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The document discusses a study that aims to measure the effect of TV advertising on the revenues of telecommunication companies in Pakistan. The hypothesis is that there is a positive effect of TV advertising on the revenues of these companies. To test this hypothesis, revenue data and TV advertising expense data will be collected from the companies' financial statements and analyzed using regression techniques. The results will be concluded based on whether the analysis finds a significant relationship between the variables at the 95% confidence level.
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- 1. AKHLAQUE AHMED REG#24249
- 2. The effect of TV advertising on the Revenues of the Telecommunication companies in Pakistan
- 3. To measure the effect of TV advertising on the Revenues of the Telecommunication companies in Pakistan.
- 4. H1: There is a positive effect of TV advertising on Revenues of Telecommunication companies.
- 5. Q#1 Which data is required to test the hypothesis? Revenues (dependent variable) and TV advertising expenses (independent variable) data are required to test the Hypothesis.
- 6. Q#2 Where this data is available? Data is available in the financial statements of firms. Q#3 How will you collect the data? The revenues and the TV ads expenses data is collected through the financial statements of the companies.
- 7. Q#4 How will you test the hypothesis? Regression technique is use to test the hypothesis. Q#5 How will you conclude the results? For the hypothesis to be accepted, a 95% confidence interval has been set.
- 8. THANKS
- 9. OPERATIONAL DEFINITIONS Revenues: Total amount of money received by the company for goods sold or services provided during a certain time period.