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Presentation1 tanishq

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Tanishq is India's largest jewelry brand that was established in 1995. It has over 100 stores across India and sources gold ethically. Tanishq aims to provide high quality jewelry at affordable prices to its target demographics of working women and customers across various Indian regions. It emphasizes purity and trust through initiatives like its gold purity testing caratmeter. The brand strives to offer contemporary designs with traditional influences at price ranges from Rs. 2000 to 5000.

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Presentation1 tanishq
INTRODUCTION 1. India's largest, most desirable and fastest growing jewelry brand in India. 2. Started in 1995, Tanishq is the jewelry business group of Titan Industries Ltd promoted by the TAT group. 3. Tanishq has set up production and sourcing bases with through research of the jewelry crafts of India. 4. Located at Hosur, Tamil Nadu, the 1,35,000 sq. ft. factory is equipped with the latest and most modern machinery and equipment.
History 1. When titan launched tanishq in 1995, the jewellery in india valued at rs 40000 crore was mostly unorganized, with around 3.5 lakh players. 2. Before 1992, only the metal and miniral tranding corporation and the state bank of india were allowed to import gold. 3. In 1992 as part of economic liberalization, the government abolished the gold control act of 1962, allowing free import of gold. 4. In 1993 private companies were allowed to enter the hitherto ristricted gold and diamond mining industries. 5. Foreign investors are allowed to hold up to 50% equity in mining ventures.
BRAND USP ? 2 has been projected as an impeachable mark of trust by raising the awareness of the people about unethical practices in the jewellery business and then measuring the gold purity by caratmeter. ? Tanishq also has been positioned as a branded jewellery of luxury rather than commodity. ? It moves jewellery beyond investment to the fasion and adornment sector.
LOGO
PACKAGING 1. IT EXPLORED VARIOUS OPTION FOR DEVELOPING THE PACKAGING range (comprising of different sizes of boxes to accommodate various jewellery pieces along with carry bags,gift wraps, ribbions and tissue to be filled inside the bag.) 2. After understanding the brand and the look and feel of its store developed various packaging ranges, using varied techniques right from modern laser engraving to the traditional brass embossing from jodhpur, from paper to leatherette cladding, from wood to plastic and metal to board, everything was explored and finally a chic range of laser engraved teak wood boxes with silk cladding accompained by beautiful carry bags, exotic tissues, gift wraps and ribbons were archieved.
PRODUCT CATEGORY 1. Tanishq designs and manufactures jewellery that is breath-taking, contemporary an yet has a tint of tradition. 2. It produces 22 karat pure gold earing that come in various size, shape and designs. 3. Some earrings are embedded with precious stones or colour gemstones. 4. These jewellery sets are overwhelming and could prove to be apt for ocassion such as marriage, festivites etc. 5. They also produce products made from silver such as deity idols etc.
PRICE RANGE 1. We have very large collection of pendants, earings and finger ring in this price range of rs 2000-5000. 2. Daytime collection of all day diamonds which start at an affordable rs 1960. 3. The collection combines traditional motifs in sleek contemporary lines with slight touches of black rhodium. 4. The upto 25 per cent off offer bt tanishq is a unique opportunity.
BRAND PRSONALITY
TARGET GROUP DEMOGRAPHIC AND PSYCHOGRAPHIC ? PSYCHOGRAPHIC 1. Tanishq has found that 40% of the indian women are working and they targeted this segment with a specific group of product called collection-G. a 9-5 jewellery for the working womens. ? DEMOGRAPHIC 1. Titan realized that given the diverse nature of indian ethnicity, it would have to satisfy the tastes of all regions. So the design become more ethnic.
HOW TO REACH? 1. Tanishq reached a century mark as it unveiled its 100th store in patna at hathwa market. 2. Having embarkrd on the retail journey a decade ago, tanishq today is largest jewellery retailer inindia. 3. With a strong presence in 70 cities across india, unmatched collection and assured purity, tanishq has quickly become the first choice of discerning customres.
CONSUMER EXPERIENCE 1. It has consistency in delivering on their promise. 2. Tanishq promises superior quality jewellery with purity in gold. 3. Tanishq has bilt its brand and people have trust over it. 4. They even have gold meter where one can check purity of the gold. 5. It also has superior product and process.
AMBIENCE 1. Design decor & implementation is our complete architectural source offering commercial interior design for renovation and modification customer plans and several other architectural contract and also turkey project we strive real hand to execute the best piece of work for our esteemed clients. 2. Our service including understanding and shaping our client dream into a reality, step mode of working , maintaining schedules of service to meet dealing with complete trensparency.
LIGHTING 1. Customers can have big expectations and be filled with emotion when entering a jewellery shop. 2. It could be a couple searching for an engagement ring or someone buying a present for a baptism or anniversary 3. when entering the jewellery shop the visitor should be welcomed with the pleasant atmosphere of visual quality and comfortable light level. 4. the customer should feel calm too.
SIGNAGES 1. The main purpose of signs is to communicate, to convey information designed to assist the receiver with decision making based on the information provided. 2. Alternatively, promotional signage may be designed to persuade receivers of the meritsof a given product o0r service.
INTERACTIVE DISPLAY 1. The display window is where the brand is introduced. 2. The shop¡¯s front is giving the first impression to the audience. 3. The architecture and lighting design needs to work together. 4. To capture attention. The space must take every opportunity. 5. To show the shop¡¯s brand and offer. It is not easy to stand. 6. Attention can be created with a good mix of display products. The interior and the lighting.
FIXTURES 1. Holding a jewellery organized is an important part of exhibiting the products. 2. Jewelry trays earring shows and jewellery bars will help you customers quickly get what they are searching for without the fuss. 3. Think, the easier it is for the clients to get what they Are Searching for, the easier it will take for them to purchase. 4. Proudly displaying the jewellery will help the client see exactly what they are searching for and love their shopping experience which results in more sales.
CIRCULATION 1. The high tech machineries which the branded companies use are able to produce 250kgs of gold to produce good design at very less time. 2. Even if goldsmiths work six months for 12 hrs they are not able to produce the same design. 3. So the branded companies are able to offer good designers at cheap price. 4. So most of the goldsmith are forced to close the shop so its appropriate time to target the tyre-3 cities to increase thr market share to increase the profit to a large extent.
CONCLUSION 1. People are more price conscious and they feel that the price in Tanishq is more than what the normal retailers have. 2. They also feel that the quality they get is much higher than the quality what the normal retailers give. 3. They also found that the patterns available are lesser than what they get in the normal retailers store. 4. They are also service oriented so they are more attracted because of service they get. People are not affected with the ambiance of the shop. 5. It is also belived that the tanishq alone can serve both segments of buyers by launching specific & different collections of jewellery for each segments and can get huge sucess.
?Thank You? ? Presented by- ? Apeksha Shah(36) ? Dishan Singhvi(38) ? Ansh Togani (40) ? Mihir shah( 37)

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Presentation1 tanishq

  • 2. INTRODUCTION 1. India's largest, most desirable and fastest growing jewelry brand in India. 2. Started in 1995, Tanishq is the jewelry business group of Titan Industries Ltd promoted by the TAT group. 3. Tanishq has set up production and sourcing bases with through research of the jewelry crafts of India. 4. Located at Hosur, Tamil Nadu, the 1,35,000 sq. ft. factory is equipped with the latest and most modern machinery and equipment.
  • 3. History 1. When titan launched tanishq in 1995, the jewellery in india valued at rs 40000 crore was mostly unorganized, with around 3.5 lakh players. 2. Before 1992, only the metal and miniral tranding corporation and the state bank of india were allowed to import gold. 3. In 1992 as part of economic liberalization, the government abolished the gold control act of 1962, allowing free import of gold. 4. In 1993 private companies were allowed to enter the hitherto ristricted gold and diamond mining industries. 5. Foreign investors are allowed to hold up to 50% equity in mining ventures.
  • 4. BRAND USP ? 2 has been projected as an impeachable mark of trust by raising the awareness of the people about unethical practices in the jewellery business and then measuring the gold purity by caratmeter. ? Tanishq also has been positioned as a branded jewellery of luxury rather than commodity. ? It moves jewellery beyond investment to the fasion and adornment sector.
  • 6. PACKAGING 1. IT EXPLORED VARIOUS OPTION FOR DEVELOPING THE PACKAGING range (comprising of different sizes of boxes to accommodate various jewellery pieces along with carry bags,gift wraps, ribbions and tissue to be filled inside the bag.) 2. After understanding the brand and the look and feel of its store developed various packaging ranges, using varied techniques right from modern laser engraving to the traditional brass embossing from jodhpur, from paper to leatherette cladding, from wood to plastic and metal to board, everything was explored and finally a chic range of laser engraved teak wood boxes with silk cladding accompained by beautiful carry bags, exotic tissues, gift wraps and ribbons were archieved.
  • 7. PRODUCT CATEGORY 1. Tanishq designs and manufactures jewellery that is breath-taking, contemporary an yet has a tint of tradition. 2. It produces 22 karat pure gold earing that come in various size, shape and designs. 3. Some earrings are embedded with precious stones or colour gemstones. 4. These jewellery sets are overwhelming and could prove to be apt for ocassion such as marriage, festivites etc. 5. They also produce products made from silver such as deity idols etc.
  • 8. PRICE RANGE 1. We have very large collection of pendants, earings and finger ring in this price range of rs 2000-5000. 2. Daytime collection of all day diamonds which start at an affordable rs 1960. 3. The collection combines traditional motifs in sleek contemporary lines with slight touches of black rhodium. 4. The upto 25 per cent off offer bt tanishq is a unique opportunity.
  • 10. TARGET GROUP DEMOGRAPHIC AND PSYCHOGRAPHIC ? PSYCHOGRAPHIC 1. Tanishq has found that 40% of the indian women are working and they targeted this segment with a specific group of product called collection-G. a 9-5 jewellery for the working womens. ? DEMOGRAPHIC 1. Titan realized that given the diverse nature of indian ethnicity, it would have to satisfy the tastes of all regions. So the design become more ethnic.
  • 11. HOW TO REACH? 1. Tanishq reached a century mark as it unveiled its 100th store in patna at hathwa market. 2. Having embarkrd on the retail journey a decade ago, tanishq today is largest jewellery retailer inindia. 3. With a strong presence in 70 cities across india, unmatched collection and assured purity, tanishq has quickly become the first choice of discerning customres.
  • 12. CONSUMER EXPERIENCE 1. It has consistency in delivering on their promise. 2. Tanishq promises superior quality jewellery with purity in gold. 3. Tanishq has bilt its brand and people have trust over it. 4. They even have gold meter where one can check purity of the gold. 5. It also has superior product and process.
  • 13. AMBIENCE 1. Design decor & implementation is our complete architectural source offering commercial interior design for renovation and modification customer plans and several other architectural contract and also turkey project we strive real hand to execute the best piece of work for our esteemed clients. 2. Our service including understanding and shaping our client dream into a reality, step mode of working , maintaining schedules of service to meet dealing with complete trensparency.
  • 14. LIGHTING 1. Customers can have big expectations and be filled with emotion when entering a jewellery shop. 2. It could be a couple searching for an engagement ring or someone buying a present for a baptism or anniversary 3. when entering the jewellery shop the visitor should be welcomed with the pleasant atmosphere of visual quality and comfortable light level. 4. the customer should feel calm too.
  • 15. SIGNAGES 1. The main purpose of signs is to communicate, to convey information designed to assist the receiver with decision making based on the information provided. 2. Alternatively, promotional signage may be designed to persuade receivers of the meritsof a given product o0r service.
  • 16. INTERACTIVE DISPLAY 1. The display window is where the brand is introduced. 2. The shop¡¯s front is giving the first impression to the audience. 3. The architecture and lighting design needs to work together. 4. To capture attention. The space must take every opportunity. 5. To show the shop¡¯s brand and offer. It is not easy to stand. 6. Attention can be created with a good mix of display products. The interior and the lighting.
  • 17. FIXTURES 1. Holding a jewellery organized is an important part of exhibiting the products. 2. Jewelry trays earring shows and jewellery bars will help you customers quickly get what they are searching for without the fuss. 3. Think, the easier it is for the clients to get what they Are Searching for, the easier it will take for them to purchase. 4. Proudly displaying the jewellery will help the client see exactly what they are searching for and love their shopping experience which results in more sales.
  • 18. CIRCULATION 1. The high tech machineries which the branded companies use are able to produce 250kgs of gold to produce good design at very less time. 2. Even if goldsmiths work six months for 12 hrs they are not able to produce the same design. 3. So the branded companies are able to offer good designers at cheap price. 4. So most of the goldsmith are forced to close the shop so its appropriate time to target the tyre-3 cities to increase thr market share to increase the profit to a large extent.
  • 19. CONCLUSION 1. People are more price conscious and they feel that the price in Tanishq is more than what the normal retailers have. 2. They also feel that the quality they get is much higher than the quality what the normal retailers give. 3. They also found that the patterns available are lesser than what they get in the normal retailers store. 4. They are also service oriented so they are more attracted because of service they get. People are not affected with the ambiance of the shop. 5. It is also belived that the tanishq alone can serve both segments of buyers by launching specific & different collections of jewellery for each segments and can get huge sucess.
  • 20. ?Thank You? ? Presented by- ? Apeksha Shah(36) ? Dishan Singhvi(38) ? Ansh Togani (40) ? Mihir shah( 37)