and actor were used. A gas mask motif representing the artist's darker side was prominently featured in the video, digipack, and through Photoshop effects to reinforce the brand identity.
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The combination of the student's main music video product and ancillary texts like a CD digipack and poster are effective.
All the products aim to portray the same narrative and genre. Black and white is used consistently to represent the indie genre. Imagery and camera shots are also reused across products.
The digipack hints at the music video's narrative by showing bruises. The poster continues the black and white theme but adds blurred color to the background, hinting that not all is as it seems and referencing the abusive relationship theme.
Technical elements like shots are also mirrored between the products, with close-ups used prominently. There is a clear synergy and relationship between the products thatLily's Evaluation
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I used the Anthropic AI assistant to help summarize and provide feedback on my evaluation. It was helpful to get an outside perspective.
Blogger: I used my blog to display all of my evaluations together in one place online for easy access and sharing.
Photoshop: I used Photoshop to create mockups of how I would improve my products based on the feedback I received, to include in my evaluation.
Prezi: I also used Prezi to present my evaluations as it allows for more advanced layouts than PowerPoint and engaging navigation of the content.
Audacity: I used the audio software Audacity to record an audio evaluation of my products to include different media types and perspectives in my evaluationQuestion 2 eval
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The combination of the artist's main product (music video for "Daylite") and ancillary texts (digipak and print advert) were effective because the style of the texts connected with the stylistic imagery of the music video. Photoshop was used to create resemblance between the texts and maintain a clear brand identity for the artist. The front cover of the digipak and print advert featured a photo from the music video to promote the album and build noticeability for the video. Audience feedback indicated the representation of the artist and gritty aesthetic of the texts were appropriate for the genre.Evaluation Question 2
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The document discusses how the combination of a music video, digipack, and poster are an effective way to promote an artist. Consistency was the main focus, with all elements featuring the same font, artist image, and location to make them recognizable as promoting the same product. The same font is used for the album title on the digipack and poster. The artist is centered in the image on all materials. QR codes were added to allow viewing the music video from the poster and accessing the artist's website from the digipack, linking the physical and online promotions. This consistency across the ancillary texts helps the target audience recognize and relate the different elements as promoting the same music video and artist.Evaluation Question Two
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The document discusses house style and brand identity in media products. It provides examples of how the musician Hozier consistently uses color schemes, typography, and imagery across his digipak, poster, and music video for "The Work Song" to create a clear brand identity. It then discusses the student's own house style and use of earth tones, hand-drawn images, and fonts across a digipak, poster, and music video to portray an indie genre and build familiarity with their artist. The student explains how their choice of natural scenery and costumes in the music video effectively communicate the indie genre.question two
- 1. How is the brand identity consistent across all three of my products? In order to keep my brand identity consistent throughout my products, I used the same colour schemes and fonts. My digipack and advert both carry a slightly washed out, dull selection of colours and a bold font in pale colours to carry connotations of simplicity and authenticity.
- 2. I not only used the same font throughout my print work but I also used it on the title on my video so that the video is also identifiable within my overall package. Similarly with Ben Howards magazine advert, I did not include any reviews or too much information but simply the name of the artist with the iTunes logo below, alerting the tech-savvy audience where to get the album from.
- 3. I used the same actor throughout my products to reinforce the idea of him being a solo artist and to build up the relationship between the audience and the musician. However, in the digipack and advert I made sure there was no breaking of the fourth wall with him looking into the camera to show that he is not a mainstream artist who needs to meet demands of a large production company. In my opinion, the most important thing for keeping my brand identity consistent throughout my three products was to keep the theme/visual motif of the gas mask prominent. I had to show the audience that the gas mask was a metaphor for the man’s darker side and I did this in the video and on the digipack. I used a split screen effect in Adobe Premier Pro to show this throughout the video and I used Photoshop to create the effect to the right where he looks into the mirror and sees the mask looking back at himself.