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Social Media Strategy Plan and Presentation Group Member:Jiaqi LuHao LiLei Liu
BUSY CAFE
Brief IntroductionLocated in University Village of UCRChinese food restaurant
Social media marketing goals Build relationships with customerAttract new customerGet review from customer
Social media marketing objectivesImprove our social media webs (facebook, twitter, youtube)Promote our campaign by using social mediaCommunicate with customer and get feedback from them
SWOT analysisfor our social mediaStrengthsWe have already set up a business page on FacebookWe get a good review fromYelp.com
SWOT analysisfor our social mediaWeaknessesLack of communication with people on facebook.We only build a public page on facebook.
SWOT analysisfor our social mediaOpportunitiesOur page on facebook got 59 Check-ins and 2 like clicks from people. Its a good start.Our competitors (Life cafe, Boba cafe) dont have any social media strategies.
SWOT analysisfor our social mediaThreatsMost of our customers are international students who will stay in Riverside for a short time. We have few old customers. Thus, we have to continually appeal our new customers to join in our social media group.
Facebook
Presentation1
Presentation1
Presentation1
How to improveWe need a new business profile pictureUpload some alluring pictures of our food
How to improveDecorate our wall. At least change the status regularly.Once we receive the message from our friends. Reply it as soon as possible.
Twitter
Presentation1
Presentation1
Most importantShare everything with people. Just like a person.Chat with friends. Just like a person.
We can...Share your status:Its really hot today. Buy a cold boba milk tea from us!Few customer today...I miss you guys!Hope you get good grades in final exams!
We can...Chat with friends:@Mike Glad you like it. Try our noodle next time.@Angles Were open until 11pm. Waiting for you ?@nikosWe are sooooo sorry for that. Come here tomorrow and Ill get you a milk tea for free.
We can...Send out coupons or tell people everydays deal via Facebook and Twitter.$5 only for this week!
We can...Send out coupons or tell people everydays deal via Facebook and Twitter.I       Busy CafeShow this when you check out and get an 90% discount. Only for June.
We want...Customers check our Facebook and Twitter regularly.Customers leave feedbackBuild friendship with our customers
Youtube
Cooking GuideRecord a cooking guide video. (How to Make Kung Pao Chicken)Upload to YoutubeShare the link in Facebook and Twitter
Presentation1
Cooking GuideIts an advertisement of our restaurantIt also educate people. (relate to The Four Pillars of Social Media Strategy)
Foursquare
The new trend of social mediaIts different from Facebook and Twitter.  Its run by customer not the owner.Its Yelp.com + Twitter + Facebook
We need improve
We need improve
We need improveUpload pictures of our foodGive tips on ours own, forwardly.
Making an app?
Make an AppPizza Hut iPhone app generates $1M in salesWe can also make our app
Customers can simply start an order at first pageThey can sign in as an memberWe can put our menu in the app
Make an AppWe can integrate our Facebook, Twitter, all the social media pages in our app?
Thank you
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Presentation1

  • 1. Social Media Strategy Plan and Presentation Group Member:Jiaqi LuHao LiLei Liu
  • 3. Brief IntroductionLocated in University Village of UCRChinese food restaurant
  • 4. Social media marketing goals Build relationships with customerAttract new customerGet review from customer
  • 5. Social media marketing objectivesImprove our social media webs (facebook, twitter, youtube)Promote our campaign by using social mediaCommunicate with customer and get feedback from them
  • 6. SWOT analysisfor our social mediaStrengthsWe have already set up a business page on FacebookWe get a good review fromYelp.com
  • 7. SWOT analysisfor our social mediaWeaknessesLack of communication with people on facebook.We only build a public page on facebook.
  • 8. SWOT analysisfor our social mediaOpportunitiesOur page on facebook got 59 Check-ins and 2 like clicks from people. Its a good start.Our competitors (Life cafe, Boba cafe) dont have any social media strategies.
  • 9. SWOT analysisfor our social mediaThreatsMost of our customers are international students who will stay in Riverside for a short time. We have few old customers. Thus, we have to continually appeal our new customers to join in our social media group.
  • 14. How to improveWe need a new business profile pictureUpload some alluring pictures of our food
  • 15. How to improveDecorate our wall. At least change the status regularly.Once we receive the message from our friends. Reply it as soon as possible.
  • 19. Most importantShare everything with people. Just like a person.Chat with friends. Just like a person.
  • 20. We can...Share your status:Its really hot today. Buy a cold boba milk tea from us!Few customer today...I miss you guys!Hope you get good grades in final exams!
  • 21. We can...Chat with friends:@Mike Glad you like it. Try our noodle next time.@Angles Were open until 11pm. Waiting for you ?@nikosWe are sooooo sorry for that. Come here tomorrow and Ill get you a milk tea for free.
  • 22. We can...Send out coupons or tell people everydays deal via Facebook and Twitter.$5 only for this week!
  • 23. We can...Send out coupons or tell people everydays deal via Facebook and Twitter.I Busy CafeShow this when you check out and get an 90% discount. Only for June.
  • 24. We want...Customers check our Facebook and Twitter regularly.Customers leave feedbackBuild friendship with our customers
  • 26. Cooking GuideRecord a cooking guide video. (How to Make Kung Pao Chicken)Upload to YoutubeShare the link in Facebook and Twitter
  • 28. Cooking GuideIts an advertisement of our restaurantIt also educate people. (relate to The Four Pillars of Social Media Strategy)
  • 30. The new trend of social mediaIts different from Facebook and Twitter. Its run by customer not the owner.Its Yelp.com + Twitter + Facebook
  • 33. We need improveUpload pictures of our foodGive tips on ours own, forwardly.
  • 35. Make an AppPizza Hut iPhone app generates $1M in salesWe can also make our app
  • 36. Customers can simply start an order at first pageThey can sign in as an memberWe can put our menu in the app
  • 37. Make an AppWe can integrate our Facebook, Twitter, all the social media pages in our app?