The document discusses e-commerce opportunities targeting middle class and Generation Y consumers from 2015-end of years. It focuses on ideas that are cultural, educational, imaginative, artistic, and simple with worldwide reach. The target market includes middle class populations and Generation Y born between 1980-1999, who number around 70 million people. This generation thinks rationally about value, is individualistic, and is hyper-connected. Potential targets and avenues to reach them include universities, high schools, and vocational schools.