This document outlines a social media strategy plan for a Chinese restaurant called Busy Cafe. It discusses goals of building customer relationships, attracting new customers, and getting reviews. The plan analyzes the restaurant's social media presence, identifying strengths like its Facebook page but also weaknesses like lack of Facebook communication. Opportunities and threats are also examined. Specific strategies are proposed for improving Facebook, Twitter, YouTube and Foursquare presences with content like food photos, status updates, coupons, and a cooking guide video. Creating a mobile app is also suggested to facilitate online ordering.