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Southwest Airlines remained profitable by using point-to-point flying and high frequency on short haul flights with a single plane type, the Boeing 737. This allowed for low maintenance costs. Southwest also used fuel hedging through derivative instruments and real commodities like crude oil and jet fuel to hedge against price fluctuations, earning a profit of $28 million in 2014 compared to a $118 million loss in 2013. Many companies now look to emulate Southwest's low-cost business model which led to its success.
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- 1. How did Southwest Airlines remained Profitable? By: Aakash Bhagat
- 2. Objective  To observe and understand the different tactics which were used by Southwest Airlines that helped them to achieve the success which other airlines hope to.
- 3. About Southwest Airlines Co.  Major U.S. airlines.  World’s largest low-cost carrier company.  Founded in 1967 and adopted its current name in 1971.  IPO was offered in 1971.
- 4. Fight Planning  Point-to-Point Flying  High frequency  Short Haul
- 5. Single PlaneTactics  Southwest is the world’s largest operator of Boeing 737.  In 2014, the airlines recorded 680 Boeing 737 in his fleet.  Low maintenance cost.
- 6. Fuel Hedging 1. Use of fuel derivative instruments. 2. Hedges based on real commodities 1. WTI c rude, Brent crude, GulfCoast jet fuel 2. Refined products : Heating Oils and Gasoline 3. Profit of 28 million in 2014, compared to 118 million loss in 2013.
- 8. Conclusion  Southwest is a company with the potential to reach the heights that no company had ever attained.  Many companies around the world are now trying to follow the path that Southwest had walked in it’s past, for instance Indigo and Spice-jet. Q.E.D.
- 9. Thank you