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Nicole Tee
Nicole Tee

This commercial effectively uses humor, surprise and empathy to relate to its target audience. It depicts a crying child throwing a tantrum in public, a common scenario people can relate to. While humor gets the message across, the unexpected ending surprises viewers. Less is more as the simple father-son grocery shopping concept resonates with people.

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RELATABLE HUMOR SIMPLE CONCEPT SURPRISE EMPATHY
At sometime in our lives we have encountered a crying young child it might have been at a supermarket, in the mall or from a younger sibling. Not only was the boy in the commercial crying but throwing a tantrum in public. This is also something that if you have not experienced first hand you know someone who has. It is a common occurrence which makes us as viewers able to relate to the father.
humor is a very effective way of getting a message across to a receiver. This commercial did a good job of using that very technique to appeal to there target audience. Mark Twain once said “The human race has one very effective weapon & that is laughter” the commercial uses this weapon very well against us by being offbeat and controversial
This ad demonstrates a basic concept of the 21st century which is a father and son grocery shopping. No complex special effects, intense dialogue or celebrity cameos were used to sell there product, sometimes less is more.
AH ! The element of surprise is used in war, romance, s porting events, horror films and advertisement. By throwing us, as viewers, for a loop we naturally
Empathy
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  • 3. At sometime in our lives we have encountered a crying young child it might have been at a supermarket, in the mall or from a younger sibling. Not only was the boy in the commercial crying but throwing a tantrum in public. This is also something that if you have not experienced first hand you know someone who has. It is a common occurrence which makes us as viewers able to relate to the father.
  • 4. humor is a very effective way of getting a message across to a receiver. This commercial did a good job of using that very technique to appeal to there target audience. Mark Twain once said “The human race has one very effective weapon & that is laughter” the commercial uses this weapon very well against us by being offbeat and controversial
  • 5. This ad demonstrates a basic concept of the 21st century which is a father and son grocery shopping. No complex special effects, intense dialogue or celebrity cameos were used to sell there product, sometimes less is more.
  • 6. AH ! The element of surprise is used in war, romance, s porting events, horror films and advertisement. By throwing us, as viewers, for a loop we naturally