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This document summarizes case studies on how three companies used business intelligence (BI) tools to transform their business processes. It discusses how Quaker Chemical used BI to improve their accounts receivable collection by analyzing payment histories and working with salespeople. Avnet used BI to help salespeople better identify and track customers. While benefits may not be immediate, understanding business processes and providing employee training are keys to successfully implementing BI for process transformation.
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Presentation2
- 1. CASE STUDY ON PROCESS TRANSFORMATION THROUGH BUSINESS INTELLIGENCE DEPLOYMENTS PREPARED BY 40) YOGESH PAWAR 41) PANKAJ PRAJAPATI GUIDED BY PROF. PARESH PATEL
- 2. BRIEF OF CASE STUDY BI refers to a variety of software applications used to analyze an organizations raw data and extract useful from them BI tools, coupled with business process changes, can have a significant impact on the bottom line Most companies dont understand their business processes well enough to determine how to improve them Companies using BI to uncover flawed business processes can more successfully compete against companies using BI merely to monitor whats happening
- 3. HILLMAN GROUP CIO-Jim Honer Kamp Manufacturer & distributor of engraving technologies & hard ware($380 million) BI is implemented to process & integrate information The benefit of BI was not evident initially
- 4. AVENT CIO-Steve Phillips Computer systems,component & embedded subsystems manufacturer Phillips rolled BI to 2000 sales people Avnets sales team is flexible & can adabt to the information
- 5. Quaker Chemical CIO-Irving Tyler Used BI to manage account receivable It analyzed historical payment balance & transaction of a customer With the help of BI collection manager no longer had to keep track of information manually
- 6. CASE STUDY SOLUTON BUSINESS BENEFITS AVNET Smarter identification of customer Improving the effectiveness of the sales team To keep track of customer Generate report on shipment
- 7. QUAKER CHEMICAL They were able to improve account receivable collection. Transforming from manual maintenance to electronic maintenance
- 8. CHALLENGES Not immediately effective. Sharing of information Companies need to understand all activities that make up a business process Training given to the employees will be critical.
- 9. HOW TO OVERCOME CIOs a strong justification for working with the business to study process Determine how these tool and the insights they provide can support and improve them Know how things really happen day to day
- 10. EXAMPLE In Quaker chemical collection managers used the companys accounting system to identify which accounts were overdue They had limited information about the details of overdue balance They had visibility only into glaring payment problems Customer who hadnt paid their bills at all in 60 days or more
- 11. Couldnt proactively identify which customer were at risk for not paying in full To overcome account receivable,Quaker chemical Decided in early 2005 that sales people needed to play a larger more formal role in the collections process Had opportunities to speak with them more often, More proactively and more sympathetically about their outstanding payments.
- 12. IMPORTANCE & BENEFIT It has provided quaker chemicals with better competitive advantage. Quaker has benefitted through better cash management after the implementation of BI Helps in data mining of accounts receivable Generate reports for specific purpose
- 13. Extracts accounts receivable info from transaction system Collection managers wouldnt have to collect information manually
- 14. LEVELS OF MANAGERIAL DECISION MAKING
- 18. THANK YOU