The document discusses the target audience for a student film opening sequence. It aims at teenagers aged 15-18, as the creators fall into this age group and research found teens enjoy horror/thriller genres. Both male and female teenagers are targeted since the genre appeals to both genders and the sequence has male and female characters. The target demographic is unemployed/students in socioeconomic categories D-E, though some categories C1-C2 may also find the narrative and plot twists accessible. Research showed teens most often watch similar horror/thriller films, which provide second most entertainment after comedy. Having a target audience is important for feedback to ensure the sequence is convincing and the audience can understand but still be engaged by narrative mysteries