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katsmith1988

This document outlines different types of persuasive techniques used in advertising including emotional appeals, humor, slogans, endorsements, bandwagon appeals encouraging conformity, anti-bandwagon appeals encouraging individuality, product comparisons, appeals to security, and persuasive but vague language.

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Billy Mays¡°Kaboom!¡±YouTube Video
Bandwagon: ¡°Everyone Uses ±õ³Ù!¡±
Anti-Bandwagon: ¡°Be an ±õ²Ô»å¾±±¹¾±»å³Ü²¹±ô!¡±
Endorsement:¡°I love it¡­ Can¡¯t live without it!¡±
Emotional Appeal
Humor: ¡°HA HA ±á´¡!¡±
Snob Appeal: ¡°Be one of the Cool Kids¡±
Slogan/Catchphrase
Security
¡°Glittering Generality¡±
Loaded Words
Product Comparison

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