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Paula Scher is an American artist and designer born in 1948 who was the first female principal at the design consultancy Pentagram. She is known for her fearless adaptation of retrospective typography and ability to cleverly fuse image and text. Scher's designs are energetic and reflect the dense environment of New York City, where she incorporates popular culture into her work to engage audiences.

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Paula Scher ______ ARTIST/DESIGNER | | | | | NAME: Yu-Jung Chan, Ke Shi
- Born on Oct 16th 1948,American | _______ - 1st female principal at Pentagram-Pentagram is the world largest independent design consultancy _______ | - She also works for Bausch Lomb, Citibank and windows.
¡° I designed things that mixed in popular culture with the goal of engaging people in the cover itself to make them interested in buying the record. That approach has continued to infuse everything I¡¯ve done since. ¡¯¡¯ - Paula Scher
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NYC TraTnhseit ,W China, 2o00rl7d,( l1e9ft9)(2006) 8; Manhattan at Night, 2007 (right)
Style - Scher's fearless adaptation of retrospective typography and ability to cleverly fuse image and text have defined her distinct style. - Scher's designs are charged with energy, reflecting the dense cacophony and diverse environment of New York City.
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  • 1. Paula Scher ______ ARTIST/DESIGNER | | | | | NAME: Yu-Jung Chan, Ke Shi
  • 2. - Born on Oct 16th 1948,American | _______ - 1st female principal at Pentagram-Pentagram is the world largest independent design consultancy _______ | - She also works for Bausch Lomb, Citibank and windows.
  • 3. ¡° I designed things that mixed in popular culture with the goal of engaging people in the cover itself to make them interested in buying the record. That approach has continued to infuse everything I¡¯ve done since. ¡¯¡¯ - Paula Scher
  • 5. NYC TraTnhseit ,W China, 2o00rl7d,( l1e9ft9)(2006) 8; Manhattan at Night, 2007 (right)
  • 6. Style - Scher's fearless adaptation of retrospective typography and ability to cleverly fuse image and text have defined her distinct style. - Scher's designs are charged with energy, reflecting the dense cacophony and diverse environment of New York City.