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We used a close-up photo of the artist Rosie on the music poster to maintain her image, as it is common for artists to appear on their own posters. The pink and black color scheme reflects Rosie's feminine star image and the dark contrast of the video's storyline. Filters were added to the photo to make the poster look more professional and polished, and to ensure the artist's appearance also looks polished. Text was blended into the image to make the poster feel original and eye-catching, reflecting the modern style of the genre.
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Our music video challenges conventions of the EDM genre in some ways while adhering to others. While EDM videos typically feature narratives unrelated to the lyrics and secondary roles for artists, our video centers on the artist to develop their brand. It also includes an atypical domestic abuse storyline. However, the fast-paced editing, upbeat settings during performances, and focus on popular locations align with genre norms. Overall, the video balances fitting expectations with distinctive elements to create interest.Evaluation 1
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The document discusses how the media product uses conventions of real music videos. It analyzes shots in the video that link visuals to lyrics or narrative. It also examines how the shots represent how a record company would want their artist portrayed as edgy or popular. Genre conventions like the use of sexuality in pop videos and intertextual references are discussed. Camera shots, lighting, mise-en-scene, and inspiration from other music videos are evaluated in terms of how they develop conventions of the genre.Radial digipak analysis
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- The front cover features an edited photo of Mati looking mysterious to engage audiences. Black and white was chosen to make the album stand out.
- Interior pages continue connecting the album to the music video through shared imagery of Mati with a guitar and effects like "sin city".
- Mati is portrayed as an edgy "bad boy" through photos suggesting he's a heartbreaker. Red is used to imply themes of love, passion and danger.
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The document discusses conventions used in designing a digipak and magazine advertisement for a pop music album. Some key conventions discussed include:
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- Including additional photos to showcase the artist's image and sexuality, which relates to selling their brand.
- Featuring the artist and album logos to connect multiple releases and further the artist's identity.
- Using warm colors like pink that are associated with femininity and the pop genre.
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This document discusses how a media product for a pop music video and album packaging follows, develops, and challenges conventions of real pop music products.
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Some conventions are developed, like using different makeup styles for variety and loosely linking locations to lyrics for aesthetics over meaning.
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The group has chosen the song "We Don't Have to Take Our Clothes Off" by Ella Eyre for their music video. They will tell a story about a teenage girl named Pixie facing social pressures. Pixie will be portrayed as unique and individualistic to relate to the audience. The brand for Pixie will revolve around R&B/pop genres and portray everyday struggles and a nightlife theme. The target audience is ages 14-20 as the message of not giving in to pressures will resonate most with teens. The video will show different struggles in a relationship through scenes of a couple and shots of Pixie singing while observing.Communicating to Your Audience on Social Media
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This document discusses conventions of music video genres and how they were applied in an indie rock music video. It describes conventions like costumes, props, lighting and locations commonly seen in indie rock videos. It then discusses how these conventions were used in the music video for the song "London Love" by the band Maliki. Close-ups of the artist and synchronization of visuals to the music helped adhere to typical genre conventions while limiting the budget. Ancillary materials like the album cover and magazine ad also drew from photos taken during the music video shoot.Evaluation Question 1
Evaluation Question 1dbrady762
油
The document discusses conventions of the indie rock music genre and how the media product draws from, develops, and challenges these conventions. Key conventions discussed include using close-ups of band members and instruments in music videos to emphasize authenticity and musicianship over visuals. Simplistic designs are also common for album artwork and merchandise. The media product takes inspiration from videos by Circa Waves and Arctic Monkeys but adapts conventions like using locations around London to represent the band's origins. Overall, the media product aims to portray the band as real and passionate about their music while putting their own spin on familiar indie rock conventions.eval 3
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The document summarizes the media product of a music video and album created by Xenia Petley. It discusses the various elements used that follow conventions of real media products in the singer/songwriter genre, including:
- The album cover uses simple fonts and backgrounds focused on the artist's face, similar to artists like James Blunt.
- Shots in the music video include extreme close-ups, mid shots and wide shots to connect with the audience, like videos by Seal.
- Editing techniques like lip syncing, scene transitions and cutting to the beat are used to engage viewers, as done by Lemar.
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The document discusses the effectiveness of combining the main product (a music video) with ancillary texts (album cover, magazine advertisement).
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The document discusses conventions for music videos, digipaks, and album posters. It analyzes conventions outlined by Goodwin and Archer for elements that should be included in music videos, such as relating the visuals to the lyrics and song. It discusses how the student's music video incorporated many conventions, such as using a narrative that relates to the song lyrics, but adapted some conventions, like portraying the artist in a negative way to fit the narrative. It also analyzes conventions for digipaks, such as including exclusive content and photos of the artist, and discusses how the student followed conventions by using a similar style to the artist's other albums. Finally, it discusses conventions for album posters, such as including the artist nameevaluation 1
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The document discusses conventions used in various media related to music. It summarizes conventions seen in music videos of different genres like indie and pop. It discusses using conventions like narratives, performances, and relatable settings in indie music videos. It then discusses conventions of digipaks, like close-up artist photos and extras to add value. Magazine ad conventions discussed include linking to other products and providing release details. The document argues its own media uses conventions that appeal to its target indie audience.Treatment
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This is the treatment which is made to show the laws and facts about the song we have chosen to use in our music video. Task 2
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The document discusses how stars and their public images are constructed through various media to appeal to target audiences. It uses the example of British rapper Tinie Tempah, analyzing how the design of his album covers feature recurring themes that appeal to both male and female audiences of different ages. The document also discusses the creation of a music video by a student group, highlighting how they incorporated various elements to appeal to their target audience and promote the band's image as unique, creative, and sexually appealing.Task 2
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油
The document discusses how stars and their public images are constructed through various media to appeal to target audiences. It uses the example of British rapper Tinie Tempah, analyzing how the design and themes of his album covers, including the use of certain colors, help create a recognizable brand and appeal to different demographics. The document also discusses how a music video was created for an original band that incorporates key elements like dancers, lasers, and youthful energy through cinematography and editing to highlight qualities like creativity, originality and sexual magnetism in order to appeal to both male and female viewers aged 17-24.Task 2 dvgf vsdfg dsfgsdf
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油
The document discusses the purpose and evolution of music videos. It notes that music videos allow audiences to understand songs visually and create memorable imagery to promote album sales. Music videos also serve to entertain audiences and showcase artist's talents. Over time, music videos have gotten longer and incorporated elements like short films. The document also examines how music videos are used to promote artists and represent their image or the story/message of their songs. It discusses the use of camera angles in videos and how genres tend to have distinguishing styles. The document also touches on how music videos can increase synergy across an artist's brands and help sell more albums.Pitch presentation
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油
The group has chosen the song "We Don't Have to Take Our Clothes Off" by Ella Eyre for their music video. They will tell a story about a teenage girl named Pixie facing social pressures. Their style will be R&B/pop inspired by videos like "Here" by Alessia Cara. The video will feature shots of Pixie observing a couple dealing with relationship pressures on the streets of London at night. They aim to create a unique image for Pixie that reflects today's society.Pitch presentation
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油
The group has chosen the song "We Don't Have to Take Our Clothes Off" by Ella Eyre for their music video. They will tell a story about a teenage girl named Pixie facing social pressures. Pixie will be portrayed as unique and individualistic to relate to the audience. The brand for Pixie will revolve around R&B/pop genres and portray everyday struggles and a nightlife theme. The target audience is ages 14-20 as the message of not giving in to pressures will resonate most with teens. The video will show different struggles in a relationship through scenes of a couple and shots of Pixie singing while observing.Viewers also liked (11)
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Digipak practise mediasquadgoals
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This document provides initial ideas for a rough digital packaging (digipak) design for a video project. It includes relevant photos from shooting that reflect the narrative and style of the video. The multi-colored color scheme is intended to appeal to a teenage target audience. Several photos show an urban setting and graffiti-covered walls to suggest the video's location and reflect the personality of the artist and main character. The digipak is a work in progress with changes still needed.
Problems When Editing
Problems When Editingmediasquadgoals
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The group encountered problems editing their video as none of them owned MacBooks or had access to professional editing software without paying high fees. They decided to use iMovie on a group member's iPad due to its ease of use, but had difficulties transferring videos from laptops and performing some edits like rotating or speeding up clips. While iMovie automatically saved and had easy viewing, the group learned they would use different editing software if completing the task again.Editing 
Editing mediasquadgoals
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We edited shots from our music video footage to make certain shots more prominent than others. We used the Pinnacle app to apply filters and editing styles to enhance the footage and ensure it fit with the song. Shots were cropped and reversed to symbolize lyrics and play with viewer expectations. Precise lip synching to the repetitive song was challenging. Editing also allowed us to manipulate shots to maximize audience emotion and give the video a distinctive style through slowed footage and filters.Locations and settings for the digipak
Locations and settings for the digipakmediasquadgoals
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This document provides details on the locations and settings used for images in a digipak for an electronic dance music (EDM) album. It describes each image, where it was taken, any edits made, and how it relates to the EDM genre. The images include shots from Southend beach depicting the album's narrative, the Adventure Island rollercoasters, lyrics pages, and a final shot from Corfu used as the back cover. All images were chosen and edited to look modern and reflective of the colorful, electronic nature of the EDM genre.The benefits of a digipak
The benefits of a digipakmediasquadgoals
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A digipak is a CD cover made of cardboard and plastic that protects the CD while also promoting the artist. It benefits both marketing companies and artists. Marketing companies can promote other artists on the digipak to introduce new artists. The digipak allows artists to entice listeners with colorful covers and include incentives like posters. It also lets artists self-promote with pictures and lyrics to build rapport with listeners.Location 2; Camden
Location 2; Camdenmediasquadgoals
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Camden Market in London is proposed as a filming location for a music video. It is a popular tourist attraction that attracts around 100,000 visitors per weekend. The area has distinct sections and a modern, alternative atmosphere that fits the EDM genre of the music. The natural lighting, colorful surroundings, and variety of settings would provide production value and help convey emotions. However, the busy, crowded nature of the location also presents risks of crime and preventing clear shots without pedestrians. Precautions and filming at less busy times would need to be considered.Things that went well filmday1
Things that went well filmday1mediasquadgoals
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The cinematography captured multiple perspectives of settings and characters. A particularly effective shot showed the main characters hugging on the beach with the sunset creating a silhouette. Lip syncing shots of the main character were filmed from different parts of the song in various locations. The makeup and fake blood used looked realistic in portraying the character's state. Weather conditions were sunny, allowing all needed shots to be captured under good lighting. All group members were motivated and organized in their filming roles.Music Video Analysis
Music Video Analysismediasquadgoals
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This video tells the story of an abusive father-son relationship through the son's perspective. It starts with the father motivating the shots in dark lighting to set a mood of mystery. The focus then shifts to the son, shown in bright colors as he escapes his father. Though the video breaks conventions by not using voyeurism and having a male central character, it keeps viewers intrigued through its varied characters, colors, and lighting used to portray the son's emotions and reality.Inspirations and Influences
Inspirations and Influencesmediasquadgoals
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The document provides inspiration and influences for a music video. It discusses taking elements from Ellie Goulding's "On My Mind" music video by incorporating horses to portray freedom and escapism. It also draws inspiration from My Chemical Romance's "Teenagers" by featuring a live band performance. Common elements seen in EDM music videos like party and festival scenes will also be included. The main narrative will focus on a couple breaking up, inspired by many songs about breakups being sung by women. Action before narrative will show the main character's fate through flashbacks and memories to engage the viewer in the simple storyline.Toxic music video analysis
Toxic music video analysismediasquadgoals
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The document analyzes Britney Spears' 2003 music video for "Toxic" through the lenses of genre, cinematography, editing, lyrics, intertextuality, narrative, performance, star image, voyeurism, and the male gaze. It notes the revealing costumes portraying an air stewardess, spy, and leather-clad character. Shots include close-ups highlighting Britney's body and lipsyncing. The lyrics imply addiction and danger. The video draws from influences like "Kiss Kiss" while establishing Britney's provocative star image through sexualized camerawork aimed at appealing to the male gaze.Bad Blood Analysis
Bad Blood Analysismediasquadgoals
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Taylor Swift's "Bad Blood" music video features her and other female celebrities in revealing, tight costumes resembling superhero/villain outfits. Their makeup, like Taylor's dark eye makeup, is meant to look fierce. The video takes place in various locations evoking a sci-fi atmosphere and themes of female empowerment through fighting and powerful poses. It suggests Taylor's feud with Katy Perry through lyrics and scenes portraying violence.10 Steps To Create A Music Video
10 Steps To Create A Music Videomediasquadgoals
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The document outlines 10 steps for creating a music video, beginning with experimenting with camera techniques, learning lipsyncing, watching videos in the same genre, and testing out effects. It recommends choosing a song that stimulates visuals, storyboarding, rehearsing performers, and planning for contingencies. The steps also include blogging about influences, taking reference shots on location, shooting multiple angles and close-ups, organizing footage, cutting and editing, getting feedback, and sharing the final video online.Recently uploaded (20)
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Presentation1
- 2. We decided to use a close up photo of our protagonist and artist Rosie as its a common feature of music posters for the artist to appear as a means of maintaining the image. The colour scheme is pink and black and therefore reflects the femininity star image of the artist as well as creating a dark contrast that reflects the dark storyline of the video. The filters added to the picture make the poster look more professional and polished, also we decided that the filter ensures the artists appearance looks polished. One specific feature that we put on the poster was the words blending into the image, this therefore giving the poster a original feel that is eye catching for potential listeners and also reflects the modern cutting edge style of the genre.