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Environmental scanning is the process of continually acquiring information about external events and trends to identify changes in the environment. It provides strategic intelligence by evaluating potential trends and alerts planners to converging, diverging, interacting, accelerating, or decelerating trends. The ideal goal is to allow for adaptive planning before trends occur or fully develop. An environmental scan examines factors in the external environment like social changes, demographics, economic conditions, technology, politics, and competition that are outside an organization's control. The information gathered from an environmental scan can be used in strategic planning.

Environmental scanningrachegian

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The document discusses environmental scanning, which involves collecting, analyzing, and distributing external information for strategic planning purposes. It defines environmental scanning and describes the types, including ad hoc, periodic, and continuous scans. The document provides tips on conducting scans, such as assembling a research team, considering your audience, and using visuals. It also lists potential data sources and resources for environmental scanning.

Environmental scanningbondad16

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Environmental scanning involves studying political, economic, social, technological, legal, and environmental trends and events that could impact a business. There are three modes of scanning: systematic scanning of information directly relevant to a business; ad-hoc scanning through occasional surveys; and using processed information from internal and external sources. A PESTEL analysis examines these external factors through a political, economic, social, technological, environmental, and legal lens. A SWOT analysis identifies a business's strengths, weaknesses, opportunities, and threats.

Environmental scanning 1vkji

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The document discusses the importance of scanning the business environment. It identifies several types of environments - technological, political, economic, social, and regulatory - that should be scanned to understand trends, opportunities, and potential problems. The procedure for environmental scanning involves monitoring broad trends, identifying relevant trends, determining the threat or opportunity, forecasting the trend's future outlook, and determining how quickly the trend needs to be acted on. Seventeen trends that are currently driving business are also outlined.

Chapter 2Janika98

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The document discusses environmental scanning, which involves considering external factors that could influence an organization. It defines three levels of environment - task, industry, and macro. Environmental scanning aims to detect trends, opportunities, threats, and changes in these environments. It helps organizations anticipate changes, understand issues, and respond strategically. The document emphasizes that scanning is an ongoing process that informs strategic planning and decision-making.

Environmental scanningchengcampoop

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Environmental scanning involves understanding external factors that may impact an organization. It alerts decision-makers to potential changes so they can plan accordingly. There are different levels of environment to scan - the task environment of direct stakeholders, the industry environment of all similar organizations, and the broad macroenvironment of social, technological, economic, environmental and political trends. Scanning can be passive by casually following news, or active by systematically gathering information from diverse sources to comprehensively cover all environments relevant to strategic planning. The goal is ongoing, integrated scanning to detect early signals of changes that may occur unexpectedly.

Environmental scanningVJIMPGDM

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Environmental scanningAswin prakash i , Xantus Technologies

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The document discusses various concepts related to environmental scanning and industry analysis for strategic planning purposes. It defines environmental scanning as monitoring external factors to avoid surprises and ensure long-term success. Industry analysis techniques discussed include Porter's Five Forces model and PEST analysis. Porter's model assesses rivalry, barriers to entry, supplier and buyer power, and substitution threats. PEST analyzes political, economic, social and technological factors. The document also covers strategic groups which identify competitors pursuing similar strategies, and strategic types like defenders, prospectors and analyzers.

Enviornmental scanning for hulMandeep Raj

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Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company. A report analyzed HUL using Porter's Five Forces framework and an ETOP analysis. Porter's Five Forces showed high bargaining power of customers, bargaining power of suppliers is not very high. Threat of new entrants and substitute products is high due to market saturation and customer expectations. Competition within the industry is intense. The ETOP analysis identified opportunities for HUL in new markets and product lines, while threats include increasing competition and customer switching to low-priced substitutes. Recommendations include lowering promotion costs, focusing on customer satisfaction, and exploring new markets and products.

Environmental scanningSuresh Thengumpallil

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Environmental scanning is the process of gathering information about events and relationships in a company's external environment that can assist management in strategic decision-making. It involves monitoring the political, economic, social, technological, environmental, and legal factors in areas where a company operates or plans to operate. The objectives of environmental scanning include detecting important trends, identifying potential threats and opportunities, promoting future orientation, and alerting management to converging or diverging trends. Common techniques for environmental scanning include SWOT analysis, PEST analysis, and developing issue priority matrices to determine which trends require closer monitoring.

Environmental scanningbondad16

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Environmental scanning involves analyzing political, economic, social, technological, legal, and environmental factors that could impact a business. There are three modes of scanning: systematic scanning of factors directly impacting an organization, ad-hoc scanning through occasional surveys, and processed-form scanning using outside information sources. A PESTEL analysis categorizes these factors into political, economic, social, technological, environmental, and legal elements to evaluate external influences. Similarly, a SWOT analysis assesses internal strengths and weaknesses as well as external opportunities and threats.

Ppt presentation on environmental scanningSam Lorenz Abenoja

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Environmental scanning involves collecting, analyzing, and distributing information for strategic purposes. It allows businesses to understand what opportunities exist in their environment and what threats might challenge their position. When conducting an environmental scan, businesses should research factors like technology, the economy, politics, competitors, and their own community. This helps them identify appropriate business ideas and develop strategies to get ahead of competitors.

Environmental Scanning:complete concept.Ashutosh Mishra

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Environmental scanning & Monitoring TechniquesRex Mannoor

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Environmental scanning (ppt)rachegian

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Environmental scanning is defined as the process of collecting, analyzing, and distributing information for strategic purposes. The purpose of an environmental scan is to provide strategic intelligence by evaluating potentially significant environmental changes and trends to allow for adaptive planning. Environmental scanning often refers only to external factors but including internal factors can provide a more complete picture. Environmental scanning is one cycle in the larger strategic planning process.

Business environmental scanning pptShameer P Hamsa

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The document discusses analyzing a company's business environment which includes internal and external factors. The internal environment includes value systems, objectives, management structure, resources, and company image. The external environment includes the microenvironment of suppliers, customers, competitors, and publics, as well as the macroenvironment of demographic, economic, natural, technological, political, and socio-cultural forces. Environmental analysis is the first step of strategic management to determine opportunities and threats facing a company.

Environmental scanningRajesh kumar

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Environmental scanning is the process of gathering, analyzing, and sharing information about a company's external environment for strategic purposes. There are three types of environmental scanning: ad-hoc scanning for crises, regular scheduled scanning, and continuous scanning. Environmental scanning examines both the macro environment including political, economic, social, and technological factors (PEST analysis), as well as the micro environment including competitors, customers, and a company's internal environment. Environmental scanning helps managers predict future market conditions to make strategic decisions.