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This document discusses research on service quality at Proton, a Malaysian automobile manufacturer. It notes that Proton produces cars like the Ertiga and Iris that incorporate modern technologies. However, to compete with other brands domestically and abroad, Proton needs more innovation and higher quality. The research aims to evaluate Proton's key service quality metrics, how customers view service quality, and ways to improve or maintain their best quality service. It also examines how a strategic partner could help enhance Proton's technology and international competitiveness.

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Research Methodology Problem Statement :- (National Automobile Company - Proton)
? Nowadays, Malaysian are exposed with varieties of quality car whether by locally or internationally. ? The well-known Malaysian car manufacturer, Proton generates a lot of innovative ideas in producing new car accordance with the science and technologies development and also the demands from the customer. ? For examples, the latest production from Proton are Proton Ertiga and Proton Iris. Besides, both cars are complete with the modern technologies and gadget application for the drivers’ facilities.
? Proton needs to do a planning to be more innovative to compete with their competitors especially in Malaysian market & overseas by producing high-quality cars thus strengthen it position in the long run ? Proton should move forward as a brand & having a partner will be the best for the carmaker ? Plus, Proton ecosystem is essential to government as well as for economic conditions
? In addition, the Malaysian government has announced that the pricing of regulated gasoline increased starting on 1st February 2017. ? Normally, when the gasoline prices increase, consumers preferably would like to buy the small economy car which it can save their money on buying gasoline. ? Therefore, Proton can make different from the other car dealer by offering quality and effective customer service plus with the product quality itself.
Hence, in this research, there are a lot of questions can be roll out in order to maintain the service quality such as : ? What are the key measurements of service quality in Proton? ? Does Proton know how customer evaluates their service quality? ? Does Proton need any improvement regarding to maintain or enhance their best quality service to customers? ? What are the speciality of Proton compare from other cars?
? How strong if the strategic partner can help enhance Proton’s technology & ability to compare in the international markets and produce high-quality cars? ? Who will face the problems ( customer )? ? What form can the resolution be in scope with limitation resources/technologies? ? What are the strength of Proton to make customer satisfy when to buy their product?

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Presentation1.pptx

  • 1. Research Methodology Problem Statement :- (National Automobile Company - Proton)
  • 2. ? Nowadays, Malaysian are exposed with varieties of quality car whether by locally or internationally. ? The well-known Malaysian car manufacturer, Proton generates a lot of innovative ideas in producing new car accordance with the science and technologies development and also the demands from the customer. ? For examples, the latest production from Proton are Proton Ertiga and Proton Iris. Besides, both cars are complete with the modern technologies and gadget application for the drivers’ facilities.
  • 3. ? Proton needs to do a planning to be more innovative to compete with their competitors especially in Malaysian market & overseas by producing high-quality cars thus strengthen it position in the long run ? Proton should move forward as a brand & having a partner will be the best for the carmaker ? Plus, Proton ecosystem is essential to government as well as for economic conditions
  • 4. ? In addition, the Malaysian government has announced that the pricing of regulated gasoline increased starting on 1st February 2017. ? Normally, when the gasoline prices increase, consumers preferably would like to buy the small economy car which it can save their money on buying gasoline. ? Therefore, Proton can make different from the other car dealer by offering quality and effective customer service plus with the product quality itself.
  • 5. Hence, in this research, there are a lot of questions can be roll out in order to maintain the service quality such as : ? What are the key measurements of service quality in Proton? ? Does Proton know how customer evaluates their service quality? ? Does Proton need any improvement regarding to maintain or enhance their best quality service to customers? ? What are the speciality of Proton compare from other cars?
  • 6. ? How strong if the strategic partner can help enhance Proton’s technology & ability to compare in the international markets and produce high-quality cars? ? Who will face the problems ( customer )? ? What form can the resolution be in scope with limitation resources/technologies? ? What are the strength of Proton to make customer satisfy when to buy their product?